M.S. in Addiction Counseling
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B.S. in Digital Marketing & Social Media
Providence
INTAKE: Jan & Aug
Program Overview
The B.S. in Digital Marketing & Social Media at JWU is designed to provide students with a comprehensive understanding of digital marketing strategies, social media management, and data analytics. The program focuses on equipping students with practical skills and knowledge to effectively engage audiences and drive business success through digital channels. Graduates are prepared to manage digital marketing campaigns, analyze performance metrics, and leverage social media platforms to achieve strategic goals.
STEM-Designated: The program is STEM-designated, reflecting its focus on integrating technical skills with marketing strategies. This designation highlights the program’s emphasis on data analytics, digital tools, and technological proficiency, preparing students for roles that require both creative and technical expertise. The STEM designation also enhances opportunities for students, including potential eligibility for extended Optional Practical Training (OPT) in the U.S.
Curriculum: The curriculum for the B.S. in Digital Marketing & Social Media combines foundational courses in marketing with specialized courses in digital media and analytics. Key courses include digital advertising, social media strategy, search engine optimization (SEO), content marketing, and data-driven marketing. The program also integrates practical experiences through internships and hands-on projects, allowing students to apply theoretical concepts to real-world scenarios.
Research Focus: JWU’s program emphasizes research in digital marketing trends, consumer behavior, and the effectiveness of various digital strategies. Students have opportunities to engage in research projects that explore emerging technologies, digital advertising techniques, and the impact of social media on brand engagement. This research focus helps students stay current with industry developments and contribute to innovative marketing solutions.
Industry Engagement: Johnson & Wales University fosters strong connections with industry professionals and organizations, providing students with valuable networking opportunities and practical experience. The program includes internship placements, industry guest lectures, and partnerships with leading companies in digital marketing and social media. These engagements enhance students' practical skills and career prospects.
Global Perspective: The B.S. in Digital Marketing & Social Media incorporates a global perspective by examining international marketing strategies, global social media trends, and cross-cultural consumer behavior. Students learn to navigate the complexities of digital marketing on a global scale, preparing them to work in diverse and international markets.
Location
Providence
Score
IELTS 6
Tuition Fee
USD 39792
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 105.
Johnson & Wales University (JWU) in the United States offers several scholarship opportunities to international students to support their academic pursuits. These scholarships are typically merit-based and are awarded based on academic achievements, leadership qualities, and other criteria.
International Academic Scholarship: This scholarship is open to undergraduate and graduate international students. Eligibility is based on academic achievement, with scholarships awarded to students with exceptional academic records. The scholarship amount varies depending on the academic achievements of the applicant.
Phi Theta Kappa (PTK) Scholarship: International transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for this scholarship. Eligibility is based on PTK membership and academic performance. The scholarship amount is determined by the applicant's academic achievements.
International Student Work-Study Award: JWU offers work-study programs that allow international students to work on campus while pursuing their studies. This program provides students with the opportunity to gain practical experience and offset their educational expenses.
Presidential Academic Scholarship: High-achieving undergraduate students, including international students, may be eligible for the Presidential Academic Scholarship. Eligibility is based on academic excellence, leadership, and involvement in extracurricular activities. The scholarship amount varies and is renewable for multiple years.
Transfer Student Scholarship: International transfer students who have completed college coursework prior to enrolling at JWU may be eligible for this scholarship. Scholarship amounts are determined by the applicant's academic record and vary based on the number of credits transferred.
Culinary Arts Scholarship: JWU is known for its culinary programs, and scholarships are available specifically for students pursuing culinary arts degrees. Eligibility is based on culinary experience, passion, and academic achievement. The scholarship amount varies.
Athletic Scholarships: Talented student-athletes, including international students, may be eligible for athletic scholarships based on their performance in sports. Eligibility criteria and scholarship amounts vary by sport and skill level.
Talent Scholarships: JWU offers talent scholarships in areas such as the arts, design, and business. These scholarships are awarded to students who demonstrate exceptional talent and creativity in their chosen field.
Alumni Legacy Scholarship: Children or grandchildren of JWU alumni may be eligible for this scholarship. Eligibility is based on the applicant's status as a legacy student.
Foundation Scholarships: JWU has partnerships with various foundations and organizations that offer scholarships to international students. These scholarships may have specific eligibility criteria and application processes.
Graduates with a Bachelor of Science (B.S.) in Digital Marketing & Social Media from Johnson & Wales University are well-equipped to enter various roles within the digital marketing and social media sectors. The program's focus on practical skills, data analytics, and strategic thinking prepares students for a diverse range of career opportunities.
Digital Marketing Manager: Digital marketing managers plan, implement, and oversee online marketing strategies to drive brand awareness and achieve business goals. They manage digital campaigns, analyze performance metrics, and optimize strategies across various digital platforms.
Social Media Manager: Social media managers create and execute social media strategies to enhance brand presence and engagement. They manage social media accounts, develop content calendars, and analyze social media performance to improve outreach and interaction.
Content Strategist: Content strategists develop and manage content plans that align with marketing objectives. They create compelling content for websites, blogs, and social media, and ensure consistency in messaging and branding across digital channels.
SEO Specialist: SEO specialists focus on optimizing website content and structure to improve search engine rankings. They conduct keyword research, implement on-page and off-page SEO techniques, and monitor website performance to drive organic traffic.
Digital Advertising Specialist: Digital advertising specialists design, implement, and manage paid advertising campaigns across platforms such as Google Ads and social media. They analyze ad performance, manage budgets, and adjust strategies to maximize return on investment.
Email Marketing Coordinator: Email marketing coordinators develop and manage email campaigns to engage customers and drive conversions. They design email content, segment audiences, and analyze campaign metrics to refine strategies and improve effectiveness.
Market Research Analyst: Market research analysts collect and analyze data on consumer behavior and market trends. They provide insights that inform marketing strategies, product development, and business decisions.
E-commerce Manager: E-commerce managers oversee online sales platforms, managing product listings, customer experience, and online transactions. They develop strategies to enhance online sales and optimize the user experience.
Brand Strategist: Brand strategists develop and implement strategies to build and maintain a strong brand identity. They conduct market research, analyze consumer insights, and create branding initiatives to strengthen brand recognition and loyalty.
