M.S. in Water Resources
The University of Idaho, nestled in the scenic landscapes of Moscow, Idaho, proudly off...
B.S. in Marketing
Moscow, Idaho
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at the University of Idaho is designed to provide students with a comprehensive education in marketing principles and practices. The program focuses on equipping students with the skills necessary to develop and implement effective marketing strategies in a variety of business contexts. With a curriculum that blends theoretical knowledge with practical application, the B.S. in Marketing prepares graduates for dynamic careers in the marketing field, where they can contribute to business growth and success through innovative marketing solutions.
AACSB-accredited: The University of Idaho's B.S. in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation ensures that the program meets rigorous standards of excellence in business education. AACSB accreditation is a mark of quality that reflects the program’s commitment to delivering a high-caliber education, providing students with a competitive edge in the job market and ensuring that they receive instruction from qualified faculty members who adhere to best practices in business education.
Curriculum: The curriculum for the B.S. in Marketing at the University of Idaho is designed to offer a balanced blend of core marketing concepts and specialized knowledge. Students take foundational courses in marketing principles, consumer behavior, market research, and digital marketing. The program also includes elective courses that allow students to tailor their education to specific interests, such as international marketing, brand management, and sales. Practical experiences, such as internships and project-based assignments, are integral parts of the curriculum, enabling students to apply theoretical knowledge in real-world settings.
Research Focus: The research focus within the B.S. in Marketing program at the University of Idaho includes a range of topics relevant to contemporary marketing practices. Faculty and students engage in research that explores consumer behavior, digital marketing strategies, brand management, and market analysis. This research contributes to the advancement of marketing knowledge and helps students understand current trends and challenges in the field. By participating in research activities, students gain insights into effective marketing strategies and contribute to the development of innovative solutions for real-world marketing issues.
Industry Engagement: Industry engagement is a key component of the B.S. in Marketing program at the University of Idaho. Students have opportunities to collaborate with businesses and organizations through internships, networking events, and industry projects. These experiences provide valuable hands-on learning and help students build professional connections within the marketing industry. Additionally, the program often hosts guest speakers and industry experts who share their insights and experiences, offering students a closer look at the marketing profession and its evolving landscape.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by examining international marketing practices and global market trends. Students explore how cultural differences, international trade policies, and global consumer behavior influence marketing strategies. The program encourages students to understand and navigate the complexities of global markets, preparing them to work in diverse and international business environments. This global outlook enhances students' ability to develop marketing strategies that are effective across different cultural and geographical contexts.
Location
Moscow, Idaho
Score
IELTS 6
Tuition Fee
USD 27876
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Overall score of 100.
The University of Idaho (UI) offers a variety of scholarships and financial aid options to help international students pursue their education in the United States. These scholarships are designed to recognize academic achievement, talent, and diversity.
International Excellence Scholarship: This merit-based scholarship is open to undergraduate international students who demonstrate exceptional academic performance. The scholarship amount varies and is renewable for up to four years. Eligibility is determined based on academic records and standardized test scores.
International Cultural Diversity Scholarship: UI values diversity and offers this scholarship to incoming undergraduate international students who enhance the cultural diversity of the campus. It provides financial support and is renewable for up to four years.
International Student Grants: These need-based grants are available to international undergraduate and graduate students who demonstrate financial need. Eligibility is determined based on the Free Application for Federal Student Aid (FAFSA) or other required documentation.
College and Departmental Scholarships: Many academic colleges and departments within UI offer scholarships specific to their programs. These scholarships may be based on academic performance, major, or other criteria. Students are encouraged to check with their respective college or department for available opportunities.
External Scholarships: UI also provides information and guidance to international students seeking external scholarships, which are offered by organizations, foundations, and government agencies outside the university. These scholarships may have specific eligibility requirements and application deadlines.
Athletic Scholarships: International student-athletes with exceptional sports talents may be eligible for athletic scholarships. These scholarships are typically awarded through the university's athletics department.
It's important to note that scholarship eligibility criteria, application processes, and deadlines can vary.
Graduates of the Bachelor of Science (B.S.) in Marketing program from the University of Idaho have a wide range of career opportunities available to them, thanks to their comprehensive education in marketing principles and practices. The program’s emphasis on both theoretical knowledge and practical application equips students with the skills needed to pursue various roles in the marketing field.
Marketing Manager: Oversee and coordinate marketing campaigns and strategies for businesses or organizations. Marketing managers are responsible for developing marketing plans, analyzing market trends, and managing budgets to drive brand awareness and sales.
Brand Manager: Focus on building and maintaining a brand’s image and reputation. Brand managers develop strategies to enhance brand value, conduct market research, and oversee advertising and promotional activities to ensure consistent brand messaging.
Market Research Analyst: Analyze market data to help businesses understand consumer preferences, market trends, and competitive dynamics. Market research analysts conduct surveys, interpret data, and provide insights to inform strategic decisions and marketing strategies.
Digital Marketing Specialist: Develop and implement online marketing strategies to drive traffic, engagement, and conversions. Digital marketing specialists work with tools such as SEO, PPC, social media, and email marketing to optimize online presence and performance.
Sales Manager: Lead and manage a sales team, set sales targets, and develop strategies to achieve sales goals. Sales managers work closely with marketing teams to align sales efforts with marketing initiatives and drive revenue growth.
Public Relations Specialist: Manage and improve an organization’s public image by crafting press releases, organizing events, and handling media relations. Public relations specialists work to build positive relationships with the public and media, ensuring effective communication and brand reputation.
Advertising Account Executive: Act as a liaison between clients and advertising agencies. Advertising account executives manage client accounts, develop advertising strategies, and coordinate the execution of ad campaigns to meet client objectives.
Content Marketing Strategist: Create and oversee content strategies to attract and engage target audiences. Content marketing strategists develop content plans, write and curate content, and analyze performance to drive brand engagement and customer loyalty.
Product Marketing Manager: Focus on promoting and positioning specific products within the market. Product marketing managers work on product launches, develop marketing collateral, and conduct competitive analysis to ensure successful product adoption and growth.
Sales Analyst: Evaluate sales data and trends to support sales strategies and decision-making. Sales analysts provide insights into sales performance, identify opportunities for improvement, and assist in forecasting and budgeting.
