Master of Social Work (MSW) : Children, Youth, and Families
The Master of Social Work (MSW) program at California State University, East Bay (CSUEB...
B.S. in Business Administration : Marketing Management
East Bay
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration with a concentration in Marketing Management at California State University - East Bay is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. This program focuses on developing strategic thinking and practical skills in marketing management, preparing students for careers in brand management, market research, advertising, and digital marketing.
AACSB-Accredited: The program is offered by the College of Business and Economics, which holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB). This esteemed accreditation ensures that the program meets rigorous standards of quality and excellence in business education, providing students with a robust academic foundation and access to top-tier resources and opportunities.
Curriculum: The curriculum for the B.S. in Business Administration - Marketing Management integrates core business courses with specialized marketing courses. Students begin with foundational courses in business, such as "Principles of Management," "Financial Accounting," and "Business Statistics." They then proceed to advanced marketing courses, including "Marketing Management," "Consumer Behavior," "Advertising and Promotion," and "Digital Marketing." The curriculum also includes practical components such as case studies, marketing simulations, and project-based learning to apply theoretical concepts to real-world scenarios.
Research Focus: Research within the Marketing Management concentration covers a wide range of topics aimed at understanding consumer behavior, market dynamics, and strategic marketing practices. Faculty and students engage in research on areas such as brand management, digital marketing strategies, market segmentation, and consumer psychology. This research contributes to the development of innovative marketing practices and provides valuable insights into emerging trends and challenges in the marketing field.
Industry Engagement: The program emphasizes strong industry engagement through internships, collaborative projects, and networking opportunities. Students gain hands-on experience by working with industry partners, participating in marketing competitions, and attending industry conferences. These experiences provide practical insights into marketing practices and build valuable connections with professionals in the field.
Global Perspective: The B.S. in Business Administration - Marketing Management incorporates a global perspective by exploring international marketing strategies, global market trends, and cross-cultural consumer behavior. Students learn how to navigate and manage marketing efforts in diverse international markets, understanding the impact of global trends on marketing strategies and practices.
Location
East Bay
Score
IELTS 6
Tuition Fee
USD 16509
Undergraduate Entry Requirements
Application Fee: $70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
California State University, East Bay (CSUEB), offers a variety of scholarships and financial aid opportunities to international students to help them pursue their academic goals. These scholarships are designed to recognize academic achievement, leadership, and contributions to the university community.
International Student Scholarship: CSUEB offers partial tuition scholarships to international undergraduate and graduate students based on academic merit. These scholarships are competitive and are awarded to students who have demonstrated exceptional academic performance.
CSUEB Foundation Scholarships: The CSUEB Foundation offers a range of scholarships to both domestic and international students. These scholarships cover a wide array of academic disciplines and criteria, including leadership, community involvement, and financial need.
External Scholarships: CSUEB encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. These scholarships may be available for specific fields of study or nationalities.
Departmental Scholarships: Some academic departments within CSUEB may offer scholarships or grants to international students pursuing degrees in their respective fields. These scholarships can vary in eligibility criteria and award amounts.
Graduates of the B.S. in Business Administration with a concentration in Marketing Management from California State University - East Bay are well-prepared for a range of careers in the dynamic field of marketing. This program equips students with the skills and knowledge needed to pursue diverse roles across various industries.
Marketing Manager: Develop and implement marketing strategies to promote products or services. Marketing managers are responsible for planning campaigns, managing budgets, and analyzing market trends to drive business growth and enhance brand visibility.
Brand Manager: Oversee the development and management of brand strategies to build and maintain a strong brand identity. Brand managers work on positioning, messaging, and marketing initiatives to strengthen brand equity and customer loyalty.
Market Research Analyst: Analyze market data and consumer trends to provide insights and recommendations for marketing strategies. Market research analysts use statistical tools and research methods to understand market conditions and inform decision-making.
Digital Marketing Specialist: Focus on creating and managing digital marketing campaigns across various online platforms, including social media, search engines, and email. Digital marketing specialists use data-driven strategies to drive online engagement and conversions.
Advertising Manager: Plan and execute advertising campaigns to promote products or services through various media channels. Advertising managers work with creative teams, media buyers, and clients to develop effective ad strategies and ensure campaign success.
Sales Manager: Lead and manage a sales team to achieve sales targets and drive revenue growth. Sales managers develop sales strategies, oversee customer relationships, and analyze sales performance to optimize sales efforts.
Public Relations Specialist: Manage communication between an organization and its target audiences to build and maintain a positive public image. Public relations specialists create press releases, manage media relations, and handle crisis communications.
Content Marketing Strategist: Develop and oversee content marketing strategies to attract and engage target audiences. Content marketing strategists create content plans, manage content creation, and analyze content performance to drive brand awareness and lead generation.
Product Manager: Oversee the development and marketing of specific products or product lines. Product managers are responsible for product lifecycle management, market research, and coordinating with cross-functional teams to ensure product success.
Social Media Manager: Manage and execute social media strategies to enhance brand presence and engagement on social media platforms. Social media managers create and schedule content, analyze social media metrics, and interact with followers to build a strong online community.
