B.S. in Advertising

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 70 or higher.
• PTE: Overall score of 48 or higher.
• DET (Duolingo English Test): Overall score of 100.

The University of Idaho (UI) offers a variety of scholarships and financial aid options to help international students pursue their education in the United States. These scholarships are designed to recognize academic achievement, talent, and diversity. 

International Excellence Scholarship: This merit-based scholarship is open to undergraduate international students who demonstrate exceptional academic performance. The scholarship amount varies and is renewable for up to four years. Eligibility is determined based on academic records and standardized test scores.

International Cultural Diversity Scholarship: UI values diversity and offers this scholarship to incoming undergraduate international students who enhance the cultural diversity of the campus. It provides financial support and is renewable for up to four years.

International Student Grants: These need-based grants are available to international undergraduate and graduate students who demonstrate financial need. Eligibility is determined based on the Free Application for Federal Student Aid (FAFSA) or other required documentation.

College and Departmental Scholarships: Many academic colleges and departments within UI offer scholarships specific to their programs. These scholarships may be based on academic performance, major, or other criteria. Students are encouraged to check with their respective college or department for available opportunities.

External Scholarships: UI also provides information and guidance to international students seeking external scholarships, which are offered by organizations, foundations, and government agencies outside the university. These scholarships may have specific eligibility requirements and application deadlines.

Athletic Scholarships: International student-athletes with exceptional sports talents may be eligible for athletic scholarships. These scholarships are typically awarded through the university's athletics department.

It's important to note that scholarship eligibility criteria, application processes, and deadlines can vary.

Graduates with a Bachelor of Science in Advertising from the University of Idaho are well-prepared to enter a variety of roles within the advertising and marketing sectors. The program’s comprehensive curriculum and practical experiences equip students with the skills necessary to excel in dynamic and creative careers. 

Advertising Account Executive: Account executives act as the liaison between advertising agencies and their clients. They manage client relationships, develop advertising strategies, and coordinate campaign execution. This role involves overseeing project timelines, budgets, and ensuring that client goals are met effectively.

Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space across various media channels, such as television, radio, print, and digital platforms. They analyze market data, negotiate rates, and ensure that advertising campaigns reach the target audience efficiently.

Advertising Creative Director: Creative directors lead the development of advertising concepts and oversee the creative process. They work with teams of designers, copywriters, and other creatives to produce compelling advertisements that align with brand strategies and resonate with audiences.

Digital Marketing Specialist: Digital marketing specialists focus on online advertising strategies, including search engine marketing (SEM), social media advertising, and email campaigns. They use digital tools and analytics to optimize campaigns, track performance, and enhance online presence.

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image and identity. They oversee brand strategy, coordinate marketing efforts, and ensure that all advertising and promotional activities align with the brand’s values and objectives.

Public Relations Specialist: Public relations specialists manage a brand’s public image and reputation. They create and implement PR campaigns, handle media relations, and write press releases to promote positive coverage and manage any potential crises.

Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive activity. They provide insights that help businesses make informed decisions about advertising strategies and market positioning.

Advertising Sales Representative: Sales representatives in advertising sell ad space or time to clients. They identify potential clients, present advertising solutions, and negotiate contracts to secure sales. This role often involves building relationships with clients and understanding their advertising needs.

Social Media Manager: Social media managers develop and execute social media strategies to promote brands and engage with audiences. They create content, manage social media accounts, and analyze engagement metrics to enhance the brand’s online presence.

Creative Strategist: Creative strategists develop and implement creative strategies for advertising campaigns. They work closely with creative teams to ensure that advertising concepts are innovative, effective, and aligned with client objectives.