B.A. in Communication : Strategic Communication

Undergraduate Entry Requirements

Application Fee: $70

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 61 or higher.

California State University, East Bay (CSUEB), offers a variety of scholarships and financial aid opportunities to international students to help them pursue their academic goals. These scholarships are designed to recognize academic achievement, leadership, and contributions to the university community. 

International Student Scholarship: CSUEB offers partial tuition scholarships to international undergraduate and graduate students based on academic merit. These scholarships are competitive and are awarded to students who have demonstrated exceptional academic performance.

CSUEB Foundation Scholarships: The CSUEB Foundation offers a range of scholarships to both domestic and international students. These scholarships cover a wide array of academic disciplines and criteria, including leadership, community involvement, and financial need.

External Scholarships: CSUEB encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. These scholarships may be available for specific fields of study or nationalities.

Departmental Scholarships: Some academic departments within CSUEB may offer scholarships or grants to international students pursuing degrees in their respective fields. These scholarships can vary in eligibility criteria and award amounts.

Graduates of the B.A. in Communication: Strategic Communication from California State University - East Bay are equipped with the skills needed to excel in various roles within the communication and public relations fields. The program’s emphasis on strategic thinking, message crafting, and media management prepares students for a range of career opportunities. 

Public Relations Specialist: Public relations specialists develop and maintain a positive public image for organizations or individuals. They craft press releases, manage media relations, and design communication strategies to enhance their client’s reputation and address public concerns.

Corporate Communication Manager: Corporate communication managers oversee internal and external communication strategies within organizations. They ensure that communication aligns with corporate goals, manage crisis communication, and handle media inquiries to maintain a cohesive corporate image.

Marketing Communication Specialist: Marketing communication specialists create and implement marketing strategies that promote products, services, or brands. They develop marketing campaigns, coordinate promotional activities, and analyze market trends to effectively reach target audiences.

Strategic Communication Consultant: Strategic communication consultants advise organizations on communication strategies and practices. They assess current communication efforts, develop strategic plans, and provide recommendations to improve messaging and achieve business objectives.

Media Relations Manager: Media relations managers focus on building and maintaining relationships with media outlets. They pitch stories, organize press events, and manage media coverage to ensure favorable representation of their clients or organizations in the media.

Crisis Communication Specialist: Crisis communication specialists handle communication during and after a crisis to manage public perception and mitigate damage. They develop crisis communication plans, coordinate responses, and communicate key messages to stakeholders.

Social Media Manager: Social media managers oversee an organization’s social media presence and strategy. They create engaging content, manage social media accounts, analyze performance metrics, and interact with audiences to build brand awareness and engagement.

Communication Director: Communication directors lead and coordinate all communication activities within an organization. They develop communication strategies, oversee media relations, and ensure consistent messaging across various channels.

Event Coordinator: Event coordinators plan and manage events such as conferences, product launches, and corporate functions. They handle logistics, coordinate with vendors, and ensure that events align with organizational goals and communication strategies.

Content Strategist: Content strategists develop and implement content plans that support an organization’s communication objectives. They create content strategies, oversee content creation, and ensure that content aligns with brand messaging and audience needs.

Internal Communication Manager: Internal communication managers focus on improving communication within organizations. They develop strategies to enhance employee engagement, manage internal newsletters, and facilitate effective communication across departments.

Digital Communication Specialist: Digital communication specialists manage digital channels such as websites, blogs, and email campaigns. They create and implement digital communication strategies, analyze performance, and optimize content for online audiences.

Public Affairs Officer: Public affairs officers handle communication between organizations and government entities. They manage public policy issues, engage with stakeholders, and communicate organizational positions on legislative matters.

Brand Manager: Brand managers oversee the development and execution of brand strategies. They work on brand positioning, manage brand identity, and coordinate marketing efforts to build and maintain a strong brand presence.

Advertising Account Executive: Advertising account executives work with clients to develop and manage advertising campaigns. They handle client communications, coordinate with creative teams, and ensure that advertising strategies meet client objectives.