BA in Communication

Mobile, Alabama

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Arts in Communication at the University of South Alabama is designed to provide students with a comprehensive understanding of communication theories and practices across various media platforms. This program emphasizes the development of strong writing, speaking, and digital skills necessary for effective communication in a range of professional settings. With a focus on both theoretical and practical aspects, the program prepares graduates for careers in media, public relations, marketing, and other communication-related fields.

Curriculum: The curriculum for the BA in Communication is structured to offer a blend of core courses and elective options that cover essential areas of the field. Students engage in coursework related to media writing, public speaking, communication theory, and media production. Key courses include Introduction to Communication, Media Literacy, Public Relations, Digital Media Production, and Organizational Communication. The program also offers opportunities for students to specialize in areas such as journalism, advertising, or multimedia production, depending on their career interests.

Research Focus: The research focus within the BA in Communication program at the University of South Alabama includes exploring contemporary issues in media and communication, such as digital media trends, media ethics, and public relations strategies. Faculty members are engaged in research that addresses both theoretical and practical concerns in communication, contributing to academic discourse and industry practice. Students are encouraged to participate in research projects, allowing them to gain insights into emerging trends and challenges within the communication field.

Industry Engagement: The program emphasizes strong industry engagement through internships, partnerships with local media outlets, and collaboration with industry professionals. Students have opportunities to gain hands-on experience and build professional networks by working with real clients and projects. These industry connections enhance students' practical skills and improve their employability upon graduation. The program's active involvement with the communication industry ensures that students are well-prepared to enter the workforce with relevant experience and connections.

Global Perspective: The BA in Communication program integrates a global perspective by incorporating coursework and projects that address international communication issues and global media trends. Students are exposed to diverse cultural perspectives and learn to navigate communication challenges in a globalized world. Opportunities for study abroad programs and international internships further broaden students' understanding of global communication practices, preparing them to work effectively in multicultural environments and across international borders.

Pollster Education

Location

Mobile, Alabama

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 17232

Undergraduate Entry Requirements

Application Fee: $35

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 61 or higher.
  • PTE: Overall score of 44 or higher.
  • DET (Duolingo English Test): Overall score of 100.

The University of South Alabama (USA) offers various scholarships and financial aid opportunities to international students to help make their education more affordable. These scholarships are competitive, and eligibility criteria may vary. 

Global USA Scholarship: This scholarship is specifically designed for incoming undergraduate international students. Eligibility is based on academic merit, and students must maintain a minimum GPA to renew the scholarship each year.

International Academic Scholarship: This scholarship is open to undergraduate and graduate international students with outstanding academic records. The award amount varies and is based on academic achievement.

International Freshman Academic Scholarship: This scholarship is for first-time, degree-seeking international undergraduate students. It is merit-based and awarded based on academic performance.

International Student Retention Scholarship: This scholarship is designed to assist continuing international students in their academic pursuits. Eligibility is based on maintaining a minimum GPA and active involvement in campus activities.

External Scholarships: International students may also explore external scholarship opportunities, both from their home countries and international organizations, to fund their education at USA.

It's important to note that scholarship availability and eligibility criteria may change from year to year.

Graduates with a Bachelor of Arts in Communication from the University of South Alabama are equipped with a versatile skill set that opens doors to a wide range of career opportunities. The program's emphasis on both theoretical knowledge and practical skills prepares students for various roles across different industries. 

Public Relations Specialist: Public relations specialists manage and shape the public image of organizations or individuals. They create and distribute press releases, organize events, and handle media relations to maintain a positive image and communicate key messages effectively.

Marketing Coordinator: Marketing coordinators develop and implement marketing strategies to promote products, services, or brands. They work on advertising campaigns, market research, and promotional activities, often collaborating with creative teams and managing social media platforms.

Corporate Communications Manager: Corporate communications managers oversee internal and external communications for organizations. They develop communication strategies, manage employee communication, and handle media relations to ensure consistent messaging and positive organizational image.

Media Producer: Media producers create and manage content for various media platforms, including television, radio, and online media. They oversee the production process, coordinate with talent and crew, and ensure that content meets quality standards and audience expectations.

Journalist/Reporter: Journalists and reporters research, write, and report news stories for newspapers, magazines, online publications, and broadcast media. They investigate and cover current events, conduct interviews, and present information to the public.

Social Media Manager: Social media managers develop and execute social media strategies to enhance brand presence and engagement. They create content, manage social media accounts, analyze performance metrics, and interact with audiences to build and maintain online communities.

Advertising Account Executive: Advertising account executives work in advertising agencies to manage client accounts and coordinate advertising campaigns. They liaise between clients and creative teams, develop advertising strategies, and ensure that campaigns meet client objectives and deadlines.

Event Planner: Event planners organize and manage various events, including corporate functions, conferences, weddings, and social gatherings. They handle logistics, coordinate with vendors, and ensure that events run smoothly and meet client expectations.

Content Writer/Editor: Content writers and editors produce and refine written material for websites, blogs, marketing materials, and other publications. They create engaging content, ensure accuracy and clarity, and adapt writing styles to different audiences and purposes.

Media Relations Coordinator: Media relations coordinators manage interactions between organizations and the media. They craft press releases, handle media inquiries, and build relationships with journalists to ensure favorable media coverage and effective communication of key messages.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), email marketing, and online advertising. They analyze digital trends, track campaign performance, and optimize online presence to drive engagement and conversions.

Communication Consultant: Communication consultants advise organizations on improving their communication strategies and practices. They assess communication needs, develop strategic plans, and provide guidance on internal and external messaging to enhance organizational effectiveness.

Customer Relations Manager: Customer relations managers oversee customer service and support functions, ensuring that clients receive satisfactory service and support. They handle customer inquiries, resolve issues, and implement strategies to improve customer satisfaction and loyalty.

Nonprofit Communications Coordinator: Nonprofit communications coordinators manage communication efforts for nonprofit organizations. They create content for fundraising campaigns, manage public relations, and develop outreach strategies to promote the organization's mission and programs.

Broadcast Journalist: Broadcast journalists report news and create content for television and radio. They conduct interviews, cover live events, and present news stories to the public, working in newsrooms or as freelance reporters.


Similar Courses

M.A. in History

The University of South Alabama (USA), nestled in the heart of Mobile, Alabama, is reno...

WhatsApp Enquiry Call Enquiry