B.A. in Advertising and Public Relations

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• DET (Duolingo English Test): Overall score of 110.

The University of Tampa is making education accessible to students from around the world, and these scholarships help ease the financial burden for international students pursuing their academic goals at UT.

International Student Scholarship: The University of Tampa offers competitive merit-based scholarships to international undergraduate students. These scholarships are awarded based on academic achievements, standardized test scores, and other accomplishments. The amounts vary but can significantly reduce tuition costs.

Honors Program Scholarships: Exceptional international students may be eligible for the Honors Program at UT, which comes with additional scholarships and academic benefits. These scholarships are highly competitive and aim to attract top-tier students.

Alumni Legacy Scholarship: This scholarship is available to international undergraduate students who have a parent or grandparent who graduated from the University of Tampa. It offers financial assistance to the next generation of UT students.

Phi Theta Kappa Scholarships: Transfer students who are members of the Phi Theta Kappa honor society may be eligible for this scholarship. It recognizes academic excellence and helps reduce the cost of attending UT.

Sports Scholarships: UT has a successful athletics program, and international students with exceptional athletic abilities may be considered for sports scholarships. These scholarships are typically awarded to student-athletes who excel in their chosen sport.

External Scholarships: While not directly offered by UT, international students are encouraged to explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships for students studying in the United States. UT's financial aid office can assist in identifying these opportunities.

Tampa Scholars Program: This scholarship program is designed for high-achieving Florida residents, but a limited number of scholarships may be available for out-of-state and international students. It provides a comprehensive financial aid package.

It's important for international students to review the specific eligibility criteria and application deadlines for each scholarship opportunity. Additionally, maintaining good academic standing is often a requirement for scholarship renewal.

Graduates of the B.A. in Advertising and Public Relations program from the University of Tampa are well-prepared for a range of exciting career opportunities in the media, communication, and marketing industries. The program equips students with the skills needed to navigate various roles and responsibilities, making them competitive candidates in the job market. 

Advertising Account Manager: Advertising account managers act as the primary liaison between clients and advertising agencies. They manage client relationships, oversee advertising campaigns, and ensure that projects meet client objectives and deadlines. Their role involves strategic planning, budgeting, and coordinating with creative and media teams.

Public Relations Specialist: Public relations specialists create and maintain a positive public image for their clients or organizations. They develop PR strategies, write press releases, and handle media inquiries. Their work involves managing communications during crises, organizing events, and building relationships with media professionals.

Media Planner: Media planners are responsible for developing strategies to effectively reach target audiences through various media channels. They analyze market research, select appropriate media outlets, and negotiate ad placements. Media planners ensure that advertising campaigns achieve optimal exposure and engagement.

Social Media Manager: Social media managers oversee a brand’s presence on social media platforms. They create content, engage with followers, and monitor social media trends. Their goal is to build and maintain a strong online presence, enhance brand awareness, and drive engagement through strategic social media campaigns.

Brand Manager: Brand managers focus on developing and maintaining a brand’s image and identity. They work on branding strategies, market positioning, and product promotion. Their role includes analyzing market trends, managing advertising efforts, and ensuring consistent brand messaging across all channels.

Public Relations Coordinator: Public relations coordinators assist in implementing PR campaigns and managing communication efforts. They handle day-to-day PR activities, including writing content, organizing events, and liaising with media. They support senior PR staff in executing strategies and maintaining media relations.

Advertising Copywriter: Advertising copywriters create compelling and persuasive content for advertisements, promotional materials, and marketing campaigns. They craft messages that capture attention and drive consumer action, working closely with art directors and marketing teams to ensure alignment with campaign goals.

Event Coordinator: Event coordinators plan and execute various types of events, including corporate functions, product launches, and public relations events. They handle logistics, manage vendors, and ensure that events run smoothly and meet the objectives of their clients or employers.

Market Research Analyst: Market research analysts study market conditions to identify potential sales opportunities for products or services. They analyze data, conduct surveys, and interpret trends to provide insights that help shape advertising and marketing strategies.

Crisis Communication Specialist: Crisis communication specialists manage communication strategies during emergencies or negative events. They develop crisis plans, craft messages, and work with media to manage the public's perception and minimize damage to an organization’s reputation.

Corporate Communications Manager: Corporate communications managers oversee internal and external communication strategies for organizations. They handle corporate messaging, employee communications, and public relations efforts to support the organization's objectives and enhance its image.