M.S. in Mental Health Counseling
Pace University in the United States offers an exceptional Master of Science (M.S.) in ...
BBA in Marketing - Advertising and Integrated Marketing Communications
Westchester
INTAKE: Jan & Sept
Program Overview
Pace University’s Bachelor of Business Administration (BBA) in Marketing - Advertising and Integrated Marketing Communications is designed to prepare students for dynamic careers in the marketing and advertising sectors. This program provides a comprehensive education in the principles and practices of marketing, focusing specifically on advertising strategies and integrated communications. Students gain practical skills in creating and managing advertising campaigns, understanding consumer behavior, and leveraging various media platforms to effectively communicate brand messages.
AACSB-Accredited: The BBA in Marketing - Advertising and Integrated Marketing Communications at Pace University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation indicates that the program meets high standards of quality and excellence in business education. AACSB accreditation ensures that students receive a rigorous and relevant education that prepares them for success in the competitive field of marketing and advertising.
Curriculum: The curriculum for the BBA in Marketing - Advertising and Integrated Marketing Communications combines foundational business courses with specialized marketing and advertising content. Core business courses cover topics such as management, finance, accounting, and business ethics. Specialized courses include advertising strategy, media planning, integrated marketing communications, digital marketing, and consumer psychology. The program also emphasizes practical experience through internships, projects, and case studies, allowing students to apply their learning in real-world scenarios.
Research Focus: Research within the BBA in Marketing - Advertising and Integrated Marketing Communications program at Pace University explores various aspects of marketing and advertising. Faculty and students engage in research on topics such as advertising effectiveness, consumer behavior, brand management, and digital marketing trends. This research contributes to the advancement of marketing strategies and provides valuable insights into the evolving landscape of advertising and communications.
Industry Engagement: Pace University fosters strong industry engagement through partnerships with leading marketing and advertising firms. The program offers students opportunities for internships, industry networking events, and guest lectures from industry professionals. These experiences provide students with practical insights into the field, enhance their understanding of current industry practices, and build valuable connections with potential employers.
Global Perspective: The BBA in Marketing - Advertising and Integrated Marketing Communications incorporates a global perspective by examining international marketing practices and trends. Students learn about global advertising strategies, cross-cultural communication, and international market research. This global outlook prepares graduates to navigate the complexities of marketing in a diverse and interconnected world, equipping them to develop effective marketing strategies for international markets.
Location
Westchester
Score
IELTS 6.5
Tuition Fee
USD 52430
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 78 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Overall score of 115.
Pace University recognizes the importance of providing financial assistance to international students to help them achieve their educational goals. To support international students, Pace University offers various scholarships and financial aid opportunities.
International Students Scholarship: Pace University offers merit-based scholarships to undergraduate international students. These scholarships are awarded based on academic achievement and can significantly reduce the cost of tuition. The scholarship amount may vary depending on the student's academic qualifications.
Pace International Scholarships: These scholarships are available to international undergraduate and graduate students and are awarded based on academic excellence. Eligibility criteria may include maintaining a minimum GPA and full-time enrollment. The scholarship amount may vary.
Athletic Scholarships: For international students who excel in sports, Pace University offers athletic scholarships. These scholarships are typically awarded to student-athletes who demonstrate exceptional skills and talent in various sports.
Honors College Scholarships: The Honors College at Pace University offers scholarships to academically outstanding students, including international students. These scholarships may cover tuition, fees, and provide additional benefits such as priority registration and honors seminars.
Need-Based Financial Aid: While most scholarships are merit-based, Pace University also considers financial need when awarding aid to international students. To be considered for need-based aid, students typically need to submit the Free Application for Federal Student Aid (FAFSA) or the CSS Profile.
External Scholarships: Pace University encourages international students to explore external scholarship opportunities, including those from government agencies, foundations, and private organizations. The university's financial aid office can provide guidance on identifying and applying for external scholarships.
Special Scholarships: Some scholarships are specific to certain academic programs or disciplines. International students pursuing degrees in areas like business, science, technology, or the arts may be eligible for specialized scholarships within their respective schools or colleges.
Presidential Scholarship: This competitive scholarship is available to international undergraduate students who have demonstrated exceptional academic achievements. It covers a substantial portion of tuition costs.
Dean's Scholarship: The Dean's Scholarship is another merit-based award for international undergraduate students. It is based on academic performance and may vary in amount.
It's important to note that scholarship eligibility criteria, application deadlines, and award amounts may vary.
Graduates of Pace University’s Bachelor of Business Administration (BBA) in Marketing - Advertising and Integrated Marketing Communications are well-equipped to pursue a variety of rewarding career paths in the marketing and advertising sectors. This specialized program prepares students with the skills and knowledge needed to excel in roles that focus on advertising strategies, integrated marketing communications, and brand management.
Advertising Manager: Advertising Managers oversee the creation and execution of advertising campaigns for companies or clients. They develop strategies to effectively promote products or services, manage advertising budgets, and coordinate with creative teams to produce compelling advertisements. Graduates use their expertise in advertising strategies and media planning to drive successful campaigns and enhance brand visibility.
Marketing Communications Specialist: Marketing Communications Specialists design and implement communication strategies that promote a company’s brand and products. They work on creating content for various media platforms, including digital, print, and social media. Graduates apply their knowledge of integrated marketing communications to ensure consistent messaging and effective brand promotion across all channels.
Media Planner: Media Planners are responsible for selecting and managing media channels to maximize the reach and impact of advertising campaigns. They analyze audience data, negotiate with media vendors, and develop media plans that align with campaign objectives. Graduates leverage their skills in media planning and analytics to optimize advertising expenditures and achieve campaign goals.
Brand Manager: Brand Managers oversee the development and management of a brand’s identity and image. They work on positioning strategies, brand messaging, and market research to ensure that the brand resonates with target audiences. Graduates use their understanding of consumer behavior and brand management to build and maintain strong brand equity.
Digital Marketing Specialist: Digital Marketing Specialists focus on promoting products and services through online channels such as social media, search engines, and email marketing. They create and manage digital marketing campaigns, analyze performance metrics, and optimize strategies based on data insights. Graduates apply their knowledge of digital marketing trends and tools to drive online engagement and conversions.
Public Relations Manager: Public Relations Managers develop and maintain a positive public image for organizations or clients. They craft press releases, manage media relations, and handle crisis communications. Graduates use their skills in communication and media relations to enhance the reputation of their clients and manage public perception effectively.
Content Strategist: Content Strategists plan and create content that aligns with a company’s marketing goals and target audience. They develop content calendars, oversee content production, and ensure that content is optimized for search engines and engagement. Graduates apply their expertise in content creation and strategy to produce compelling and relevant content across various platforms.
Event Coordinator: Event Coordinators plan and execute marketing events such as product launches, trade shows, and promotional activities. They manage logistics, coordinate with vendors, and ensure that events run smoothly. Graduates use their organizational skills and marketing knowledge to create impactful events that enhance brand visibility and engagement.
Social Media Manager: Social Media Managers develop and implement strategies for managing a company’s social media presence. They create and schedule posts, engage with followers, and analyze social media metrics to measure campaign effectiveness. Graduates leverage their understanding of social media platforms and trends to build and maintain a strong online presence.
Market Research Analyst: Market Research Analysts collect and analyze data on consumer preferences, market trends, and competitive landscape. They provide insights and recommendations to inform marketing strategies and decision-making. Graduates use their skills in research and data analysis to support strategic planning and drive informed marketing decisions.
