M.S. in Addiction Counseling
The Master of Science (M.S.) in Addiction Counseling program at Johnson & Wales Uni...
B.S. in Advertising & Marketing Communications
Providence
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Advertising & Marketing Communications at Johnson & Wales University offers a dynamic and comprehensive education designed to equip students with essential skills in the fast-paced fields of advertising and marketing. This program focuses on both the creative and strategic aspects of the industry, preparing graduates for diverse roles in marketing, advertising, and communications. Students gain hands-on experience through real-world projects, internships, and collaborations with industry professionals.
Curriculum: The curriculum for the B.S. in Advertising & Marketing Communications blends theoretical knowledge with practical application. Core courses include Principles of Advertising, Marketing Strategies, Consumer Behavior, Media Planning, and Integrated Marketing Communications. Additionally, students have the opportunity to specialize in areas such as digital marketing, social media, and brand management. The program emphasizes the development of critical thinking, strategic planning, and creative problem-solving skills, ensuring graduates are well-prepared for the competitive job market.
Research Focus: Research within the Advertising & Marketing Communications program at Johnson & Wales University emphasizes contemporary industry trends and innovations. Students engage in research projects that explore consumer behavior, digital marketing strategies, and the impact of emerging technologies on advertising practices. The program encourages students to conduct original research and contribute to the field’s evolving knowledge base, supported by faculty expertise and industry connections.
Industry Engagement: Johnson & Wales University’s B.S. in Advertising & Marketing Communications program is deeply integrated with industry practices. Students benefit from strong connections with advertising agencies, marketing firms, and media companies. The program features guest lectures from industry leaders, networking events, and opportunities for internships and experiential learning. These engagements provide students with valuable insights into the industry, enhance their professional skills, and facilitate career opportunities.
Global Perspective: The program offers a global perspective by incorporating international marketing and advertising practices into the curriculum. Students explore global market trends, cross-cultural communication, and international branding strategies. Through study abroad programs, global case studies, and collaborations with international partners, students gain a broader understanding of how advertising and marketing functions across different cultures and markets.
Location
Providence
Score
IELTS 6
Tuition Fee
USD 39792
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 105.
Johnson & Wales University (JWU) in the United States offers several scholarship opportunities to international students to support their academic pursuits. These scholarships are typically merit-based and are awarded based on academic achievements, leadership qualities, and other criteria.
International Academic Scholarship: This scholarship is open to undergraduate and graduate international students. Eligibility is based on academic achievement, with scholarships awarded to students with exceptional academic records. The scholarship amount varies depending on the academic achievements of the applicant.
Phi Theta Kappa (PTK) Scholarship: International transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for this scholarship. Eligibility is based on PTK membership and academic performance. The scholarship amount is determined by the applicant's academic achievements.
International Student Work-Study Award: JWU offers work-study programs that allow international students to work on campus while pursuing their studies. This program provides students with the opportunity to gain practical experience and offset their educational expenses.
Presidential Academic Scholarship: High-achieving undergraduate students, including international students, may be eligible for the Presidential Academic Scholarship. Eligibility is based on academic excellence, leadership, and involvement in extracurricular activities. The scholarship amount varies and is renewable for multiple years.
Transfer Student Scholarship: International transfer students who have completed college coursework prior to enrolling at JWU may be eligible for this scholarship. Scholarship amounts are determined by the applicant's academic record and vary based on the number of credits transferred.
Culinary Arts Scholarship: JWU is known for its culinary programs, and scholarships are available specifically for students pursuing culinary arts degrees. Eligibility is based on culinary experience, passion, and academic achievement. The scholarship amount varies.
Athletic Scholarships: Talented student-athletes, including international students, may be eligible for athletic scholarships based on their performance in sports. Eligibility criteria and scholarship amounts vary by sport and skill level.
Talent Scholarships: JWU offers talent scholarships in areas such as the arts, design, and business. These scholarships are awarded to students who demonstrate exceptional talent and creativity in their chosen field.
Alumni Legacy Scholarship: Children or grandchildren of JWU alumni may be eligible for this scholarship. Eligibility is based on the applicant's status as a legacy student.
Foundation Scholarships: JWU has partnerships with various foundations and organizations that offer scholarships to international students. These scholarships may have specific eligibility criteria and application processes.
Graduates of the B.S. in Advertising & Marketing Communications program at Johnson & Wales University have a wide array of career opportunities available to them. The program’s blend of creative and strategic coursework prepares students for roles in various sectors within the advertising and marketing industries.
Advertising Account Executive: Manage client accounts, develop advertising campaigns, and coordinate with creative teams to ensure client objectives are met.
Marketing Manager: Oversee marketing strategies, analyze market trends, and develop campaigns to promote products or services.
Brand Manager: Focus on maintaining and enhancing brand identity, developing brand strategies, and ensuring brand consistency across all marketing channels.
Digital Marketing Specialist: Implement online marketing strategies, manage social media platforms, and analyze digital campaign performance.
Media Planner/Buyer: Develop media plans, purchase advertising space, and analyze the effectiveness of media campaigns.
Public Relations Specialist: Craft press releases, manage media relations, and develop strategies to improve public perception of a brand or organization.
Market Research Analyst: Conduct research to understand market conditions, consumer preferences, and competitive landscapes, providing insights to drive marketing decisions.
Creative Director: Lead the creative process for advertising campaigns, oversee design and content development, and ensure alignment with client goals.
