B.A.S. in Marketing

Undergraduate Entry Requirements

Application Fee: $100

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 61 or higher.
• PTE: Overall score of 47 or higher.
• DET (Duolingo English Test): Overall score of 100.

Scholarships that Southwest Minnesota State University (SMSU), USA, typically offers to international students.

International Student Scholarships: SMSU often provides scholarships specifically designed for international students to help offset the cost of tuition. These scholarships are typically merit-based and may consider factors such as academic achievement, standardized test scores, and extracurricular involvement.

Presidential Scholarships: The Presidential Scholarship is one of the most prestigious scholarships offered by SMSU. It is often awarded to outstanding students, including international students, who have demonstrated exceptional academic performance. The scholarship typically covers a significant portion of tuition costs.

Dean's Scholarships: Dean's Scholarships are often available to high-achieving international students who have a strong academic record. These scholarships are typically competitive and may vary in amount.

Transfer Student Scholarships: SMSU may offer scholarships specifically for international transfer students who are transferring from another institution. These scholarships can help make the transition to SMSU more affordable.

Departmental Scholarships: Some academic departments at SMSU may offer departmental scholarships to international students pursuing specific majors or fields of study. These scholarships are often based on academic merit and may require students to meet certain criteria.

Cultural Exchange Scholarships: SMSU may participate in cultural exchange programs that provide scholarships to students from partner institutions abroad. These scholarships aim to promote international exchange and cultural understanding.

External Scholarships: In addition to university-sponsored scholarships, international students at SMSU may also be eligible for scholarships from external organizations, foundations, or government agencies. These scholarships can be a valuable source of financial aid.

Please note that scholarship offerings, eligibility criteria, and award amounts may change over time.

Graduates of the B.A.S. in Marketing program at Southwest Minnesota State University (SMSU) are well-equipped to pursue a variety of career paths within the marketing field. This program's comprehensive curriculum and practical learning experiences prepare students for roles that demand strategic thinking and market expertise. 

Marketing Manager: Marketing managers are responsible for developing and executing marketing strategies that drive business growth. They oversee marketing campaigns, analyze market trends, and manage budgets to effectively promote products or services.

Brand Manager: Brand managers focus on maintaining and enhancing a brand’s image and positioning. They develop branding strategies, oversee brand campaigns, and ensure consistency in brand messaging across all marketing channels.

Digital Marketing Specialist: Digital marketing specialists manage online marketing efforts, including SEO, SEM, content marketing, and social media strategies. They use digital tools and analytics to optimize online presence and engage target audiences.

Market Research Analyst: Market research analysts collect and interpret data about consumer preferences and market conditions. They provide insights that help businesses make informed decisions about product development, pricing, and marketing strategies.

Sales Manager: Sales managers lead sales teams, set targets, and develop strategies to boost sales performance. They collaborate with marketing teams to align sales efforts with broader marketing campaigns and business goals.

Advertising Manager: Advertising managers create and implement advertising campaigns across various media, such as print, online, and broadcast. They work to ensure that advertising messages effectively reach and resonate with target audiences.

Public Relations Specialist: Public relations specialists manage an organization’s public image and communications. They handle media relations, write press releases, and coordinate events to build and maintain a positive reputation.

Social Media Manager: Social media managers oversee an organization's social media profiles, create engaging content, and interact with followers. They analyze social media metrics to refine strategies and enhance online engagement.

Product Manager: Product managers oversee the lifecycle of products from development to market introduction. They work on product positioning, market research, and launch strategies to ensure successful product performance.

Event Coordinator: Event coordinators plan and manage events such as trade shows, conferences, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events align with marketing objectives.

Content Marketing Specialist: Content marketing specialists develop and manage content strategies that attract and retain customers. They create content for blogs, websites, and social media platforms to drive brand awareness and engagement.

Entrepreneur: Graduates with entrepreneurial ambitions can leverage their marketing knowledge to start their own businesses. They can apply their skills to develop marketing strategies, build brand identity, and grow their ventures.