Masters of Urban Design
The Master of Urban Design program at Kent State University is designed to provide stud...
BBA in Managerial Marketing
Kent, Ohio
INTAKE: Jan & Aug
Program Overview
Kent State University's Bachelor of Business Administration (BBA) in Managerial Marketing offers students a comprehensive education in marketing with a focus on managerial skills and strategic decision-making. This program prepares graduates to tackle complex marketing challenges and lead marketing initiatives within various organizations. By combining theoretical knowledge with practical application, the program aims to develop skilled marketing professionals capable of driving business success through effective marketing strategies and management practices.
AACSB Accredited: The BBA in Managerial Marketing at Kent State University is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that ensures the program meets the highest standards of excellence in business education. AACSB accreditation signifies that the program provides a rigorous and high-quality education, preparing students for successful careers in the competitive field of marketing.
Curriculum: The curriculum for the BBA in Managerial Marketing includes core business courses as well as specialized marketing courses. Students gain a solid foundation in key business areas such as finance, accounting, and management while focusing on marketing principles and practices. Courses cover topics like consumer behavior, digital marketing, market research, brand management, and strategic marketing. The program also emphasizes data-driven decision-making and the use of marketing analytics to develop and implement effective marketing strategies.
Research Focus: Kent State University encourages students to engage in research related to marketing and business management. Research opportunities may include studying market trends, consumer behavior, and the effectiveness of marketing strategies. Faculty members, who are often involved in cutting-edge research, mentor students in conducting research projects that contribute to the advancement of marketing knowledge and practices. This focus on research helps students develop critical thinking and analytical skills essential for a career in managerial marketing.
Industry Engagement: The BBA in Managerial Marketing program emphasizes strong industry engagement through partnerships with local businesses, internships, and real-world projects. Students have the opportunity to work on practical marketing projects, gain hands-on experience, and build professional networks. The program also hosts guest lectures and industry events, allowing students to interact with marketing professionals and stay updated on industry trends and best practices.
Global Perspective: Kent State University’s program incorporates a global perspective by examining international marketing strategies and global market dynamics. Students explore how cultural, economic, and regulatory differences impact marketing practices across different countries. Opportunities for study abroad programs and international internships further enhance students’ understanding of global marketing issues and prepare them to work in diverse international environments.
Location
Kent, Ohio
Score
IELTS 6
Tuition Fee
USD 22316
Undergraduate Entry Requirements
Application Fee: $70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Overall score of 100.
Kent State University offers a range of scholarships to international students to help them manage the cost of tuition and make their education more affordable.
Global Scholarship: The Global Scholarship is a merit-based award for undergraduate international students. It ranges from $2,000 to $7,500 per year and is renewable based on academic performance. Applicants are automatically considered for this scholarship upon admission.
International Freshman Scholarship: This scholarship is designed for first-time, incoming international undergraduate students. It provides awards ranging from $4,000 to $10,000 per year. Students are automatically considered when they apply for admission.
International Transfer Student Scholarship: Transfer students from international institutions are eligible for this scholarship, which offers awards from $4,000 to $9,500 per year. The scholarship is based on academic merit, and applicants are considered upon admission.
Kent State University Honors College Scholarship: Exceptional international undergraduate students may apply for the Honors College Scholarship. It covers in-state tuition and offers additional funding for research and study abroad opportunities.
Global Diversity Scholarship: Kent State recognizes the value of diversity on campus. This scholarship, awarded to incoming undergraduate international students, provides $4,000 per year for up to four years.
Other Scholarships: Kent State University also offers various department-specific scholarships and awards. These scholarships may have specific eligibility criteria and application processes, so students should check with their academic departments.
External Scholarships: International students can explore external scholarship opportunities, such as government scholarships, private foundation scholarships, and international organizations' funding programs.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year.
Graduates of the Bachelor of Business Administration (BBA) in Managerial Marketing from Kent State University are well-equipped to pursue diverse and rewarding career paths in the marketing and business sectors. The program's comprehensive curriculum and practical experience provide a strong foundation for various roles in marketing management, strategy, and analytics.
Marketing Manager: As marketing managers, graduates are responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, manage budgets, and analyze market trends to drive business growth and enhance brand visibility.
Brand Manager: Brand managers focus on creating and maintaining a brand’s image and identity. They develop branding strategies, coordinate marketing efforts, and monitor brand performance to ensure consistency and positive consumer perception.
Market Research Analyst: Market research analysts gather and analyze data about market conditions, consumer preferences, and competitive landscape. They provide insights and recommendations to help businesses make informed marketing decisions and identify new market opportunities.
Product Manager: Product managers oversee the development and marketing of products from conception to launch. They work closely with cross-functional teams to ensure products meet market needs, align with company goals, and achieve commercial success.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns. They aim to drive online traffic, generate leads, and enhance digital brand presence.
Sales Manager: Sales managers lead sales teams, develop sales strategies, and set targets to drive revenue growth. They work closely with marketing departments to align sales and marketing efforts and optimize the sales process.
Advertising Manager: Advertising managers create and oversee advertising campaigns across various media channels. They work with creative teams, media planners, and clients to develop effective advertisements that reach target audiences and achieve campaign objectives.
Public Relations Specialist: Public relations specialists manage the communication between organizations and the public. They handle media relations, write press releases, and develop strategies to maintain a positive public image for their clients or employers.
Customer Relationship Manager: Customer relationship managers focus on building and maintaining strong relationships with customers. They implement strategies to enhance customer satisfaction, loyalty, and retention, and address any issues or concerns.
Consultant: Marketing consultants provide expert advice to businesses on marketing strategies, market entry, and competitive positioning. They analyze client needs, offer strategic recommendations, and help implement marketing plans to achieve business goals.
