M.S. in Mental Health Counseling
Pace University in the United States offers an exceptional Master of Science (M.S.) in ...
BBA in Marketing - Sports Marketing
New York City, New York
INTAKE: Jan & Sept
Program Overview
Pace University’s Bachelor of Business Administration (BBA) in Marketing with a specialization in Sports Marketing offers a targeted education for those interested in the intersection of marketing and the sports industry. This program is designed to equip students with the skills necessary to succeed in various roles within sports marketing, including event promotion, brand management, and sports media relations. The curriculum integrates core marketing principles with industry-specific knowledge, preparing graduates for dynamic careers in the sports sector.
AACSB-accredited: The BBA in Marketing - Sports Marketing at Pace University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation signifies that the program meets high standards of academic excellence and quality. It ensures that students receive a rigorous education that is recognized and respected by employers and academic institutions worldwide.
Curriculum: The curriculum for the BBA in Marketing - Sports Marketing is designed to provide a comprehensive understanding of both marketing principles and the sports industry. Core courses include Sports Marketing Strategy, Sports Management, and Consumer Behavior, supplemented by electives that cover areas such as sponsorship, digital marketing in sports, and sports analytics. The program emphasizes hands-on learning through case studies, projects, and internships, allowing students to apply theoretical knowledge to real-world scenarios.
Research Focus: Research within the BBA program focuses on exploring trends and innovations in sports marketing. Faculty members and students engage in research related to sports consumer behavior, the effectiveness of sports sponsorships, and the impact of digital media on sports marketing strategies. This research helps to advance knowledge in the field and provides students with insights into emerging trends and practices in sports marketing.
Industry Engagement: Pace University’s BBA in Marketing - Sports Marketing emphasizes industry engagement through partnerships with sports organizations, marketing agencies, and media outlets. Students gain practical experience through internships and collaborative projects with these entities, which provide valuable exposure to the sports marketing industry. Networking events, guest lectures, and workshops with industry professionals further enhance students’ understanding and connections within the field.
Global Perspective: The program incorporates a global perspective by examining international sports marketing practices and trends. Students explore how global sports brands operate, the impact of international events, and cross-cultural marketing strategies. This global outlook prepares graduates to work in a worldwide sports market and understand the diverse factors that influence sports marketing on an international scale.
Location
New York City, New York
Score
IELTS 6.5
Tuition Fee
USD 52430
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 78 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Overall score of 115.
Pace University recognizes the importance of providing financial assistance to international students to help them achieve their educational goals. To support international students, Pace University offers various scholarships and financial aid opportunities.
International Students Scholarship: Pace University offers merit-based scholarships to undergraduate international students. These scholarships are awarded based on academic achievement and can significantly reduce the cost of tuition. The scholarship amount may vary depending on the student's academic qualifications.
Pace International Scholarships: These scholarships are available to international undergraduate and graduate students and are awarded based on academic excellence. Eligibility criteria may include maintaining a minimum GPA and full-time enrollment. The scholarship amount may vary.
Athletic Scholarships: For international students who excel in sports, Pace University offers athletic scholarships. These scholarships are typically awarded to student-athletes who demonstrate exceptional skills and talent in various sports.
Honors College Scholarships: The Honors College at Pace University offers scholarships to academically outstanding students, including international students. These scholarships may cover tuition, fees, and provide additional benefits such as priority registration and honors seminars.
Need-Based Financial Aid: While most scholarships are merit-based, Pace University also considers financial need when awarding aid to international students. To be considered for need-based aid, students typically need to submit the Free Application for Federal Student Aid (FAFSA) or the CSS Profile.
External Scholarships: Pace University encourages international students to explore external scholarship opportunities, including those from government agencies, foundations, and private organizations. The university's financial aid office can provide guidance on identifying and applying for external scholarships.
Special Scholarships: Some scholarships are specific to certain academic programs or disciplines. International students pursuing degrees in areas like business, science, technology, or the arts may be eligible for specialized scholarships within their respective schools or colleges.
Presidential Scholarship: This competitive scholarship is available to international undergraduate students who have demonstrated exceptional academic achievements. It covers a substantial portion of tuition costs.
Dean's Scholarship: The Dean's Scholarship is another merit-based award for international undergraduate students. It is based on academic performance and may vary in amount.
It's important to note that scholarship eligibility criteria, application deadlines, and award amounts may vary.
Graduates of Pace University’s Bachelor of Business Administration (BBA) in Marketing with a specialization in Sports Marketing are well-equipped to pursue diverse and exciting careers within the sports industry. This program provides the foundational knowledge and practical experience needed for various roles in sports marketing and related fields.
Sports Marketing Manager: As a Sports Marketing Manager, graduates develop and implement marketing strategies for sports teams, leagues, or sports brands. They oversee promotional campaigns, manage sponsorships, and coordinate events to enhance the visibility and marketability of their organization. This role involves strategic planning, brand management, and collaboration with other marketing professionals to drive fan engagement and revenue.
Sports Event Coordinator: Sports Event Coordinators are responsible for organizing and managing sports events, from local tournaments to major international competitions. They handle logistics, coordinate with vendors, and ensure that all aspects of the event run smoothly. Graduates use their skills to create memorable experiences for attendees and effectively promote the events.
Brand Manager for Sports Teams: In the role of Brand Manager for Sports Teams, graduates focus on building and maintaining the brand identity of sports teams or athletes. They develop branding strategies, manage public relations efforts, and oversee marketing materials to strengthen the team’s image and connect with fans. This role involves strategic thinking and creative problem-solving to enhance brand recognition and loyalty.
Sports Sponsorship Specialist: Sports Sponsorship Specialists work on securing and managing sponsorship deals for sports organizations. They identify potential sponsors, negotiate contracts, and ensure that sponsorship agreements are executed effectively. Graduates use their knowledge of sports marketing to create mutually beneficial partnerships and maximize the impact of sponsorships.
Digital Marketing Specialist in Sports: Digital Marketing Specialists in Sports focus on leveraging digital platforms to promote sports brands and engage with fans. They manage social media campaigns, analyze digital marketing metrics, and create content tailored to sports audiences. This role involves staying updated with digital trends and utilizing online tools to enhance marketing efforts.
Public Relations Specialist for Sports Organizations: Public Relations Specialists manage the public image of sports organizations and athletes. They handle media relations, draft press releases, and develop communication strategies to address public inquiries and enhance the organization’s reputation. Graduates use their skills to manage crises, promote positive news, and build strong media relationships.
Sports Analytics Consultant: Sports Analytics Consultants analyze data to provide insights into marketing strategies and performance metrics. They work with sports teams, media companies, or agencies to evaluate marketing effectiveness, fan engagement, and market trends. Graduates use their analytical skills to support decision-making and optimize marketing strategies based on data-driven insights.
Ticket Sales Manager: Ticket Sales Managers are responsible for overseeing ticket sales operations for sports events. They develop sales strategies, manage ticket pricing, and coordinate with marketing teams to drive ticket sales and maximize attendance. Graduates use their knowledge of sports marketing to create compelling offers and enhance the ticket-buying experience for fans.
