M.S. in Addiction Counseling
The Master of Science (M.S.) in Addiction Counseling program at Johnson & Wales Uni...
B.S. in Marketing
Providence, Charlotte
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Marketing at Johnson & Wales University is a dynamic and comprehensive program designed to equip students with the essential skills and knowledge needed to thrive in the competitive field of marketing. The program focuses on blending theoretical principles with practical application, preparing students for a range of marketing careers. Through an integrative approach, students learn to analyze market trends, develop strategic marketing plans, and execute effective campaigns. The curriculum emphasizes the importance of understanding consumer behavior, digital marketing, and data-driven decision-making in today's fast-paced market environment.
Curriculum: The curriculum for the B.S. in Marketing is designed to provide a balanced mix of foundational business courses and specialized marketing subjects. Core courses cover essential topics such as principles of marketing, consumer behavior, market research, advertising, and digital marketing. Students also engage in coursework related to strategic management, business analytics, and international marketing. The program includes hands-on learning opportunities through projects, case studies, and internships, allowing students to apply their knowledge in real-world settings. Elective courses offer additional flexibility, enabling students to tailor their education to their specific interests and career goals.
Research Focus: The B.S. in Marketing program encourages students to engage in research that explores current trends and challenges in the marketing industry. Students have opportunities to conduct research on topics such as digital marketing strategies, consumer psychology, brand management, and market segmentation. Faculty members support students in developing research projects that contribute to the understanding of marketing practices and innovations. The program’s research focus helps students build analytical skills and gain insights into emerging marketing trends, preparing them for strategic roles in the industry.
Industry Engagement: Industry engagement is a key component of the B.S. in Marketing program. Students have access to a variety of experiential learning opportunities, including internships, industry projects, and networking events. The program partners with leading companies and marketing professionals to provide students with practical experience and industry insights. These opportunities help students build professional connections, gain hands-on experience, and enhance their understanding of marketing practices. Additionally, guest lectures and workshops conducted by industry experts offer valuable perspectives on current trends and best practices in marketing.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by addressing international marketing strategies and global market trends. Students explore how cultural differences, international trade policies, and global economic conditions impact marketing practices. The program also offers opportunities for study abroad programs, global internships, and international case studies, allowing students to gain firsthand experience in international markets. This global perspective helps students understand the complexities of marketing on a worldwide scale and prepares them for careers in a diverse and interconnected global marketplace.
Location
Providence, Charlotte
Score
IELTS 6
Tuition Fee
USD 39792
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 105.
Johnson & Wales University (JWU) in the United States offers several scholarship opportunities to international students to support their academic pursuits. These scholarships are typically merit-based and are awarded based on academic achievements, leadership qualities, and other criteria.
International Academic Scholarship: This scholarship is open to undergraduate and graduate international students. Eligibility is based on academic achievement, with scholarships awarded to students with exceptional academic records. The scholarship amount varies depending on the academic achievements of the applicant.
Phi Theta Kappa (PTK) Scholarship: International transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for this scholarship. Eligibility is based on PTK membership and academic performance. The scholarship amount is determined by the applicant's academic achievements.
International Student Work-Study Award: JWU offers work-study programs that allow international students to work on campus while pursuing their studies. This program provides students with the opportunity to gain practical experience and offset their educational expenses.
Presidential Academic Scholarship: High-achieving undergraduate students, including international students, may be eligible for the Presidential Academic Scholarship. Eligibility is based on academic excellence, leadership, and involvement in extracurricular activities. The scholarship amount varies and is renewable for multiple years.
Transfer Student Scholarship: International transfer students who have completed college coursework prior to enrolling at JWU may be eligible for this scholarship. Scholarship amounts are determined by the applicant's academic record and vary based on the number of credits transferred.
Culinary Arts Scholarship: JWU is known for its culinary programs, and scholarships are available specifically for students pursuing culinary arts degrees. Eligibility is based on culinary experience, passion, and academic achievement. The scholarship amount varies.
Athletic Scholarships: Talented student-athletes, including international students, may be eligible for athletic scholarships based on their performance in sports. Eligibility criteria and scholarship amounts vary by sport and skill level.
Talent Scholarships: JWU offers talent scholarships in areas such as the arts, design, and business. These scholarships are awarded to students who demonstrate exceptional talent and creativity in their chosen field.
Alumni Legacy Scholarship: Children or grandchildren of JWU alumni may be eligible for this scholarship. Eligibility is based on the applicant's status as a legacy student.
Foundation Scholarships: JWU has partnerships with various foundations and organizations that offer scholarships to international students. These scholarships may have specific eligibility criteria and application processes.
Graduates of the B.S. in Marketing program at Johnson & Wales University are well-prepared for a diverse array of career opportunities in the dynamic field of marketing. The comprehensive education and practical experience gained through the program equip students with the skills necessary to excel in various roles across multiple industries.
Marketing Manager: Marketing managers develop and implement marketing strategies to promote products and services. They oversee marketing campaigns, analyze market trends, and manage budgets to achieve business objectives. Graduates can work in various sectors, including retail, technology, and healthcare.
Digital Marketing Specialist: With the growing importance of online presence, digital marketing specialists focus on online marketing strategies, including SEO, SEM, social media, and email marketing. They work to increase brand visibility and drive traffic to websites, leveraging data analytics to optimize digital campaigns.
Brand Manager: Brand managers are responsible for maintaining and enhancing a brand’s image and reputation. They develop branding strategies, manage brand campaigns, and ensure consistent messaging across all channels. This role often involves working closely with creative teams and market researchers.
Market Research Analyst: Market research analysts collect and analyze data to understand market conditions and consumer preferences. They provide insights that help businesses make informed decisions about product development, pricing, and marketing strategies.
Advertising Account Executive: Advertising account executives act as liaisons between clients and advertising agencies. They manage client relationships, coordinate advertising campaigns, and ensure that client objectives are met. Strong communication and project management skills are essential for this role.
Sales Manager: Sales managers lead sales teams, develop sales strategies, and oversee sales operations. They are responsible for meeting sales targets, managing customer relationships, and analyzing sales data to drive growth.
Public Relations Specialist: Public relations specialists manage the public image of companies and organizations. They develop press releases, handle media inquiries, and organize events to enhance the company’s reputation and manage its communications with the public.
Content Strategist: Content strategists develop and manage content plans for websites, blogs, and social media platforms. They ensure that content aligns with marketing goals, engages target audiences, and supports overall brand messaging.
Product Marketing Manager: Product marketing managers focus on promoting specific products or services. They conduct market research, develop go-to-market strategies, and work with sales and product development teams to drive product success.
Entrepreneur: The program also provides a solid foundation for entrepreneurial ventures. Graduates with a passion for innovation can start their own businesses or marketing agencies, leveraging their marketing expertise to build and grow new enterprises.
Event Coordinator: Event coordinators plan and execute events such as conferences, trade shows, and promotional events. They handle logistics, manage vendor relationships, and ensure that events align with marketing objectives.
Social Media Manager: Social media managers create and implement social media strategies to enhance brand presence on platforms like Facebook, Instagram, and LinkedIn. They manage social media content, interact with followers, and analyze engagement metrics to refine strategies.
