B.A. in Visual Communication Design

The Bachelor of Arts in Visual Communication Design at Kent State University is a dynamic program designed for students interested in exploring the intersection of creativity and technology. This program emphasizes developing a deep understanding of visual communication principles and equips students with the skills needed to create compelling visual content across various media. Students will engage with a range of design practices, from traditional print to digital media, preparing them for diverse roles in the creative industry.

NASAD Accredited: Kent State University's B.A. in Visual Communication Design is accredited by the National Association of Schools of Art and Design (NASAD). This accreditation ensures that the program meets the highest standards of quality and excellence in art and design education. NASAD accreditation signifies that students receive a robust education that is recognized and valued within the art and design community.

Curriculum: The curriculum for the B.A. in Visual Communication Design at Kent State University combines foundational courses in design principles with advanced electives tailored to specific interests. Core courses cover topics such as typography, digital media, branding, and user experience design. Students have the opportunity to work on real-world projects and participate in design studios, fostering practical skills and creative problem-solving abilities.

Research Focus: The program emphasizes research as a crucial component of design practice. Students are encouraged to engage in research projects that explore contemporary design challenges and innovations. This research focus helps students stay at the forefront of design trends and technological advancements, enhancing their ability to contribute meaningfully to the field.

Industry Engagement: Kent State University's B.A. in Visual Communication Design places a strong emphasis on industry engagement. The program includes internships, guest lectures, and collaborations with design professionals. These experiences provide students with valuable networking opportunities and insights into industry practices, ensuring that they are well-prepared for the professional design environment.

Global Perspective: The program incorporates a global perspective by encouraging students to explore design practices and trends from around the world. This international approach broadens students' understanding of diverse design cultures and practices, preparing them to work in a globalized design industry. Study abroad opportunities and global design projects further enrich the learning experience.

Undergraduate Entry Requirements

Application Fee: $70

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 48 or higher.
• DET (Duolingo English Test): Overall score of 100.

Kent State University offers a range of scholarships to international students to help them manage the cost of tuition and make their education more affordable. 

Global Scholarship: The Global Scholarship is a merit-based award for undergraduate international students. It ranges from $2,000 to $7,500 per year and is renewable based on academic performance. Applicants are automatically considered for this scholarship upon admission.

International Freshman Scholarship: This scholarship is designed for first-time, incoming international undergraduate students. It provides awards ranging from $4,000 to $10,000 per year. Students are automatically considered when they apply for admission.

International Transfer Student Scholarship: Transfer students from international institutions are eligible for this scholarship, which offers awards from $4,000 to $9,500 per year. The scholarship is based on academic merit, and applicants are considered upon admission.

Kent State University Honors College Scholarship: Exceptional international undergraduate students may apply for the Honors College Scholarship. It covers in-state tuition and offers additional funding for research and study abroad opportunities.

Global Diversity Scholarship: Kent State recognizes the value of diversity on campus. This scholarship, awarded to incoming undergraduate international students, provides $4,000 per year for up to four years.

Other Scholarships: Kent State University also offers various department-specific scholarships and awards. These scholarships may have specific eligibility criteria and application processes, so students should check with their academic departments.

External Scholarships: International students can explore external scholarship opportunities, such as government scholarships, private foundation scholarships, and international organizations' funding programs.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year.

Graduates of the B.A. in Visual Communication Design from Kent State University are well-prepared for a variety of careers in the dynamic field of visual design. This degree opens doors to numerous professional opportunities where creativity and technical skills are paramount. 

Graphic Designer: Graphic designers create visual content for print and digital media, including advertisements, brochures, websites, and social media. They use design software and creative techniques to communicate messages effectively and attract audiences.

User Experience (UX) Designer: UX designers focus on improving the usability and overall experience of digital products such as websites and apps. They conduct user research, create wireframes, and design intuitive interfaces to enhance user satisfaction.

Brand Designer: Brand designers work on developing and maintaining a company’s visual identity. They design logos, branding materials, and promotional content to ensure a cohesive and recognizable brand image across all platforms.

Digital Media Specialist: Digital media specialists create and manage content for online platforms, including social media, blogs, and websites. They use their design skills to craft engaging visuals that support digital marketing strategies and brand communications.

Art Director: Art directors oversee the visual aspects of creative projects, including advertising campaigns, magazines, and film productions. They guide the design team, make critical decisions on visual style, and ensure that the final product aligns with the project’s goals.

Illustrator: Illustrators create custom illustrations for a variety of media, including books, magazines, and advertising materials. They use their artistic skills to convey stories, concepts, and ideas visually.

Visual Designer: Visual designers focus on creating visually appealing and functional designs for digital interfaces, print media, and advertising. They combine aesthetics with functionality to produce designs that are both attractive and effective.

Freelance Designer: Many graduates choose to work as freelance designers, offering their services on a project-by-project basis. This path provides flexibility and the opportunity to work with a diverse range of clients and industries.