B.A. in Public Relations

Undergraduate Entry Requirements

Application Fee: $63

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 70 or higher.
• PTE: Overall score of 50 or higher.
• DET (Duolingo English Test): Overall score of 100.

Rider University offers various scholarship opportunities to international students to help alleviate the financial burden of pursuing higher education in the United States. These scholarships are awarded based on academic merit, leadership qualities, and other criteria. 

Global Leaders Scholarship: This prestigious scholarship is designed for international undergraduate students who have demonstrated exceptional academic achievement. It covers a significant portion of tuition costs.

Presidential Scholarships: Rider University awards Presidential Scholarships to top-performing international undergraduate students. These scholarships are highly competitive and provide substantial financial support.

Dean's Scholarship: Dean's Scholarships are available to international undergraduate students who have a strong academic record. The scholarship amount varies based on academic qualifications.

International Achievement Award: This scholarship acknowledges the accomplishments of international undergraduate students. It is based on a combination of academic achievement and extracurricular involvement.

Talent Scholarships: Rider provides talent-based scholarships for students with exceptional abilities in areas such as the arts, music, and athletics. International students with exceptional talents can apply for these scholarships.

Honors Program Scholarships: Students accepted into Rider's Honors Program may be eligible for additional scholarships, which recognize outstanding academic achievement and intellectual growth.

Corporate and Foundation Scholarships: Rider University has partnerships with various corporations and foundations that offer scholarships to international students. These scholarships may have specific eligibility criteria.

Study Abroad Scholarships: Rider encourages international students to participate in study abroad programs. Scholarships are available to support students who wish to study in another country as part of their academic experience.

It's important for international students to review the specific eligibility criteria and application deadlines for each scholarship.

Graduates of the Bachelor of Arts in Public Relations program at Rider University are equipped with the skills and knowledge needed to excel in a variety of roles within the communications and public relations industry. The program’s comprehensive curriculum and hands-on experiences prepare students for diverse career paths. 

Public Relations Specialist: Public Relations Specialists manage and enhance the public image of organizations or individuals. They create press releases, coordinate media relations, and develop communication strategies to effectively convey messages to the public and media.

Media Relations Manager: Media Relations Managers act as the liaison between an organization and the media. They handle media inquiries, arrange press conferences, and cultivate relationships with journalists to secure media coverage and manage the organization’s media presence.

Corporate Communications Manager: Corporate Communications Managers oversee internal and external communications for a company. They develop communication plans, manage corporate messaging, and ensure consistent and effective communication across various channels.

Crisis Communication Specialist: Crisis Communication Specialists focus on managing and mitigating communication challenges during high-pressure situations. They develop strategies to address and resolve crises, protect the organization’s reputation, and communicate effectively with stakeholders.

Social Media Manager: Social Media Managers create and implement social media strategies to enhance an organization’s online presence. They manage social media accounts, develop content, and analyze engagement metrics to drive brand awareness and engagement.

Event Coordinator: Event Coordinators plan and execute events such as conferences, product launches, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events are successful and align with the organization’s objectives.

Content Strategist: Content Strategists develop and manage content strategies to meet organizational goals. They create content plans, oversee content production, and analyze content performance to ensure that content effectively engages the target audience.

Public Affairs Specialist: Public Affairs Specialists work on managing the public and government relations for organizations. They develop strategies to influence public policy, engage with government officials, and advocate for the organization’s interests.

Marketing Communications Specialist: Marketing Communications Specialists combine marketing and public relations skills to develop promotional campaigns and communication strategies. They work on branding, advertising, and creating content to support marketing objectives.

Speechwriter: Speechwriters craft speeches and presentations for executives, politicians, and other public figures. They research and write compelling content that effectively communicates key messages and enhances the speaker’s public image.