B.S. in Fashion Merchandising & Retailing

Providence, Charlotte

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Science in Fashion Merchandising & Retailing at Johnson & Wales University offers students a comprehensive education in the dynamic field of fashion and retail. The program is designed to prepare students for careers in fashion merchandising, retail management, and marketing by providing a deep understanding of fashion trends, consumer behavior, and retail operations. Students learn to navigate the complex fashion industry, from product development to sales strategies, and are equipped with the skills needed to excel in a fast-paced and ever-evolving marketplace.

Curriculum: The curriculum for the B.S. in Fashion Merchandising & Retailing integrates core business principles with specialized fashion knowledge. Students engage in courses such as Fashion Buying and Merchandising, Retail Management, Fashion Marketing, and Visual Merchandising. The program also includes classes on Supply Chain Management, Consumer Behavior, and Brand Management. Hands-on learning is emphasized through projects, case studies, and internships, allowing students to apply theoretical concepts to real-world scenarios. The curriculum is designed to build expertise in both the creative and operational aspects of fashion retail.

Research Focus: Research in the B.S. in Fashion Merchandising & Retailing program focuses on trends and innovations in the fashion and retail industries. Students and faculty explore topics such as consumer purchasing behavior, sustainable fashion practices, and the impact of technology on retail. Research projects may involve analyzing market trends, evaluating retail strategies, and developing new approaches to fashion merchandising. This focus helps students stay informed about industry developments and contribute to advancements in the field.

Industry Engagement: Industry engagement is a crucial component of the program. Johnson & Wales University partners with leading fashion brands, retailers, and industry experts to provide students with practical experience and networking opportunities. Internships, co-op placements, and industry-sponsored projects allow students to work closely with professionals in the field, gaining valuable insights and hands-on experience. These opportunities help students build a professional network and enhance their employability upon graduation.

Global Perspective: The program incorporates a global perspective by addressing international fashion trends, global retail markets, and cross-cultural consumer behavior. Students learn about the global fashion industry, including the dynamics of international trade, global branding, and the impact of cultural differences on fashion preferences. Study abroad programs and global case studies further enrich students' understanding of how fashion and retail operate on an international scale.

Pollster Education

Location

Providence, Charlotte

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 39792

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 75 or higher.
  • PTE: Overall score of 53 or higher.
  • DET (Duolingo English Test): Overall score of 105.

Johnson & Wales University (JWU) in the United States offers several scholarship opportunities to international students to support their academic pursuits. These scholarships are typically merit-based and are awarded based on academic achievements, leadership qualities, and other criteria. 

International Academic Scholarship: This scholarship is open to undergraduate and graduate international students. Eligibility is based on academic achievement, with scholarships awarded to students with exceptional academic records. The scholarship amount varies depending on the academic achievements of the applicant.

Phi Theta Kappa (PTK) Scholarship: International transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for this scholarship. Eligibility is based on PTK membership and academic performance. The scholarship amount is determined by the applicant's academic achievements.

International Student Work-Study Award: JWU offers work-study programs that allow international students to work on campus while pursuing their studies. This program provides students with the opportunity to gain practical experience and offset their educational expenses.

Presidential Academic Scholarship: High-achieving undergraduate students, including international students, may be eligible for the Presidential Academic Scholarship. Eligibility is based on academic excellence, leadership, and involvement in extracurricular activities. The scholarship amount varies and is renewable for multiple years.

Transfer Student Scholarship: International transfer students who have completed college coursework prior to enrolling at JWU may be eligible for this scholarship. Scholarship amounts are determined by the applicant's academic record and vary based on the number of credits transferred.

Culinary Arts Scholarship: JWU is known for its culinary programs, and scholarships are available specifically for students pursuing culinary arts degrees. Eligibility is based on culinary experience, passion, and academic achievement. The scholarship amount varies.

Athletic Scholarships: Talented student-athletes, including international students, may be eligible for athletic scholarships based on their performance in sports. Eligibility criteria and scholarship amounts vary by sport and skill level.

Talent Scholarships: JWU offers talent scholarships in areas such as the arts, design, and business. These scholarships are awarded to students who demonstrate exceptional talent and creativity in their chosen field.

Alumni Legacy Scholarship: Children or grandchildren of JWU alumni may be eligible for this scholarship. Eligibility is based on the applicant's status as a legacy student.

Foundation Scholarships: JWU has partnerships with various foundations and organizations that offer scholarships to international students. These scholarships may have specific eligibility criteria and application processes.

Graduates of the B.S. in Fashion Merchandising & Retailing from Johnson & Wales University are well-equipped to enter various roles within the fashion and retail industries. The program provides a solid foundation in fashion merchandising, retail management, and marketing, preparing students for a range of exciting career opportunities. 

Fashion Buyer: Fashion buyers select and purchase merchandise for retail stores or online platforms. They analyze market trends, consumer preferences, and sales data to make informed purchasing decisions, ensuring that their selections align with current fashion trends and customer demands.

Retail Manager: Retail managers oversee the daily operations of retail stores, including staff management, sales strategies, and inventory control. They are responsible for driving sales, enhancing the customer experience, and ensuring that store operations run smoothly and efficiently.

Merchandising Manager: Merchandising managers develop and implement strategies to optimize product placement, pricing, and promotion. They work closely with buyers and marketing teams to ensure that merchandise meets customer needs and drives sales performance.

Fashion Marketing Specialist: Fashion marketing specialists create and execute marketing campaigns to promote fashion brands and products. They develop strategies to engage consumers through various channels, including social media, advertising, and public relations, to build brand awareness and drive sales.

Visual Merchandiser: Visual merchandisers design and arrange store displays and layouts to attract customers and highlight merchandise. They use creative techniques to showcase products in an appealing manner, enhancing the overall shopping experience and influencing consumer purchasing decisions.

Product Development Coordinator: Product development coordinators work on creating and managing fashion products from concept to production. They collaborate with designers, manufacturers, and suppliers to ensure that products meet design specifications, quality standards, and market trends.

Fashion Event Planner: Fashion event planners organize and manage events such as fashion shows, product launches, and promotional activities. They handle logistics, coordinate with vendors and clients, and ensure that events run smoothly and achieve their marketing objectives.

E-commerce Manager: E-commerce managers oversee online retail operations, including website management, online marketing, and customer service. They develop strategies to enhance the online shopping experience, drive traffic to the website, and increase sales through digital channels.

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image and reputation. They work on branding strategies, product positioning, and marketing initiatives to ensure that the brand resonates with target audiences and stands out in the marketplace.

Fashion Consultant: Fashion consultants provide expert advice to individuals or businesses on fashion trends, styling, and wardrobe management. They may work with clients to enhance their personal style, or assist businesses in developing their fashion strategies and collections.


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