B.A.B. in Marketing

Undergraduate Entry Requirements

Application Fee: $75

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 51 or higher.
• DET (Duolingo English Test): Overall score of 100.

Murray State University (MSU) offers several scholarships and financial aid opportunities to international students to help them pursue their higher education goals in the United States. These scholarships recognize academic excellence, leadership, and contributions to the university community. 

International Diversity Scholarship: This scholarship is designed to promote diversity and global perspectives on campus. It is awarded to a limited number of international students who have demonstrated outstanding academic achievements and leadership skills. The award amount varies and is renewable.

International Transfer Scholarship: MSU offers scholarships for international transfer students who are transferring from a U.S. community college or another university. These scholarships are based on academic performance and may be renewable.

Global Excellence Scholarship: This scholarship is available to new, first-time international undergraduate students with strong academic records. The scholarship amount varies and is renewable for up to four years, provided the student maintains a specified GPA.

International Merit Scholarships: These scholarships are awarded to international students based on their academic achievements and standardized test scores. The scholarship amounts vary, and they are typically competitive.

Athletic Scholarships: International student-athletes who excel in sports may be eligible for athletic scholarships if they join one of MSU's athletic teams.

Departmental Scholarships: Various academic departments and colleges within MSU may offer scholarships specific to their fields of study. These scholarships can vary widely in terms of eligibility criteria and award amounts.

Honors Program Scholarships: High-achieving international students who are admitted to the MSU Honors Program may receive scholarships that support their participation in this academically enriching program.

External Scholarships: MSU encourages international students to explore external scholarship opportunities, both in their home countries and through international scholarship programs. The university's scholarship office can provide guidance on external scholarships.

The Bachelor of Arts in Business (B.A.B.) in Marketing from Murray State University opens up a wide range of career opportunities for graduates in various sectors. The program’s focus on marketing principles, consumer behavior, and strategic management equips students with the skills needed to excel in the competitive business world.

Marketing Manager: Marketing managers develop and oversee marketing strategies for organizations to promote products or services. They are responsible for creating marketing plans, analyzing market trends, and coordinating promotional activities to enhance brand visibility and drive sales.

Brand Manager: Brand managers focus on maintaining and enhancing the image of a brand. They work on brand positioning, manage marketing campaigns, and ensure that all marketing efforts align with the brand’s identity and values.

Market Research Analyst: Market research analysts collect and analyze data about consumer preferences, market trends, and competitive activity. They provide insights that help businesses make informed decisions about marketing strategies, product development, and market entry.

Digital Marketing Specialist: Digital marketing specialists manage online marketing efforts, including search engine optimization (SEO), social media marketing, and email campaigns. They work to increase the organization’s online presence and engagement through various digital channels.

Sales Manager: Sales managers oversee sales teams and strategies, set sales goals, and develop plans to achieve targets. They work closely with marketing teams to ensure that sales strategies are aligned with marketing objectives and drive revenue growth.

Advertising Executive: Advertising executives create and manage advertising campaigns across various media platforms. They work on campaign design, media planning, and ad placement to reach target audiences effectively and promote brand messages.

Product Manager: Product managers are responsible for the development and marketing of specific products. They work on product strategy, development, pricing, and positioning, ensuring that products meet market demands and achieve business objectives.

Public Relations Specialist: Public relations specialists manage the public image of an organization. They handle media relations, write press releases, and organize events to build and maintain a positive reputation for their clients or employers.

E-commerce Manager: E-commerce managers oversee online sales operations and strategies for businesses. They manage online store platforms, optimize the shopping experience, and implement digital marketing tactics to drive online sales.

Social Media Manager: Social media managers develop and execute social media strategies to increase brand awareness and engagement. They create content, manage social media accounts, and analyze performance metrics to enhance the organization’s social media presence.