M.S. in Mental Health Counseling
Pace University in the United States offers an exceptional Master of Science (M.S.) in ...
BBA in Marketing - Global Marketing Management
New York City, New York
INTAKE: Jan & Sept
Program Overview
Pace University’s Bachelor of Business Administration (BBA) in Marketing with a focus on Global Marketing Management offers a comprehensive education designed to equip students with the skills necessary for a successful career in international marketing. This program prepares students to navigate the complexities of global markets and develop effective marketing strategies tailored to diverse cultural and economic environments.
AACSB-accredited: The BBA in Marketing program at Pace University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation underscores the program’s commitment to maintaining high standards of academic excellence, ensuring that students receive a quality education that meets the rigorous expectations of the business world.
Curriculum: The curriculum for the BBA in Marketing - Global Marketing Management is carefully structured to provide a solid foundation in marketing principles while emphasizing global perspectives. Courses cover essential topics such as international marketing strategy, global consumer behavior, and cross-cultural management. Students also engage in hands-on projects and case studies to apply theoretical knowledge to real-world scenarios, enhancing their problem-solving and analytical skills.
Research Focus: Research in the BBA program is centered on understanding global marketing trends, consumer behavior across different cultures, and the impact of international trade policies. Faculty members are involved in cutting-edge research that addresses current challenges and innovations in global marketing. This research focus helps students stay abreast of industry developments and contributes to the body of knowledge in the field.
Industry Engagement: Pace University fosters strong connections with the business community through internships, industry partnerships, and networking events. Students in the BBA in Marketing program benefit from these relationships by gaining practical experience, building professional networks, and learning from industry experts. The program often includes guest lectures, workshops, and collaborative projects with leading companies.
Global Perspective: The program emphasizes a global perspective by integrating international case studies, cross-cultural experiences, and opportunities for study abroad. This global approach ensures that students understand the nuances of marketing on an international scale and are prepared to address the diverse needs of global markets effectively.
Location
New York City, New York
Score
IELTS 6.5
Tuition Fee
USD 52430
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 78 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Overall score of 115.
Pace University recognizes the importance of providing financial assistance to international students to help them achieve their educational goals. To support international students, Pace University offers various scholarships and financial aid opportunities.
International Students Scholarship: Pace University offers merit-based scholarships to undergraduate international students. These scholarships are awarded based on academic achievement and can significantly reduce the cost of tuition. The scholarship amount may vary depending on the student's academic qualifications.
Pace International Scholarships: These scholarships are available to international undergraduate and graduate students and are awarded based on academic excellence. Eligibility criteria may include maintaining a minimum GPA and full-time enrollment. The scholarship amount may vary.
Athletic Scholarships: For international students who excel in sports, Pace University offers athletic scholarships. These scholarships are typically awarded to student-athletes who demonstrate exceptional skills and talent in various sports.
Honors College Scholarships: The Honors College at Pace University offers scholarships to academically outstanding students, including international students. These scholarships may cover tuition, fees, and provide additional benefits such as priority registration and honors seminars.
Need-Based Financial Aid: While most scholarships are merit-based, Pace University also considers financial need when awarding aid to international students. To be considered for need-based aid, students typically need to submit the Free Application for Federal Student Aid (FAFSA) or the CSS Profile.
External Scholarships: Pace University encourages international students to explore external scholarship opportunities, including those from government agencies, foundations, and private organizations. The university's financial aid office can provide guidance on identifying and applying for external scholarships.
Special Scholarships: Some scholarships are specific to certain academic programs or disciplines. International students pursuing degrees in areas like business, science, technology, or the arts may be eligible for specialized scholarships within their respective schools or colleges.
Presidential Scholarship: This competitive scholarship is available to international undergraduate students who have demonstrated exceptional academic achievements. It covers a substantial portion of tuition costs.
Dean's Scholarship: The Dean's Scholarship is another merit-based award for international undergraduate students. It is based on academic performance and may vary in amount.
It's important to note that scholarship eligibility criteria, application deadlines, and award amounts may vary.
Graduates of Pace University’s BBA in Marketing with a focus on Global Marketing Management have a diverse range of career opportunities available to them. This program prepares students for roles in various sectors by equipping them with expertise in international marketing strategies and global market analysis.
Global Marketing Manager: Overseeing international marketing campaigns, developing strategies tailored to global markets, and managing cross-border marketing initiatives.
International Sales Director: Leading sales teams in global markets, devising strategies to expand market presence, and fostering relationships with international clients.
Market Research Analyst: Analyzing global market trends, conducting consumer research, and providing insights to help businesses make informed decisions.
Brand Manager: Managing and promoting global brands, ensuring consistency across markets, and implementing strategies to enhance brand visibility and reputation.
Product Manager: Overseeing the development and launch of products in international markets, coordinating with global teams, and adapting products to meet regional needs.
Consultant: Offering expertise on global marketing strategies to businesses aiming to enter or expand in international markets.
