M.A. in Education - Curriculum and Instruction
The Master of Arts (M.A.) in Education - Curriculum and Instruction program at Washingt...
B.A. in Strategic Communication
Pullman, Washington
INTAKE: Jan & Aug
Program Overview
The B.A. in Strategic Communication at Washington State University (WSU) is designed to equip students with the skills necessary for effective communication in diverse professional settings. This program emphasizes the development of strategic thinking and practical communication techniques, preparing graduates for roles in public relations, marketing, and corporate communication. The curriculum blends theoretical knowledge with hands-on experience, ensuring that students are well-prepared to tackle real-world challenges in the communication field.
Curriculum: The curriculum for the B.A. in Strategic Communication is comprehensive and multifaceted, covering a range of essential topics. Students begin with foundational courses in communication theory, media writing, and strategic planning. As they progress, they engage in specialized coursework that includes digital media strategies, crisis communication, and persuasive communication. The program also incorporates practical components such as internships and project-based assignments, allowing students to apply their learning in real-world scenarios.
Research Focus: Research in the B.A. in Strategic Communication program at WSU is centered on understanding the impact of communication strategies across various platforms and audiences. Faculty members engage in research that explores emerging trends in digital media, public relations practices, and the effectiveness of communication campaigns. This research helps to inform the curriculum and ensures that students are learning the most current and relevant strategies in the field.
Industry Engagement: WSU’s Strategic Communication program places a strong emphasis on industry engagement. Students have opportunities to collaborate with professionals through internships, guest lectures, and networking events. The program’s connections with industry leaders and organizations provide students with valuable insights and practical experience, bridging the gap between academic learning and professional practice. This engagement enhances students’ career prospects and prepares them for success in the competitive field of strategic communication.
Global Perspective: The B.A. in Strategic Communication program at WSU incorporates a global perspective, preparing students to navigate the complexities of international communication. Coursework and projects often include a focus on global communication practices and cross-cultural interactions. This global approach ensures that graduates are equipped to work in diverse environments and understand the nuances of communicating effectively across different cultures and regions.
Location
Pullman, Washington
Score
IELTS 6.5
Tuition Fee
USD 28385
Undergraduate Entry Requirements
Application Fee: $70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 56 or higher.
- DET (Duolingo English Test): Overall score of 105.
Washington State University (WSU) offers several scholarships and financial aid opportunities to international students to help them fund their education.
International Academic Awards: WSU provides merit-based scholarships for undergraduate international students based on their academic achievements. These awards can cover a significant portion of tuition costs and are renewable based on continued academic excellence.
International Student Academic Awards: These scholarships are available for both undergraduate and graduate international students. They are based on academic achievement and can help reduce the overall cost of education.
International Freshman Honors Award: This scholarship is designed for high-achieving first-year international students. It covers a substantial portion of non-resident tuition costs.
Cultural Achievement Awards: These awards recognize the contributions of international students to cultural diversity at WSU. They are based on achievements and involvement in cultural and international programs.
Departmental Scholarships: Many academic departments within WSU offer scholarships and assistantship opportunities specific to their fields of study. International students can inquire within their respective departments for available awards.
Private Scholarships: WSU encourages international students to explore external scholarship opportunities, such as those offered by private organizations, foundations, or government agencies.
Athletic Scholarships: For international students with exceptional athletic talents, WSU offers athletic scholarships in various sports.
External Scholarships: WSU also assists international students in finding external scholarships that match their qualifications and academic goals.
Graduates of the B.A. in Strategic Communication from Washington State University (WSU) are well-prepared for a variety of career paths within the communication and media industries. The program equips students with essential skills in strategic planning, media relations, and digital communication, which are highly sought after by employers across various sectors.
Public Relations Specialist: As public relations specialists, graduates manage and enhance the public image of organizations or individuals. They create and execute communication strategies, handle media inquiries, and develop press materials to shape public perception and manage crises effectively.
Marketing Coordinator: In marketing coordination roles, graduates work on developing and implementing marketing campaigns. They use their knowledge of strategic communication to craft compelling messages, analyze market trends, and collaborate with creative teams to promote products and services.
Corporate Communication Manager: Corporate communication managers oversee internal and external communication strategies for businesses. They ensure consistent messaging across all channels, manage employee communications, and handle corporate reputation and brand management.
Social Media Manager: Graduates with a focus on digital media can pursue careers as social media managers. They create and manage content for social media platforms, analyze engagement metrics, and develop strategies to grow an organization’s online presence and connect with target audiences.
Content Strategist: As content strategists, graduates develop and oversee content plans for websites, blogs, and other digital platforms. They ensure that content aligns with the organization’s goals, engages the audience, and drives traffic and conversions.
Event Coordinator: Event coordinators plan and execute events such as conferences, corporate meetings, and promotional events. They handle logistics, coordinate with vendors, and ensure that events run smoothly while aligning with the strategic goals of the organization.
Media Relations Specialist: Media relations specialists focus on building and maintaining relationships with media outlets. They pitch stories, coordinate interviews, and manage press releases to secure media coverage and enhance the visibility of their clients or organizations.
Communication Consultant: Graduates may also work as communication consultants, providing expert advice to organizations on improving their communication strategies. They analyze existing practices, offer recommendations, and help implement effective communication solutions.
