B.B.S. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 48 or higher.
• DET (Duolingo English Test): Overall score of 100.

Scholarships for International Students at Dallas Baptist University

International Students Scholarship: DBU offers merit-based scholarships to international students. These scholarships are typically awarded based on a student's academic achievements, such as high school GPA and standardized test scores. The amount of the scholarship varies and is renewable each year, provided the student maintains the required GPA.

DBU Academic Scholarships: International students may also be eligible for academic scholarships based on their academic performance. These scholarships are available to both undergraduate and graduate students. The scholarship amount depends on the student's GPA, test scores, and other academic criteria.

Phi Theta Kappa Scholarship: This scholarship is available to transfer students who are members of Phi Theta Kappa, the international honor society for two-year colleges. Eligible students can receive a scholarship that recognizes their academic achievements.

Leadership Scholarship: DBU values leadership qualities in its students. International students who have demonstrated exceptional leadership skills through extracurricular activities, community service, or leadership roles may qualify for this scholarship.

Church Matching Scholarship: DBU has a partnership with many churches and offers a Church Matching Scholarship. If a student's church contributes to their education, DBU matches that contribution, effectively doubling the amount of financial assistance.

DBU Christian Leadership Scholarship: This scholarship is available to international students who demonstrate a strong commitment to Christian leadership and ministry. Students with a passion for serving in a Christian ministry context may be eligible.

Athletic Scholarships: DBU has a competitive athletics program, and international student-athletes who excel in their respective sports may be considered for athletic scholarships. These scholarships are awarded based on athletic talent and performance.

External Scholarships: International students are encouraged to explore external scholarship opportunities offered by organizations, foundations, and government agencies in their home countries. DBU provides support and guidance in applying for these scholarships.

It's important to note that scholarship availability, criteria, and application deadlines may change from year to year.

Graduates of the Bachelor of Business Studies (B.B.S.) in Marketing program at Dallas Baptist University are well-prepared for a range of exciting and dynamic career paths within the marketing field. The program equips students with the skills and knowledge needed to succeed in various roles that focus on promoting products, understanding consumer behavior, and driving business growth.

Marketing Manager: Marketing Managers oversee the development and implementation of marketing strategies for their organizations. They are responsible for managing marketing campaigns, analyzing market trends, and coordinating with other departments to ensure that marketing objectives align with overall business goals. Their role involves strategic planning, budget management, and performance evaluation.

Brand Manager: Brand Managers focus on developing and maintaining a strong brand identity for their company or products. They manage brand positioning, oversee brand marketing efforts, and work to enhance brand perception in the marketplace. This role requires a deep understanding of consumer preferences and market dynamics.

Market Research Analyst: Market Research Analysts collect and analyze data to help organizations understand market conditions, consumer behavior, and competitive landscapes. They design surveys, interpret research findings, and provide insights that guide marketing strategies and business decisions.

Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns. They use digital tools and platforms to drive traffic, engage customers, and generate leads.

Content Marketing Manager: Content Marketing Managers create and manage content strategies to attract and engage target audiences. They oversee the development of various content types, such as blog posts, social media updates, and videos, to enhance brand visibility and drive customer engagement.

Sales Manager: Sales Managers lead sales teams and develop strategies to increase revenue. They work closely with marketing teams to align sales efforts with marketing campaigns, manage client relationships, and analyze sales performance to identify opportunities for growth.

Product Marketing Manager: Product Marketing Managers are responsible for promoting specific products or services. They work on product positioning, develop marketing materials, and coordinate product launches. Their role involves understanding market needs and ensuring that product messaging resonates with target audiences.

Public Relations Specialist: Public Relations Specialists manage the public image of their organization or clients. They handle media relations, write press releases, and organize events to build and maintain a positive reputation. Their work involves crafting compelling messages and handling communication crises.

Social Media Manager: Social Media Managers develop and implement social media strategies to increase brand awareness and engagement across various platforms. They create and schedule content, interact with followers, and analyze social media metrics to optimize performance.

Event Coordinator: Event Coordinators plan and execute marketing and promotional events, such as trade shows, product launches, and corporate gatherings. They manage event logistics, coordinate with vendors, and ensure that events align with marketing objectives.