M.S. in Accounting
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B.S. in Marketing
Tampa, Florida
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Marketing at the University of Tampa is designed to provide students with a comprehensive understanding of marketing principles and practices. The program focuses on equipping students with the skills needed to develop effective marketing strategies, conduct market research, and analyze consumer behavior. With a blend of theoretical knowledge and practical experience, the B.S. in Marketing prepares graduates to thrive in various marketing roles across different industries.
AACSB-Accredited: The B.S. in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a mark of excellence in business education. This prestigious accreditation ensures that the program meets rigorous standards of quality and relevance, providing students with a robust and globally recognized business education. AACSB accreditation signifies that the program delivers a high standard of teaching, research, and professional practice in the field of marketing.
Curriculum: The curriculum for the B.S. in Marketing at the University of Tampa is designed to offer a balanced mix of core marketing courses and specialized electives. Core courses cover fundamental areas such as marketing principles, consumer behavior, marketing research, and digital marketing. Students also take courses in related business disciplines like management, finance, and economics to gain a well-rounded business perspective. Elective courses allow students to explore advanced topics such as international marketing, brand management, and sales management. The curriculum includes hands-on projects and case studies to apply theoretical knowledge to real-world scenarios.
Research Focus: The B.S. in Marketing program emphasizes research as a crucial component of the learning experience. Students are encouraged to engage in research projects that explore various aspects of marketing, such as market trends, consumer behavior, and advertising effectiveness. Faculty members support research initiatives by providing guidance on research methodologies and encouraging students to participate in academic conferences and publications. This focus on research helps students develop critical thinking and analytical skills essential for making informed marketing decisions.
Industry Engagement: Industry engagement is a key element of the B.S. in Marketing program. The University of Tampa fosters connections between students and industry professionals through internships, guest lectures, and networking events. Students have the opportunity to work with real clients on marketing projects, gaining practical experience and insights into industry practices. The program’s strong ties with the business community provide valuable opportunities for students to build professional networks and enhance their career prospects.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by examining international marketing practices and global market trends. Students are encouraged to participate in study abroad programs and global marketing simulations to gain an understanding of marketing in a global context. The curriculum includes courses that explore international consumer behavior, global brand management, and cross-cultural marketing strategies. This global focus prepares students to navigate the complexities of international markets and address the challenges of global business.
Location
Tampa, Florida
Score
IELTS 6.5
Tuition Fee
USD 33424
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- DET (Duolingo English Test): Overall score of 110.
The University of Tampa is making education accessible to students from around the world, and these scholarships help ease the financial burden for international students pursuing their academic goals at UT.
International Student Scholarship: The University of Tampa offers competitive merit-based scholarships to international undergraduate students. These scholarships are awarded based on academic achievements, standardized test scores, and other accomplishments. The amounts vary but can significantly reduce tuition costs.
Honors Program Scholarships: Exceptional international students may be eligible for the Honors Program at UT, which comes with additional scholarships and academic benefits. These scholarships are highly competitive and aim to attract top-tier students.
Alumni Legacy Scholarship: This scholarship is available to international undergraduate students who have a parent or grandparent who graduated from the University of Tampa. It offers financial assistance to the next generation of UT students.
Phi Theta Kappa Scholarships: Transfer students who are members of the Phi Theta Kappa honor society may be eligible for this scholarship. It recognizes academic excellence and helps reduce the cost of attending UT.
Sports Scholarships: UT has a successful athletics program, and international students with exceptional athletic abilities may be considered for sports scholarships. These scholarships are typically awarded to student-athletes who excel in their chosen sport.
External Scholarships: While not directly offered by UT, international students are encouraged to explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships for students studying in the United States. UT's financial aid office can assist in identifying these opportunities.
Tampa Scholars Program: This scholarship program is designed for high-achieving Florida residents, but a limited number of scholarships may be available for out-of-state and international students. It provides a comprehensive financial aid package.
It's important for international students to review the specific eligibility criteria and application deadlines for each scholarship opportunity. Additionally, maintaining good academic standing is often a requirement for scholarship renewal.
Graduates with a Bachelor of Science in Marketing from the University of Tampa are well-equipped to pursue diverse and dynamic career opportunities in the marketing field. The program provides a strong foundation in marketing principles, consumer behavior, and strategic communication, preparing students for various roles across industries.
Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and work with teams to achieve business objectives. Their role involves strategic planning and decision-making to drive brand growth and customer engagement.
Brand Manager: Brand managers are responsible for building and maintaining a brand's image and reputation. They develop brand strategies, coordinate marketing efforts, and ensure brand consistency across all channels. Brand managers use market research and consumer insights to shape brand positioning and messaging.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click advertising, email marketing, and social media management. They use digital tools and analytics to drive online traffic, engage customers, and achieve marketing goals.
Market Research Analyst: Market research analysts collect and analyze data to understand market conditions and consumer preferences. They conduct surveys, analyze industry trends, and provide insights that help businesses make informed decisions about product development, pricing, and marketing strategies.
Advertising Account Executive: Advertising account executives manage client accounts and coordinate advertising campaigns. They work with clients to understand their needs, develop creative briefs, and oversee the execution of advertising strategies. Their role involves client communication, campaign management, and performance analysis.
Sales Manager: Sales managers lead sales teams and develop strategies to drive sales growth. They set sales targets, train and motivate sales staff, and analyze sales data to identify opportunities for improvement. Sales managers play a key role in achieving revenue goals and expanding market share.
Public Relations Specialist: Public relations specialists manage an organization's public image and media relations. They create press releases, handle media inquiries, and develop strategies to enhance the organization's reputation. Their work involves crafting compelling messages and managing communication with various stakeholders.
Content Marketing Manager: Content marketing managers create and oversee content strategies to attract and engage target audiences. They develop content for blogs, social media, websites, and other channels, focusing on creating valuable and relevant content that drives customer interest and loyalty.
Event Coordinator: Event coordinators plan and execute events such as conferences, trade shows, and corporate functions. They handle logistics, manage vendor relationships, and ensure that events meet client expectations and objectives. Their role involves organizational skills and attention to detail.
Social Media Manager: Social media managers develop and implement social media strategies to build brand presence and engage with audiences on platforms like Facebook, Twitter, LinkedIn, and Instagram. They create content, manage social media campaigns, and analyze performance metrics.
Customer Relationship Manager: Customer relationship managers focus on building and maintaining strong relationships with customers. They use data and feedback to improve customer satisfaction, address issues, and enhance the overall customer experience.
Product Marketing Manager: Product marketing managers develop and execute marketing strategies for specific products. They work on product positioning, market analysis, and promotional activities to drive product adoption and sales.
