Master of Social Work (MSW) : Children, Youth, and Families
The Master of Social Work (MSW) program at California State University, East Bay (CSUEB...
B.A. in Communication : Communication and Media Studies
East Bay
INTAKE: Jan & Aug
Program Overview
The Bachelor of Arts (B.A.) in Communication: Communication and Media Studies at California State University - East Bay offers a comprehensive education in the theory and practice of communication and media. This program is designed to provide students with a deep understanding of how media shapes public perception and influences social change. Through a combination of theoretical coursework and practical experience, students develop the skills needed to analyze and produce media content across various platforms, including digital, print, and broadcast media.
Curriculum: The curriculum for the B.A. in Communication: Communication and Media Studies is structured to offer both breadth and depth in communication and media disciplines. Core courses cover foundational topics such as communication theory, media history, and research methods. Students then engage in specialized courses focusing on areas like media production, digital communication, and media ethics. The program also includes elective courses that allow students to tailor their studies to specific interests, such as public relations, journalism, or digital media. Practical experience is integrated through projects, internships, and opportunities to work with media production equipment and software.
Research Focus: Research within the B.A. in Communication: Communication and Media Studies program emphasizes understanding the impact of media on society and exploring new trends in communication technology. Students and faculty engage in research on topics such as media representation, communication strategies, audience analysis, and the effects of digital media on human behavior. The program encourages students to undertake research projects that contribute to scholarly knowledge and address contemporary issues in communication and media.
Industry Engagement: Industry engagement is a key component of the B.A. in Communication: Communication and Media Studies program. Students have opportunities to collaborate with industry professionals through internships, guest lectures, and networking events. The program partners with local media organizations, public relations firms, and digital marketing agencies to provide students with hands-on experience and industry insights. These connections help students build a professional network and gain practical skills that enhance their career prospects upon graduation.
Global Perspective: The program incorporates a global perspective by exploring international communication practices and media systems. Students examine how media operates in different cultural and political contexts and analyze global media trends and issues. The curriculum includes courses on global media studies and intercultural communication, preparing students to work in a diverse and interconnected world. Study abroad opportunities and international partnerships further enrich students' understanding of global media landscapes and communication practices.
Location
East Bay
Score
IELTS 6
Tuition Fee
USD 16509
Undergraduate Entry Requirements
Application Fee: $70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
California State University, East Bay (CSUEB), offers a variety of scholarships and financial aid opportunities to international students to help them pursue their academic goals. These scholarships are designed to recognize academic achievement, leadership, and contributions to the university community.
International Student Scholarship: CSUEB offers partial tuition scholarships to international undergraduate and graduate students based on academic merit. These scholarships are competitive and are awarded to students who have demonstrated exceptional academic performance.
CSUEB Foundation Scholarships: The CSUEB Foundation offers a range of scholarships to both domestic and international students. These scholarships cover a wide array of academic disciplines and criteria, including leadership, community involvement, and financial need.
External Scholarships: CSUEB encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. These scholarships may be available for specific fields of study or nationalities.
Departmental Scholarships: Some academic departments within CSUEB may offer scholarships or grants to international students pursuing degrees in their respective fields. These scholarships can vary in eligibility criteria and award amounts.
Graduates of the Bachelor of Arts (B.A.) in Communication: Communication and Media Studies from California State University - East Bay are well-equipped to pursue a variety of career paths in the dynamic fields of communication and media. The program provides a strong foundation in media theory and practical skills, preparing students for roles in multiple sectors.
Public Relations Specialist: Public relations specialists manage and enhance the public image of individuals, organizations, or companies. They develop communication strategies, write press releases, and handle media relations to shape positive public perception and manage crises effectively.
Media Analyst: Media analysts study and interpret media trends and audience behaviors. They use data analytics to provide insights into media performance, consumer engagement, and the effectiveness of communication campaigns, helping organizations make informed decisions.
Content Creator: Content creators produce engaging and relevant content for various media platforms, including blogs, social media, and websites. They create written, visual, and multimedia content to attract and engage audiences, often working for digital marketing agencies or as freelancers.
Broadcast Journalist: Broadcast journalists research, write, and present news stories for television, radio, and online platforms. They investigate current events, conduct interviews, and deliver news reports to inform the public and shape the news narrative.
Digital Marketing Specialist: Digital marketing specialists design and implement online marketing strategies to promote products and services. They use tools such as social media, search engine optimization (SEO), and email marketing to drive engagement and conversions.
Media Producer: Media producers oversee the creation of media content, including videos, films, and advertisements. They manage production teams, coordinate schedules, and ensure that projects meet creative and technical standards.
Advertising Account Manager: Advertising account managers act as the liaison between clients and advertising agencies. They coordinate advertising campaigns, manage client relationships, and ensure that campaign goals and budgets are met.
Corporate Communication Specialist: Corporate communication specialists handle internal and external communications for businesses and organizations. They develop communication policies, create corporate messaging, and manage employee communications to support organizational goals.
Social Media Manager: Social media managers create and execute social media strategies to build and maintain a brand's online presence. They manage social media accounts, develop content calendars, and analyze engagement metrics to drive brand awareness and audience interaction.
Event Coordinator: Event coordinators plan and execute events such as conferences, seminars, and promotional events. They handle logistics, coordinate with vendors, and manage event marketing to ensure successful and memorable experiences.
Researcher: Communication researchers analyze media trends, communication strategies, and audience behavior. They conduct studies and surveys to provide insights and recommendations that inform media practices and communication policies.
Communication Consultant: Communication consultants advise organizations on improving their communication strategies and practices. They provide expertise on areas such as public relations, media relations, and internal communication to enhance organizational effectiveness.
