B.S. in Advertising

Undergraduate Entry Requirements

Application Fee: $70

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 48 or higher.
• DET (Duolingo English Test): Overall score of 100.

Kent State University offers a range of scholarships to international students to help them manage the cost of tuition and make their education more affordable. 

Global Scholarship: The Global Scholarship is a merit-based award for undergraduate international students. It ranges from $2,000 to $7,500 per year and is renewable based on academic performance. Applicants are automatically considered for this scholarship upon admission.

International Freshman Scholarship: This scholarship is designed for first-time, incoming international undergraduate students. It provides awards ranging from $4,000 to $10,000 per year. Students are automatically considered when they apply for admission.

International Transfer Student Scholarship: Transfer students from international institutions are eligible for this scholarship, which offers awards from $4,000 to $9,500 per year. The scholarship is based on academic merit, and applicants are considered upon admission.

Kent State University Honors College Scholarship: Exceptional international undergraduate students may apply for the Honors College Scholarship. It covers in-state tuition and offers additional funding for research and study abroad opportunities.

Global Diversity Scholarship: Kent State recognizes the value of diversity on campus. This scholarship, awarded to incoming undergraduate international students, provides $4,000 per year for up to four years.

Other Scholarships: Kent State University also offers various department-specific scholarships and awards. These scholarships may have specific eligibility criteria and application processes, so students should check with their academic departments.

External Scholarships: International students can explore external scholarship opportunities, such as government scholarships, private foundation scholarships, and international organizations' funding programs.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year.

Graduates with a Bachelor of Science in Advertising from Kent State University are well-prepared to enter a variety of roles within the advertising and marketing industries. The program's emphasis on both creative and strategic aspects of advertising ensures that students are equipped with the skills needed to craft compelling campaigns and effectively reach target audiences. Alumni often find themselves working in dynamic and fast-paced environments where they can apply their expertise to influence consumer behavior and drive brand success.

Advertising Account Manager: Advertising account managers serve as the primary liaison between clients and the advertising agency. They manage client relationships, coordinate campaign strategies, and oversee the execution of advertising projects. Their role involves understanding client needs, developing campaign briefs, and ensuring that projects are delivered on time and within budget.

Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space across various media channels. Media planners develop strategies to reach target audiences effectively, while media buyers negotiate and purchase ad placements. This role involves analyzing media performance, understanding audience demographics, and optimizing ad spend to maximize campaign effectiveness.

Creative Director: Creative directors oversee the development and execution of advertising campaigns, guiding the creative vision and ensuring that it aligns with the client’s objectives. They lead creative teams, including copywriters, designers, and art directors, to produce innovative and engaging advertising materials. Creative directors play a crucial role in shaping the overall concept and direction of advertising projects.

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image and identity. They work on creating brand strategies, overseeing advertising campaigns, and monitoring brand performance in the market. Brand managers analyze consumer insights, manage brand positioning, and ensure consistency across all marketing and advertising efforts.

Digital Marketing Specialist: Digital marketing specialists focus on online advertising and digital media strategies. They manage campaigns across digital platforms such as social media, search engines, and websites. This role involves creating content, analyzing digital metrics, and optimizing online campaigns to enhance brand visibility and engagement.

Public Relations Specialist: Public relations specialists manage and enhance the public image of organizations or individuals. They develop media relations strategies, write press releases, and handle crisis communications. In this role, professionals use their understanding of advertising principles to shape public perception and maintain a positive brand reputation.

Social Media Manager: Social media managers create and manage content for social media platforms to engage with audiences and promote brands. They develop social media strategies, monitor engagement metrics, and interact with followers. This role requires expertise in content creation, social media trends, and analytics to drive brand awareness and customer loyalty.

Advertising Copywriter: Advertising copywriters create compelling and persuasive content for advertisements, including print, digital, and broadcast media. They craft messages that resonate with target audiences and drive consumer action. Copywriters work closely with creative teams to develop engaging and effective ad copy that aligns with campaign goals.

Market Research Analyst: Market research analysts study market conditions and consumer preferences to provide insights that inform advertising strategies. They collect and analyze data on consumer behavior, market trends, and competitive activities. This role helps businesses understand their target audience and make data-driven decisions for their advertising campaigns.

Event Coordinator: Event coordinators plan and execute promotional events and activities that support advertising and marketing objectives. They manage logistics, coordinate with vendors, and oversee event execution. This role involves creativity and organizational skills to create impactful and memorable events that enhance brand visibility and engagement.