MSc Human Resource Management
Intake:- January & September The MSc Human Resource Mana...
York
INTAKE: Jan & Sept
The MSc International Fashion Marketing program at York St John University is designed to provide students with a comprehensive understanding of the global fashion industry and develop their marketing skills specific to the fashion sector. The program combines theoretical knowledge with practical applications, allowing students to gain insights into the latest industry trends and develop strategies to effectively market fashion products in a global context.
Fashion Marketing Concepts: Students gain a solid foundation in fashion marketing principles, theories, and practices. They learn about consumer behavior in the fashion industry, branding strategies, fashion product development, and fashion retailing.
Global Fashion Business Environment: The program explores the global fashion business environment, including trends, challenges, and opportunities in the international fashion market. Students learn about international fashion trade, global sourcing, and the impact of cultural, social, and technological factors on fashion marketing.
Fashion Brand Management: Students develop skills in managing fashion brands, including brand positioning, brand identity, and brand communication strategies. They learn how to create and implement effective marketing campaigns to build brand awareness and loyalty.
Fashion Buying and Merchandising: The program covers key aspects of fashion buying and merchandising, including trend analysis, assortment planning, and retail buying strategies. Students learn to identify market opportunities, manage product ranges, and optimize inventory in the fashion retail sector.
Digital and Social Media Marketing in Fashion: The program focuses on the importance of digital and social media marketing in the fashion industry. Students explore digital marketing strategies, social media platforms, influencer marketing, and e-commerce trends in the fashion sector.
York
IELTS 6.5
£ 13000
Postgraduate Entry Requirements:
Academic qualification: For postgraduate programs, international students are required to have a minimum overall score of 55% or above in their previous academic qualification.
English Language Proficiency:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduates of the MSc International Fashion Marketing program from York St John University have promising career prospects in various sectors of the global fashion industry.
Fashion Marketing Manager: Graduates can pursue managerial roles in fashion marketing departments of international fashion brands, overseeing marketing strategies, product launches, and brand development initiatives.
Fashion Buyer: Graduates can work as fashion buyers for retail companies or fashion brands, responsible for sourcing and selecting fashion products for sale, monitoring market trends, and negotiating with suppliers.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles within the fashion industry, focusing on online marketing campaigns, social media management, content creation, and search engine optimization (SEO).
Fashion Brand Manager: Graduates can work as brand managers, responsible for developing and executing brand strategies, managing brand image, and ensuring brand consistency across different marketing channels.
Fashion Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor analysis to support fashion marketing decision-making.
Fashion Retail Manager: Graduates can work in managerial positions within fashion retail companies, overseeing store operations, sales strategies, and customer service to drive business growth and enhance the overall shopping experience.