Masters of Urban Design
The Master of Urban Design program at Kent State University is designed to provide stud...
B.S. in Public Relations
Kent, Ohio
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Public Relations at Kent State University provides a comprehensive education designed to prepare students for successful careers in the dynamic field of public relations. This program emphasizes strategic communication, media relations, and organizational communication, equipping students with the skills needed to manage and influence public perception for various organizations. The B.S. in Public Relations offers a blend of theoretical knowledge and practical experience, preparing graduates to excel in both traditional and digital media landscapes.
ACEJMC Accredited: The B.S. in Public Relations program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). This accreditation ensures that the program meets high standards of quality and effectiveness in journalism and mass communications education. The ACEJMC accreditation guarantees that the curriculum is aligned with industry standards and provides students with the skills and knowledge necessary to succeed in the field of public relations.
Curriculum: The curriculum for the B.S. in Public Relations is designed to offer a thorough grounding in the principles and practices of public relations. Core courses include strategic communication, media relations, public relations writing, and ethics in communication. Students also engage in practical coursework that involves creating public relations campaigns, managing media relations, and developing communication strategies. The program integrates theoretical concepts with hands-on experiences, allowing students to apply their knowledge in real-world scenarios.
Research Focus: Kent State University’s B.S. in Public Relations program emphasizes research-driven practices within the field of public relations. Students are encouraged to engage in research that explores contemporary issues in communication, media trends, and the effectiveness of public relations strategies. Faculty members are involved in research on topics such as media influence, crisis communication, and public opinion, providing students with opportunities to participate in cutting-edge research and contribute to advancements in the field.
Industry Engagement: The program fosters strong industry engagement through internships, networking opportunities, and partnerships with public relations firms and organizations. Students have the chance to gain practical experience by working with industry professionals, participating in internships, and collaborating on real-world projects. These experiences help students build their professional networks and enhance their understanding of public relations practices in various organizational contexts.
Global Perspective: The B.S. in Public Relations at Kent State University incorporates a global perspective by addressing international communication practices and global media trends. Students are exposed to global issues and strategies for managing public relations across different cultural and geographical contexts. The program may offer opportunities for study abroad, international internships, or global research projects, preparing students to operate effectively in a globalized communication environment.
Location
Kent, Ohio
Score
IELTS 6
Tuition Fee
USD 22316
Undergraduate Entry Requirements
Application Fee: $70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Overall score of 100.
Kent State University offers a range of scholarships to international students to help them manage the cost of tuition and make their education more affordable.
Global Scholarship: The Global Scholarship is a merit-based award for undergraduate international students. It ranges from $2,000 to $7,500 per year and is renewable based on academic performance. Applicants are automatically considered for this scholarship upon admission.
International Freshman Scholarship: This scholarship is designed for first-time, incoming international undergraduate students. It provides awards ranging from $4,000 to $10,000 per year. Students are automatically considered when they apply for admission.
International Transfer Student Scholarship: Transfer students from international institutions are eligible for this scholarship, which offers awards from $4,000 to $9,500 per year. The scholarship is based on academic merit, and applicants are considered upon admission.
Kent State University Honors College Scholarship: Exceptional international undergraduate students may apply for the Honors College Scholarship. It covers in-state tuition and offers additional funding for research and study abroad opportunities.
Global Diversity Scholarship: Kent State recognizes the value of diversity on campus. This scholarship, awarded to incoming undergraduate international students, provides $4,000 per year for up to four years.
Other Scholarships: Kent State University also offers various department-specific scholarships and awards. These scholarships may have specific eligibility criteria and application processes, so students should check with their academic departments.
External Scholarships: International students can explore external scholarship opportunities, such as government scholarships, private foundation scholarships, and international organizations' funding programs.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year.
Graduates with a Bachelor of Science (B.S.) in Public Relations from Kent State University have a range of career opportunities available to them, thanks to their comprehensive education in strategic communication, media relations, and public affairs. The program’s focus on both theoretical and practical aspects of public relations equips students with the skills necessary for various roles in the field.
Public Relations Specialist: Public Relations Specialists manage and create strategies to enhance and maintain a positive public image for their clients or organizations. They develop press releases, coordinate media events, and handle media inquiries, ensuring that the organization's message is effectively communicated to the public.
Corporate Communications Manager: Corporate Communications Managers oversee internal and external communications for companies or organizations. They develop communication strategies, manage media relations, and handle corporate messaging to support the organization’s goals and enhance its reputation.
Media Relations Coordinator: Media Relations Coordinators are responsible for building and maintaining relationships with media representatives. They pitch stories, coordinate interviews, and manage media inquiries to ensure favorable coverage of their organization or clients.
Social Media Manager: Social Media Managers create and implement social media strategies to engage with audiences and enhance brand presence online. They manage social media accounts, develop content, and analyze engagement metrics to drive effective online communication.
Public Affairs Specialist: Public Affairs Specialists manage communication between organizations and governmental or public entities. They develop strategies to address public policy issues, advocate for their organization's positions, and build relationships with stakeholders and policymakers.
Event Coordinator: Event Coordinators plan and execute events such as press conferences, product launches, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events run smoothly to achieve the desired public relations objectives.
Crisis Communication Manager: Crisis Communication Managers handle communication during emergencies or negative situations impacting an organization’s reputation. They develop crisis communication plans, manage media relations during crises, and work to mitigate potential damage to the organization’s image.
Content Creator: Content Creators develop written and visual content for various platforms, including websites, blogs, and social media. Their role involves crafting engaging and informative materials that align with the organization’s communication goals and audience interests.
Brand Manager: Brand Managers are responsible for developing and maintaining a brand’s image and identity. They work on branding strategies, oversee marketing campaigns, and ensure that the brand message is consistent across all communication channels.
Public Relations Consultant: Public Relations Consultants provide expert advice on communication strategies and public relations practices. They work with clients to develop and implement effective PR campaigns, manage media relations, and address specific communication challenges.
Nonprofit Communications Director: Nonprofit Communications Directors manage communications for nonprofit organizations. They develop outreach strategies, manage donor communications, and create campaigns to raise awareness and support for the nonprofit’s mission.
Media Planner: Media Planners strategize and execute media buying and placement to maximize the effectiveness of advertising campaigns. They analyze market data, select appropriate media channels, and work with creative teams to ensure that ads reach the target audience.
