Masters of Urban Design
The Master of Urban Design program at Kent State University is designed to provide stud...
BBA in Marketing
Kent, Ohio
INTAKE: Jan & Aug
Program Overview
The Bachelor of Business Administration (BBA) in Marketing at Kent State University provides students with a comprehensive education in marketing principles and practices, preparing them for diverse roles in the dynamic field of marketing. The program integrates foundational business knowledge with specialized marketing skills, focusing on consumer behavior, market research, digital marketing, and strategic planning. Graduates are equipped with the expertise needed to navigate the complexities of modern marketing and drive business success.
AACSB Accredited: The BBA in Marketing program at Kent State University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation signifies that the program meets the highest standards of excellence in business education. AACSB accreditation ensures that students receive a quality education that is recognized globally, enhancing their credentials and making them more competitive in the job market.
Curriculum: The curriculum for the BBA in Marketing is designed to provide a well-rounded education in both core business disciplines and specialized marketing topics. Students begin with foundational courses in business, including accounting, finance, and management, before delving into marketing-specific subjects such as consumer behavior, marketing research, digital marketing strategies, and international marketing. The program also includes experiential learning opportunities, such as internships and capstone projects, which allow students to apply theoretical knowledge in real-world scenarios.
Research Focus: Research is a key component of the BBA in Marketing program at Kent State University, with a focus on exploring current trends and innovations in the field. Faculty members engage in research on topics such as digital marketing, consumer psychology, and marketing analytics. Students have opportunities to participate in research projects, gaining insights into emerging marketing practices and contributing to the development of new strategies and solutions.
Industry Engagement: Kent State University’s BBA in Marketing program emphasizes strong industry engagement to enhance students' learning experiences and career readiness. The program partners with leading companies and organizations to provide students with internships, networking events, and real-world project opportunities. Industry professionals often participate in guest lectures and workshops, offering valuable insights and practical knowledge that bridge the gap between academic learning and industry practices.
Global Perspective: The BBA in Marketing program incorporates a global perspective, preparing students to work in an increasingly interconnected world. The curriculum includes international marketing courses and encourages students to engage with global markets through study abroad programs and international business projects. This global outlook helps students understand diverse consumer behaviors and market dynamics, equipping them to develop effective marketing strategies for international audiences.
Location
Kent, Ohio
Score
IELTS 6
Tuition Fee
USD 22316
Undergraduate Entry Requirements
Application Fee: $70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Overall score of 100.
Kent State University offers a range of scholarships to international students to help them manage the cost of tuition and make their education more affordable.
Global Scholarship: The Global Scholarship is a merit-based award for undergraduate international students. It ranges from $2,000 to $7,500 per year and is renewable based on academic performance. Applicants are automatically considered for this scholarship upon admission.
International Freshman Scholarship: This scholarship is designed for first-time, incoming international undergraduate students. It provides awards ranging from $4,000 to $10,000 per year. Students are automatically considered when they apply for admission.
International Transfer Student Scholarship: Transfer students from international institutions are eligible for this scholarship, which offers awards from $4,000 to $9,500 per year. The scholarship is based on academic merit, and applicants are considered upon admission.
Kent State University Honors College Scholarship: Exceptional international undergraduate students may apply for the Honors College Scholarship. It covers in-state tuition and offers additional funding for research and study abroad opportunities.
Global Diversity Scholarship: Kent State recognizes the value of diversity on campus. This scholarship, awarded to incoming undergraduate international students, provides $4,000 per year for up to four years.
Other Scholarships: Kent State University also offers various department-specific scholarships and awards. These scholarships may have specific eligibility criteria and application processes, so students should check with their academic departments.
External Scholarships: International students can explore external scholarship opportunities, such as government scholarships, private foundation scholarships, and international organizations' funding programs.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year.
Graduates of the Bachelor of Business Administration (BBA) in Marketing program at Kent State University have a wide array of career opportunities available to them. The program’s blend of theoretical knowledge and practical experience equips students with the skills needed to excel in various marketing roles across different industries.
Marketing Manager: Marketing managers oversee the development and implementation of marketing strategies and campaigns. They analyze market trends, identify target audiences, and coordinate promotional activities to drive brand awareness and sales. This role involves managing marketing teams, budgets, and performance metrics.
Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image and identity. They create strategies to enhance brand recognition, ensure consistency across marketing channels, and monitor brand performance. This role involves collaboration with product development, advertising, and public relations teams.
Market Research Analyst: Market research analysts collect and analyze data to understand consumer preferences, market conditions, and competitive landscapes. They use their findings to provide insights and recommendations that guide marketing strategies, product development, and business decisions.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), social media marketing, email campaigns, and content creation. They use digital tools and analytics to drive online engagement, generate leads, and measure campaign effectiveness.
Sales Manager: Sales managers lead sales teams and develop strategies to achieve sales targets. They work closely with marketing departments to align sales efforts with marketing campaigns, analyze sales data, and manage customer relationships to drive revenue growth.
Advertising Account Executive: Advertising account executives act as liaisons between clients and advertising agencies. They manage client accounts, develop advertising strategies, oversee campaign execution, and ensure that client objectives are met within budget and on schedule.
Public Relations Specialist: Public relations specialists manage a company’s public image and communication strategies. They develop media relations, handle press releases, and organize events to build positive relationships with the public and media outlets.
Product Manager: Product managers oversee the lifecycle of a product from development to launch. They conduct market research, define product features, work with cross-functional teams, and develop go-to-market strategies to ensure the product meets consumer needs and achieves business goals.
Content Marketing Manager: Content marketing managers create and oversee content strategies to attract and engage target audiences. They develop blog posts, articles, videos, and other content types that drive traffic, enhance brand authority, and support marketing objectives.
Entrepreneur: With a solid foundation in marketing principles, graduates may choose to start their own businesses or consultancies. They can leverage their marketing expertise to develop business plans, create marketing strategies, and grow their ventures.
