B.A. in Advertising

Undergraduate Entry Requirements

Application Fee: $75

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 51 or higher.
• DET (Duolingo English Test): Overall score of 100.

Murray State University (MSU) offers several scholarships and financial aid opportunities to international students to help them pursue their higher education goals in the United States. These scholarships recognize academic excellence, leadership, and contributions to the university community. 

International Diversity Scholarship: This scholarship is designed to promote diversity and global perspectives on campus. It is awarded to a limited number of international students who have demonstrated outstanding academic achievements and leadership skills. The award amount varies and is renewable.

International Transfer Scholarship: MSU offers scholarships for international transfer students who are transferring from a U.S. community college or another university. These scholarships are based on academic performance and may be renewable.

Global Excellence Scholarship: This scholarship is available to new, first-time international undergraduate students with strong academic records. The scholarship amount varies and is renewable for up to four years, provided the student maintains a specified GPA.

International Merit Scholarships: These scholarships are awarded to international students based on their academic achievements and standardized test scores. The scholarship amounts vary, and they are typically competitive.

Athletic Scholarships: International student-athletes who excel in sports may be eligible for athletic scholarships if they join one of MSU's athletic teams.

Departmental Scholarships: Various academic departments and colleges within MSU may offer scholarships specific to their fields of study. These scholarships can vary widely in terms of eligibility criteria and award amounts.

Honors Program Scholarships: High-achieving international students who are admitted to the MSU Honors Program may receive scholarships that support their participation in this academically enriching program.

External Scholarships: MSU encourages international students to explore external scholarship opportunities, both in their home countries and through international scholarship programs. The university's scholarship office can provide guidance on external scholarships.

Graduates of the B.A. in Advertising program at Murray State University are prepared to embark on diverse and rewarding career paths in the advertising and marketing sectors. The program provides a solid foundation in advertising principles, creative strategy, and media planning, equipping students with the skills needed to succeed in various roles.

Advertising Account Executive: Advertising account executives act as the liaison between clients and the advertising agency. They manage client accounts, coordinate advertising campaigns, and ensure that the client’s objectives are met. This role requires strong communication skills, project management abilities, and a deep understanding of client needs.

Creative Director: Creative directors oversee the development of advertising concepts and creative strategies. They lead teams of designers, copywriters, and other creative professionals to produce compelling advertisements. This role demands creativity, leadership, and an ability to translate client goals into effective advertising solutions.

Media Planner: Media planners are responsible for selecting the most effective media channels to reach target audiences. They analyze audience data, negotiate media buys, and develop media strategies to maximize the impact of advertising campaigns. This role requires analytical skills, attention to detail, and knowledge of media trends.

Advertising Copywriter: Advertising copywriters create engaging and persuasive content for advertisements. They craft headlines, taglines, and body copy that capture the audience’s attention and drive action. Strong writing skills, creativity, and an understanding of consumer psychology are essential for this role.

Digital Marketing Specialist: Digital marketing specialists focus on online advertising strategies, including social media, search engine marketing, and email campaigns. They analyze digital metrics, optimize online ads, and develop strategies to enhance the brand’s digital presence. Proficiency in digital tools and platforms is key to this role.

Public Relations Specialist: Public relations specialists manage the public image of clients or organizations. They develop media relations, write press releases, and handle crisis communication. This role involves strategic thinking, strong writing skills, and the ability to build and maintain positive relationships with the media.

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s identity and market position. They oversee brand strategies, conduct market research, and work on advertising campaigns to enhance brand recognition and loyalty. Creativity, strategic planning, and analytical skills are crucial for this role.

Marketing Research Analyst: Marketing research analysts study market conditions and consumer behavior to provide insights that inform advertising strategies. They collect and analyze data, prepare reports, and make recommendations based on their findings. This role requires strong analytical skills and an ability to interpret complex data.

Social Media Manager: Social media managers develop and implement social media strategies to engage with audiences and promote brand awareness. They create content, manage social media accounts, and analyze performance metrics. Expertise in social media platforms and trends is essential for this role.

Event Coordinator: Event coordinators plan and execute promotional events, product launches, and advertising campaigns. They handle logistics, coordinate with vendors, and ensure events run smoothly. Organizational skills, attention to detail, and creativity are important for success in this role.