M.S. in Computer Science
The Master of Science (M.S.) in Computer Science program at Long Island University Broo...
B.S. in Marketing
Brooklyn
INTAKE: Jan & Sept
Program Overview
The Bachelor of Science (B.S.) in Marketing program at Long Island University (LIU) Brooklyn is designed to equip students with a thorough understanding of marketing principles and practices. The program provides a blend of theoretical knowledge and practical skills, preparing students to excel in a variety of marketing roles. Students learn to analyze market trends, develop strategic marketing plans, and execute campaigns across different media platforms. The program emphasizes a comprehensive approach to marketing, integrating insights from business, psychology, and data analysis to prepare students for the dynamic field of marketing.
Curriculum: The curriculum for the B.S. in Marketing at LIU Brooklyn is designed to provide students with a well-rounded education in marketing and related disciplines. Core courses include Principles of Marketing, Consumer Behavior, Marketing Research, and Strategic Marketing. Students also take courses in related areas such as Business Analytics, International Marketing, and Digital Marketing. The curriculum combines classroom learning with practical experience, including case studies, projects, and internships. This hands-on approach ensures that students are well-prepared to apply their knowledge in real-world marketing scenarios.
Research Focus: The B.S. in Marketing program encourages students to engage in research that explores contemporary issues and trends in marketing. Research opportunities include studying consumer behavior, market segmentation, and the effectiveness of various marketing strategies. Faculty members, who have expertise in marketing research, mentor students in developing research proposals, conducting surveys, and analyzing data. This focus on research helps students gain a deeper understanding of market dynamics and equips them with the skills needed to contribute to the field’s advancement.
Industry Engagement: Industry engagement is a key component of the B.S. in Marketing program at LIU Brooklyn. The program offers students numerous opportunities to connect with marketing professionals through internships, networking events, and industry workshops. Students gain hands-on experience by working with companies and organizations on real marketing projects. Additionally, the program features guest lectures and seminars led by industry experts, providing students with valuable insights into current marketing practices and career opportunities.
Global Perspective: The B.S. in Marketing program emphasizes a global perspective by incorporating coursework and projects that address international marketing challenges. Students learn about global market trends, cross-cultural consumer behavior, and international marketing strategies. The program encourages students to participate in study abroad programs, global marketing conferences, and international marketing projects. This global perspective helps students understand the complexities of marketing in a diverse and interconnected world, preparing them to work in international and multicultural environments.
Location
Brooklyn
Score
IELTS 6
Tuition Fee
USD 42475
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Overall score of 100.
Scholarships for International Students at Long Island University Brooklyn.
International Student Scholarships: LIU Brooklyn offers various merit-based scholarships for international students, which can significantly reduce the cost of tuition. These scholarships are typically awarded based on academic achievement, such as high school or previous college performance.
Global Achievers Scholarship: LIU Brooklyn offers the Global Achievers Scholarship, which is specifically designed for high-achieving international students. The scholarship amount varies and is renewable each year, provided the student maintains the required GPA.
Dean's Scholarship: The Dean's Scholarship is available for both undergraduate and graduate international students who have demonstrated exceptional academic excellence. This scholarship can cover a substantial portion of tuition costs.
Presidential Scholarship: This prestigious scholarship is awarded to international students with outstanding academic records. It covers a significant portion of tuition costs and may also include additional benefits like housing and meal plan allowances.
Athletic Scholarships: LIU Brooklyn offers athletic scholarships to international students who excel in sports and wish to participate in collegiate athletics. These scholarships can provide financial support in addition to the opportunity to compete in NCAA Division I athletics.
External Scholarships: International students can also explore external scholarship opportunities provided by private organizations, government agencies, and foundations. LIU Brooklyn's international student office can provide guidance on finding and applying for these scholarships.
It's important to note that scholarship availability and eligibility criteria may change from year to year.
Graduates of the Bachelor of Science (B.S.) in Marketing program at Long Island University (LIU) Brooklyn have a diverse range of career opportunities in the marketing and business sectors. The program's comprehensive curriculum and practical experience prepare students for various roles that require strategic thinking and creativity.
Marketing Manager: As marketing managers, graduates oversee the development and execution of marketing strategies for businesses or organizations. They manage marketing campaigns, analyze market trends, and coordinate with other departments to drive brand growth and achieve business goals.
Brand Manager: Brand managers are responsible for maintaining and enhancing the image of a brand. They develop brand strategies, conduct market research, and work on promotional activities to ensure that the brand resonates with its target audience and stands out in the marketplace.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing strategies. They manage social media accounts, create content for digital platforms, and use data analytics to optimize digital campaigns and improve online presence.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive dynamics. They provide insights and recommendations to help businesses make informed decisions about their marketing strategies and product offerings.
Advertising Manager: In the role of advertising manager, graduates create and oversee advertising campaigns across various media channels. They develop ad content, manage budgets, and work with creative teams to produce effective advertisements that engage and attract customers.
Sales Manager: Sales managers lead sales teams, develop sales strategies, and drive revenue growth for their organizations. They work closely with marketing teams to align sales efforts with marketing campaigns and ensure that sales targets are met.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, managing communication between organizations and the public. They handle media relations, write press releases, and develop strategies to enhance the organization's public image.
Social Media Manager: Social media managers are responsible for creating and implementing social media strategies. They manage content across various social media platforms, engage with followers, and analyze social media performance to drive engagement and brand loyalty.
Product Manager: Product managers oversee the development and marketing of products. They work on product positioning, pricing strategies, and launch plans, ensuring that products meet market needs and align with the company's overall strategy.
Event Coordinator: Graduates can work as event coordinators, planning and managing marketing events, trade shows, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events are executed successfully and meet marketing objectives.
