M.S. in Computer Science
The Master of Science (M.S.) in Computer Science program at Long Island University Broo...
B.A.in Sports Communication & Marketing
Brooklyn
INTAKE: Jan & Sept
Program Overview
The Bachelor of Arts (B.A.) in Sports Communication & Marketing at Long Island University - Brooklyn is designed to prepare students for careers in the dynamic fields of sports media and marketing. This program offers a comprehensive education that combines the principles of communication, marketing, and sports management, equipping students with the skills needed to excel in the sports industry. Students gain a deep understanding of sports media, public relations, event management, and digital marketing strategies, preparing them for diverse roles within the sector.
Curriculum: The curriculum of the B.A. in Sports Communication & Marketing integrates core courses in communication theory, sports marketing, media production, and public relations. Key courses include Sports Media and Communication, Sports Marketing Strategies, Digital Media in Sports, and Event Management. The program also incorporates hands-on learning through internships, projects, and practical assignments, allowing students to apply theoretical knowledge in real-world scenarios. This blend of academic rigor and practical experience ensures that graduates are well-prepared for the competitive sports industry.
Research Focus: Research opportunities within the B.A. in Sports Communication & Marketing program emphasize the intersection of sports, media, and marketing. Students are encouraged to explore topics such as the impact of digital media on sports fan engagement, the role of communication in sports branding, and emerging trends in sports marketing. Faculty-led research projects and independent studies provide students with the chance to contribute to the academic field and stay at the forefront of industry developments.
Industry Engagement: The program actively engages with the sports industry through partnerships with sports organizations, media outlets, and marketing firms. Students benefit from networking opportunities, guest lectures from industry professionals, and internships that provide practical experience and industry connections. This engagement helps students gain insights into current industry practices, build professional networks, and enhance their employability upon graduation.
Global Perspective: The B.A. in Sports Communication & Marketing program incorporates a global perspective by examining international sports media trends, global marketing strategies, and cross-cultural communication in sports. Students explore how sports organizations operate on a global scale and how international events influence sports marketing and communication strategies. This global perspective prepares students to work in diverse and international environments, enhancing their understanding of the global sports landscape.
Location
Brooklyn
Score
IELTS 6
Tuition Fee
USD 42475
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Overall score of 100.
Scholarships for International Students at Long Island University Brooklyn.
International Student Scholarships: LIU Brooklyn offers various merit-based scholarships for international students, which can significantly reduce the cost of tuition. These scholarships are typically awarded based on academic achievement, such as high school or previous college performance.
Global Achievers Scholarship: LIU Brooklyn offers the Global Achievers Scholarship, which is specifically designed for high-achieving international students. The scholarship amount varies and is renewable each year, provided the student maintains the required GPA.
Dean's Scholarship: The Dean's Scholarship is available for both undergraduate and graduate international students who have demonstrated exceptional academic excellence. This scholarship can cover a substantial portion of tuition costs.
Presidential Scholarship: This prestigious scholarship is awarded to international students with outstanding academic records. It covers a significant portion of tuition costs and may also include additional benefits like housing and meal plan allowances.
Athletic Scholarships: LIU Brooklyn offers athletic scholarships to international students who excel in sports and wish to participate in collegiate athletics. These scholarships can provide financial support in addition to the opportunity to compete in NCAA Division I athletics.
External Scholarships: International students can also explore external scholarship opportunities provided by private organizations, government agencies, and foundations. LIU Brooklyn's international student office can provide guidance on finding and applying for these scholarships.
It's important to note that scholarship availability and eligibility criteria may change from year to year.
The Bachelor of Arts (B.A.) in Sports Communication & Marketing from Long Island University - Brooklyn equips graduates with a diverse set of skills tailored to various roles in the sports industry.
Sports Marketing Manager: Graduates can pursue careers as Sports Marketing Managers, where they design and implement marketing strategies for sports teams, events, or brands. They work to enhance the visibility and appeal of sports properties through targeted campaigns and promotions.
Sports Media Specialist: As Sports Media Specialists, graduates handle media relations, press releases, and content creation for sports organizations. They manage media coverage and work with journalists to ensure accurate and engaging coverage of sports events and news.
Public Relations Coordinator: In the role of Public Relations Coordinators, graduates develop and maintain positive relationships between sports organizations and the public. They manage communication strategies, organize press conferences, and handle crisis communication.
Event Coordinator: Graduates can become Event Coordinators, organizing and managing sports events such as games, tournaments, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events run smoothly.
Digital Content Manager: As Digital Content Managers, graduates create and manage online content for sports organizations. They oversee social media platforms, develop engaging digital campaigns, and analyze online engagement metrics.
Sports Agent: Some graduates may choose to become Sports Agents, representing athletes and negotiating contracts on their behalf. They work to secure sponsorships, endorsements, and favorable contract terms for their clients.
Athletic Communications Director: In this role, graduates manage all communication aspects for athletic departments, including media relations, internal communication, and promotional efforts. They work to enhance the public image of sports programs and teams.
Brand Manager: Brand Managers focus on building and maintaining the brand identity of sports organizations or products. They develop branding strategies, coordinate marketing efforts, and ensure brand consistency across all channels.
Community Relations Manager: Graduates can work as Community Relations Managers, fostering relationships between sports organizations and the local community. They plan community outreach programs, coordinate charity events, and engage in public service initiatives.
