B.A. in Public Relations

Moscow, Idaho

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Arts (B.A.) in Public Relations at the University of Idaho is designed to prepare students for successful careers in the dynamic field of public relations. The program emphasizes the development of strategic communication skills, media relations, and brand management. Students learn to craft compelling messages, manage public perceptions, and build relationships with various stakeholders. The curriculum is structured to provide a blend of theoretical knowledge and practical experience, equipping graduates to handle the challenges and opportunities in public relations.

Curriculum: The curriculum for the B.A. in Public Relations includes core courses in communication theory, public relations strategies, media relations, and crisis communication. Students gain hands-on experience through coursework that covers campaign planning, social media management, and public speaking. Elective courses allow students to explore specialized topics such as digital communication, event planning, and international public relations. The program also includes opportunities for internships and practical projects that enhance real-world skills.

Research Focus: The B.A. in Public Relations program at the University of Idaho encourages students to engage in research related to communication strategies, media effects, and public relations practices. Faculty members are involved in research on topics such as public perception, media influence, and crisis management. Students have the opportunity to participate in research projects, conduct studies, and present their findings, contributing to the advancement of knowledge in the field of public relations.

Industry Engagement: The program fosters strong industry connections through partnerships with local businesses, media organizations, and public relations firms. Students have access to internships, networking events, and industry guest lectures that provide practical insights and career opportunities. Collaborations with industry professionals help students build valuable connections and gain real-world experience, preparing them for successful careers in public relations.

Global Perspective: The B.A. in Public Relations program incorporates a global perspective by exploring international communication practices, cross-cultural public relations, and global media trends. Students learn about the challenges and strategies involved in managing public relations across different cultural and national contexts. Study abroad programs and international internships offer students firsthand experience in global public relations, broadening their understanding of the field's international dimensions.

Pollster Education

Location

Moscow, Idaho

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 27876

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 70 or higher.
  • PTE: Overall score of 48 or higher.
  • DET (Duolingo English Test): Overall score of 100.

The University of Idaho (UI) offers a variety of scholarships and financial aid options to help international students pursue their education in the United States. These scholarships are designed to recognize academic achievement, talent, and diversity. 

International Excellence Scholarship: This merit-based scholarship is open to undergraduate international students who demonstrate exceptional academic performance. The scholarship amount varies and is renewable for up to four years. Eligibility is determined based on academic records and standardized test scores.

International Cultural Diversity Scholarship: UI values diversity and offers this scholarship to incoming undergraduate international students who enhance the cultural diversity of the campus. It provides financial support and is renewable for up to four years.

International Student Grants: These need-based grants are available to international undergraduate and graduate students who demonstrate financial need. Eligibility is determined based on the Free Application for Federal Student Aid (FAFSA) or other required documentation.

College and Departmental Scholarships: Many academic colleges and departments within UI offer scholarships specific to their programs. These scholarships may be based on academic performance, major, or other criteria. Students are encouraged to check with their respective college or department for available opportunities.

External Scholarships: UI also provides information and guidance to international students seeking external scholarships, which are offered by organizations, foundations, and government agencies outside the university. These scholarships may have specific eligibility requirements and application deadlines.

Athletic Scholarships: International student-athletes with exceptional sports talents may be eligible for athletic scholarships. These scholarships are typically awarded through the university's athletics department.

It's important to note that scholarship eligibility criteria, application processes, and deadlines can vary.

Graduates with a Bachelor of Arts (B.A.) in Public Relations from the University of Idaho are well-equipped for a diverse range of careers in the communications field. The program's focus on strategic communication, media relations, and public perception management provides a strong foundation for various roles.

Public Relations Specialist: Graduates can work as public relations specialists, managing the public image of organizations, companies, or individuals. They create and implement communication strategies, handle media relations, and respond to public inquiries and issues.

Media Relations Coordinator: In this role, graduates establish and maintain relationships with journalists and media outlets. They are responsible for pitching stories, arranging press conferences, and ensuring that their organization's messages are effectively communicated to the public.

Corporate Communications Manager: This position involves overseeing internal and external communications for a corporation. Responsibilities include crafting corporate messages, managing company newsletters, and coordinating communication strategies across various departments.

Crisis Communications Manager: Graduates may work as crisis communications managers, handling communication during emergencies or reputational challenges. They develop crisis management plans, prepare statements, and work to mitigate negative impacts on their organization’s reputation.

Social Media Manager: With expertise in digital communication, graduates can take on roles as social media managers, creating and managing content across social media platforms, analyzing engagement metrics, and developing strategies to enhance online presence.

Event Planner: Utilizing their organizational skills, graduates may pursue careers in event planning, where they coordinate and manage events such as press conferences, product launches, and promotional activities, ensuring successful execution and positive public impact.

Marketing Communications Specialist: This role involves integrating public relations efforts with marketing strategies. Graduates work on creating promotional materials, managing advertising campaigns, and aligning public relations efforts with broader marketing goals.

Public Affairs Consultant: Graduates may serve as public affairs consultants, advising organizations on how to navigate public opinion, engage with stakeholders, and influence policy decisions. This role often involves strategic planning and advocacy.

Content Creator/Writer: Those with strong writing skills may work as content creators or writers, producing press releases, articles, and other communication materials that effectively convey messages to target audiences.

Non-Profit Communications Manager: Graduates interested in the non-profit sector can work as communications managers for non-profit organizations, managing donor relations, creating advocacy campaigns, and promoting the organization's mission and activities.


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