MSc International Fashion Marketing

York

 

INTAKE: Jan & Sept

Program Overview

The MSc International Fashion Marketing program at York St John University is designed to provide students with a comprehensive understanding of the global fashion industry and develop their marketing skills specific to the fashion sector. The program combines theoretical knowledge with practical applications, allowing students to gain insights into the latest industry trends and develop strategies to effectively market fashion products in a global context. 

  1. Fashion Marketing Concepts: Students gain a solid foundation in fashion marketing principles, theories, and practices. They learn about consumer behavior in the fashion industry, branding strategies, fashion product development, and fashion retailing.

  2. Global Fashion Business Environment: The program explores the global fashion business environment, including trends, challenges, and opportunities in the international fashion market. Students learn about international fashion trade, global sourcing, and the impact of cultural, social, and technological factors on fashion marketing.

  3. Fashion Brand Management: Students develop skills in managing fashion brands, including brand positioning, brand identity, and brand communication strategies. They learn how to create and implement effective marketing campaigns to build brand awareness and loyalty.

  4. Fashion Buying and Merchandising: The program covers key aspects of fashion buying and merchandising, including trend analysis, assortment planning, and retail buying strategies. Students learn to identify market opportunities, manage product ranges, and optimize inventory in the fashion retail sector.

  5. Digital and Social Media Marketing in Fashion: The program focuses on the importance of digital and social media marketing in the fashion industry. Students explore digital marketing strategies, social media platforms, influencer marketing, and e-commerce trends in the fashion sector.

Pollster Education

Location

York

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 13000

Postgraduate Entry Requirements:

Academic qualification: For postgraduate programs, international students are required to have a minimum overall score of 55% or above in their previous academic qualification.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.5 is required in the IELTS exam.
  • TOEFL: International students can also provide a TOEFL score with a minimum of 75 points.
  • PTE: Alternatively, international students can provide a PTE score with a minimum of 46 points.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions

York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.

  1. International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
  2. Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
  3. Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
  4. Alumni Scholarship: This scholarship is available to international students who have previously studied at York St John University at the undergraduate level and are progressing to a postgraduate program. It offers a tuition fee reduction of up to £1,000.
  5. Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.

It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.

Graduates of the MSc International Fashion Marketing program from York St John University have promising career prospects in various sectors of the global fashion industry. 

  1. Fashion Marketing Manager: Graduates can pursue managerial roles in fashion marketing departments of international fashion brands, overseeing marketing strategies, product launches, and brand development initiatives.

  2. Fashion Buyer: Graduates can work as fashion buyers for retail companies or fashion brands, responsible for sourcing and selecting fashion products for sale, monitoring market trends, and negotiating with suppliers.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing roles within the fashion industry, focusing on online marketing campaigns, social media management, content creation, and search engine optimization (SEO).

  4. Fashion Brand Manager: Graduates can work as brand managers, responsible for developing and executing brand strategies, managing brand image, and ensuring brand consistency across different marketing channels.

  5. Fashion Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor analysis to support fashion marketing decision-making.

  6. Fashion Retail Manager: Graduates can work in managerial positions within fashion retail companies, overseeing store operations, sales strategies, and customer service to drive business growth and enhance the overall shopping experience.


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