Bachelors in Marketing

The Bachelor’s in Marketing program at Rider University is designed to prepare students for a dynamic career in the marketing field by providing a comprehensive understanding of marketing principles, strategies, and practices. This program focuses on equipping students with the skills necessary to develop and implement effective marketing strategies, analyze market trends, and understand consumer behavior. Students are trained to leverage digital tools and traditional marketing techniques to drive business growth and enhance brand presence.

AACSB-accredited: Rider University’s Bachelor’s in Marketing program is part of the institution’s AACSB-accredited business school. AACSB accreditation is a mark of excellence in business education, signifying that the program meets high standards of quality and rigor. This accreditation ensures that students receive a robust education that is recognized and respected globally, providing them with a competitive edge in the marketing profession.

Curriculum: The curriculum for the Bachelor’s in Marketing is designed to offer a thorough grounding in both core business concepts and specialized marketing practices. Key courses include Principles of Marketing, Consumer Behavior, Marketing Research, Digital Marketing, and Strategic Marketing. Students also engage in projects that involve real-world marketing challenges, allowing them to apply theoretical knowledge to practical situations. The program also offers electives in areas such as brand management, international marketing, and social media marketing to tailor the education experience to individual interests and career goals.

Research Focus: Research within the Bachelor’s in Marketing program often centers on contemporary issues in marketing, such as digital marketing strategies, consumer engagement, and market analysis. Faculty and students explore topics such as the impact of technology on consumer behavior, the effectiveness of various marketing channels, and emerging trends in global marketing. This research helps advance the field of marketing and equips students with insights into current and future industry practices.

Industry Engagement: The program emphasizes strong industry engagement through internships, guest lectures, and partnerships with leading marketing firms. Students are encouraged to participate in internships to gain hands-on experience and build professional networks. The university’s connections with industry professionals provide opportunities for students to engage with experts, attend industry events, and receive mentorship from experienced marketers.

Global Perspective: Rider University’s Bachelor’s in Marketing program incorporates a global perspective by examining international marketing strategies, cross-cultural consumer behavior, and global market dynamics. Students have opportunities to explore international case studies, participate in study abroad programs, and engage in global marketing simulations. This global outlook prepares graduates to navigate the complexities of international markets and develop marketing strategies that resonate with diverse audiences.

Undergraduate Entry Requirements

Application Fee: $88

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 70 or higher.
• PTE: Overall score of 50 or higher.
• DET (Duolingo English Test): Overall score of 100.

Rider University offers various scholarship opportunities to international students to help alleviate the financial burden of pursuing higher education in the United States. These scholarships are awarded based on academic merit, leadership qualities, and other criteria. 

Global Leaders Scholarship: This prestigious scholarship is designed for international undergraduate students who have demonstrated exceptional academic achievement. It covers a significant portion of tuition costs.

Presidential Scholarships: Rider University awards Presidential Scholarships to top-performing international undergraduate students. These scholarships are highly competitive and provide substantial financial support.

Dean's Scholarship: Dean's Scholarships are available to international undergraduate students who have a strong academic record. The scholarship amount varies based on academic qualifications.

International Achievement Award: This scholarship acknowledges the accomplishments of international undergraduate students. It is based on a combination of academic achievement and extracurricular involvement.

Talent Scholarships: Rider provides talent-based scholarships for students with exceptional abilities in areas such as the arts, music, and athletics. International students with exceptional talents can apply for these scholarships.

Honors Program Scholarships: Students accepted into Rider's Honors Program may be eligible for additional scholarships, which recognize outstanding academic achievement and intellectual growth.

Corporate and Foundation Scholarships: Rider University has partnerships with various corporations and foundations that offer scholarships to international students. These scholarships may have specific eligibility criteria.

Study Abroad Scholarships: Rider encourages international students to participate in study abroad programs. Scholarships are available to support students who wish to study in another country as part of their academic experience.

It's important for international students to review the specific eligibility criteria and application deadlines for each scholarship.

Graduates of the Bachelor’s in Marketing program at Rider University are equipped with a comprehensive understanding of marketing principles and practices, enabling them to pursue a wide range of career opportunities in various industries. 

Marketing Manager: Marketing Managers are responsible for planning, executing, and overseeing marketing strategies and campaigns. They work to build brand awareness, increase market share, and drive sales growth. Their role involves analyzing market trends, managing marketing budgets, and coordinating with other departments to achieve organizational goals.

Brand Manager: Brand Managers focus on developing and maintaining a brand’s image and identity. They work on branding strategies, oversee brand campaigns, and ensure that marketing efforts align with the brand’s values and market position. Their goal is to enhance brand equity and build strong consumer relationships.

Digital Marketing Specialist: Digital Marketing Specialists create and manage online marketing campaigns across various digital platforms. They focus on strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing to drive online engagement and conversion rates.

Market Research Analyst: Market Research Analysts gather and analyze data about market conditions, consumer preferences, and competitive dynamics. They use this data to provide insights and recommendations that guide marketing strategies and business decisions. Their work helps companies understand market opportunities and consumer behavior.

Advertising Executive: Advertising Executives develop and execute advertising campaigns to promote products, services, or brands. They work with creative teams to create compelling ad content, negotiate media placements, and analyze the effectiveness of advertising efforts.

Public Relations Specialist: Public Relations Specialists manage the public image of a company or client. They handle media relations, write press releases, and develop communication strategies to enhance the organization’s reputation and manage public perceptions.

Sales Manager: Sales Managers lead sales teams and develop strategies to drive sales performance and meet revenue targets. They manage client relationships, oversee sales processes, and analyze sales data to improve sales strategies and outcomes.

Social Media Manager: Social Media Managers create and manage social media content and campaigns. They focus on building a brand’s presence on social media platforms, engaging with audiences, and analyzing social media metrics to optimize performance and reach.

Product Manager: Product Managers oversee the development and marketing of products from concept to launch. They work on product strategy, market positioning, and product lifecycle management, ensuring that products meet market needs and business objectives.

Content Marketing Specialist: Content Marketing Specialists develop and manage content strategies to attract and engage target audiences. They create content such as blog posts, articles, videos, and infographics to drive brand awareness and support marketing goals.

Email Marketing Coordinator: Email Marketing Coordinators design and execute email marketing campaigns to reach and engage customers. They manage email lists, create compelling content, and analyze campaign performance to improve engagement and conversion rates.

Event Coordinator: Event Coordinators plan and execute marketing events, such as product launches, trade shows, and promotional events. They handle logistics, coordinate with vendors, and ensure that events align with marketing objectives and brand messaging.