M.S. in Mental Health Counseling
Pace University in the United States offers an exceptional Master of Science (M.S.) in ...
BBA in Marketing - Digital Marketing
Westchester
INTAKE: Jan & Sept
Program Overview
Pace University’s BBA in Marketing with a focus on Digital Marketing offers a comprehensive education designed to equip students with the skills needed to excel in the rapidly evolving field of digital marketing. This program integrates core business principles with specialized training in digital marketing strategies, including search engine optimization (SEO), social media marketing, and digital analytics. It prepares students for careers in various industries where digital marketing plays a critical role in driving business growth and customer engagement.
STEM-Designated: The BBA in Marketing - Digital Marketing at Pace University is STEM-designated, reflecting the program’s emphasis on quantitative analysis and data-driven decision-making. This designation highlights the program’s focus on applying technical skills and analytical tools to digital marketing strategies. Students gain expertise in data analytics, predictive modeling, and digital technologies, which are essential for optimizing marketing campaigns and measuring their effectiveness. The STEM designation also provides international students with an extended Optional Practical Training (OPT) period, offering additional time to gain practical experience in the U.S. after graduation.
Curriculum: The curriculum for the BBA in Marketing - Digital Marketing is designed to provide students with a strong foundation in both marketing principles and digital strategies. Core courses include Marketing Management, Consumer Behavior, and Strategic Marketing. Specialized courses focus on Digital Marketing Fundamentals, SEO and SEM, Social Media Strategies, and Digital Analytics. Students also have the opportunity to engage in hands-on projects and internships, allowing them to apply theoretical knowledge to real-world scenarios. The program also includes electives that cover emerging trends in digital marketing, such as mobile marketing and content creation.
Research Focus: Research within the BBA in Marketing - Digital Marketing program at Pace University emphasizes the application of data-driven insights to optimize digital marketing strategies. Students and faculty conduct research on topics such as consumer behavior in digital environments, the effectiveness of various digital marketing channels, and the impact of emerging technologies on marketing practices. This research often involves analyzing large data sets, evaluating marketing metrics, and exploring innovative digital tools and techniques. The program encourages students to participate in research projects that contribute to the advancement of digital marketing knowledge and practices.
Industry Engagement: The program’s strong focus on industry engagement provides students with valuable opportunities to connect with professionals and gain practical experience. This includes internships with leading marketing firms, digital agencies, and corporate marketing departments. Students also benefit from networking events, guest lectures by industry experts, and participation in marketing competitions. These experiences help students build a professional network, gain insights into industry trends, and apply their classroom learning to real-world challenges.
Global Perspective: Pace University’s BBA in Marketing - Digital Marketing incorporates a global perspective by exploring how digital marketing strategies vary across different international markets. The curriculum includes courses on global marketing strategies and international market research, preparing students to navigate the complexities of global digital campaigns. Students are encouraged to consider cultural differences and global trends when developing marketing strategies, ensuring they can create effective and culturally relevant content for diverse audiences.
Location
Westchester
Score
IELTS 6.5
Tuition Fee
USD 52430
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 78 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Overall score of 115.
Pace University recognizes the importance of providing financial assistance to international students to help them achieve their educational goals. To support international students, Pace University offers various scholarships and financial aid opportunities.
International Students Scholarship: Pace University offers merit-based scholarships to undergraduate international students. These scholarships are awarded based on academic achievement and can significantly reduce the cost of tuition. The scholarship amount may vary depending on the student's academic qualifications.
Pace International Scholarships: These scholarships are available to international undergraduate and graduate students and are awarded based on academic excellence. Eligibility criteria may include maintaining a minimum GPA and full-time enrollment. The scholarship amount may vary.
Athletic Scholarships: For international students who excel in sports, Pace University offers athletic scholarships. These scholarships are typically awarded to student-athletes who demonstrate exceptional skills and talent in various sports.
Honors College Scholarships: The Honors College at Pace University offers scholarships to academically outstanding students, including international students. These scholarships may cover tuition, fees, and provide additional benefits such as priority registration and honors seminars.
Need-Based Financial Aid: While most scholarships are merit-based, Pace University also considers financial need when awarding aid to international students. To be considered for need-based aid, students typically need to submit the Free Application for Federal Student Aid (FAFSA) or the CSS Profile.
External Scholarships: Pace University encourages international students to explore external scholarship opportunities, including those from government agencies, foundations, and private organizations. The university's financial aid office can provide guidance on identifying and applying for external scholarships.
Special Scholarships: Some scholarships are specific to certain academic programs or disciplines. International students pursuing degrees in areas like business, science, technology, or the arts may be eligible for specialized scholarships within their respective schools or colleges.
Presidential Scholarship: This competitive scholarship is available to international undergraduate students who have demonstrated exceptional academic achievements. It covers a substantial portion of tuition costs.
Dean's Scholarship: The Dean's Scholarship is another merit-based award for international undergraduate students. It is based on academic performance and may vary in amount.
It's important to note that scholarship eligibility criteria, application deadlines, and award amounts may vary.
Graduates of Pace University’s BBA in Marketing with a focus on Digital Marketing are well-equipped to enter a dynamic and rapidly evolving field. The program’s comprehensive curriculum and emphasis on practical skills prepare students for a variety of career paths in digital marketing and related areas.
Digital Marketing Specialist: Graduates often pursue roles as Digital Marketing Specialists, where they develop and implement digital marketing campaigns across various platforms, including social media, search engines, and email. They are responsible for optimizing campaign performance, analyzing metrics, and ensuring effective engagement with target audiences.
SEO/SEM Analyst: As SEO (Search Engine Optimization) and SEM (Search Engine Marketing) Analysts, graduates focus on improving a company’s online visibility through strategic keyword optimization, content development, and paid search advertising. They analyze search engine algorithms, track website performance, and adjust strategies to enhance search rankings and drive traffic.
Social Media Manager: In the role of Social Media Manager, graduates create and manage social media content, develop strategies to increase brand awareness, and engage with online communities. They analyze social media metrics to measure the success of campaigns and adapt strategies to maximize impact.
Content Marketer: Content Marketers focus on creating valuable and relevant content to attract and retain customers. This includes writing blog posts, creating videos, and developing other content types that align with marketing goals. They also work on content distribution strategies to ensure that content reaches and resonates with the target audience.
Digital Advertising Manager: Graduates can work as Digital Advertising Managers, overseeing online ad campaigns across various channels, including display ads, paid search, and social media ads. They manage budgets, create ad copy, and analyze campaign performance to ensure optimal return on investment.
Email Marketing Manager: In this role, graduates design and execute email marketing campaigns, including promotional emails, newsletters, and automated workflows. They segment email lists, analyze open and click-through rates, and develop strategies to increase engagement and conversion rates.
Marketing Data Analyst: Marketing Data Analysts use data to drive marketing decisions and strategies. They collect and interpret data from various sources, such as web analytics, customer surveys, and social media metrics, to provide insights that inform marketing strategies and improve campaign effectiveness.
E-commerce Manager: E-commerce Managers focus on optimizing online sales platforms and managing digital storefronts. They oversee product listings, manage customer experiences, and develop strategies to drive online sales and improve the overall e-commerce performance.
Brand Manager: Graduates can also work as Brand Managers, responsible for maintaining and enhancing a brand’s image and reputation. They develop brand strategies, manage brand communications, and ensure consistency across all marketing channels.
Digital Marketing Consultant: For those interested in freelancing or entrepreneurship, Digital Marketing Consultants provide expertise to businesses seeking to improve their digital marketing efforts. They offer strategic advice, develop marketing plans, and help implement digital marketing solutions tailored to their clients' needs.
