Masters in Accounting (M.Acc.)
The Master's in Accounting program at Saint Louis University is an intensive, one-y...
B.S. in Marketing
St. Louis, Missouri
INTAKE: Jan & Aug
Program Overview
Saint Louis University offers a dynamic B.S. in Marketing program designed to equip students with the essential skills and knowledge needed to succeed in the fast-paced and ever-evolving field of marketing. The program blends theoretical concepts with practical applications, preparing graduates to effectively develop, implement, and manage marketing strategies in a variety of organizational settings.
AACSB-accredited: The B.S. in Marketing program at Saint Louis University is housed within the Richard A. Chaifetz School of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation ensures that the program meets the highest standards of excellence in business education, reflecting the quality of the curriculum, faculty, and student outcomes.
Curriculum: The curriculum for the B.S. in Marketing at SLU is comprehensive, covering a wide range of topics essential for a successful career in marketing. Core courses include Marketing Research, Consumer Behavior, Digital Marketing, Marketing Strategy, Advertising and Promotion, and International Marketing. The program also offers elective courses allowing students to tailor their education to their specific interests and career goals. Real-world projects, internships, and case studies are integral components, providing hands-on experience and practical skills.
Research Focus: Saint Louis University places a strong emphasis on research within its marketing program. Faculty members are actively engaged in research across various areas of marketing, including consumer behavior, digital marketing, brand management, and market analytics. Students have the opportunity to participate in research projects, gaining valuable experience and contributing to the advancement of marketing knowledge and practices.
Industry Engagement: The B.S. in Marketing program at SLU maintains robust connections with the business community, providing students with numerous opportunities for industry engagement. Through internships, networking events, guest lectures, and collaborative projects with local and national businesses, students gain practical insights and build professional connections that are crucial for their future careers.
Global Perspective: Saint Louis University’s marketing program incorporates a global perspective, recognizing the importance of understanding diverse markets in today’s interconnected world. The curriculum includes courses on international marketing and global business practices. Additionally, students are encouraged to participate in study abroad programs and international internships, providing them with firsthand experience of global markets and cultural dynamics.
Location
St. Louis, Missouri
Score
IELTS 6.5
Tuition Fee
USD 55220
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Overall score of 110.
Saint Louis University (SLU) in the United States offers a range of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are designed to recognize academic excellence, promote diversity, and assist students in managing the costs of their education.
Merit-Based Scholarships: SLU offers merit-based scholarships to international students based on their academic achievements, typically in the form of tuition reductions. These scholarships may vary in amount and eligibility criteria, but they are generally awarded to students with outstanding academic records.
International Student Scholarships: SLU specifically offers scholarships for international students to promote diversity and foster a global campus community. These scholarships may consider factors beyond academics, such as leadership, community involvement, or extracurricular achievements.
Departmental Scholarships: Some academic departments within SLU may offer scholarships to international students pursuing specific majors or fields of study. These scholarships can be a valuable resource for students with strong academic interests in particular disciplines.
Government and External Scholarships: International students may explore scholarships offered by their home governments, international organizations, or external agencies that support higher education. SLU's financial aid office can provide guidance on external scholarship opportunities.
Need-Based Financial Aid: SLU is committed to assisting students with financial need. International students can explore need-based financial aid options and work with the university's financial aid office to determine eligibility.
Study Abroad Scholarships: SLU encourages international experiences, and there are scholarships available for students participating in study abroad programs. These scholarships can help offset the costs of studying in another country.
Global Scholarship Exchange Programs: SLU collaborates with partner universities worldwide, enabling students to participate in exchange programs. These programs often include scholarship opportunities that facilitate international academic experiences.
It's important for international students to research and apply for scholarships early in the application process, as deadlines and eligibility criteria may vary.
Graduates of Saint Louis University's B.S. in Marketing program are well-prepared to pursue a diverse range of career paths in various sectors. The program equips students with the strategic, analytical, and creative skills necessary to succeed in the dynamic field of marketing.
Marketing Manager: Overseeing marketing strategies and campaigns to promote products or services, conducting market research, and analyzing market trends to identify opportunities.
Brand Manager: Managing and developing a brand's image, creating strategies to increase brand awareness, and ensuring brand consistency across all marketing channels.
Digital Marketing Specialist: Implementing and managing online marketing campaigns, including SEO, SEM, social media marketing, content marketing, and email marketing.
Market Research Analyst: Collecting and analyzing data on consumer preferences, market conditions, and competitor activities to inform marketing strategies and business decisions.
Advertising Executive: Developing advertising campaigns, creating advertisements, and working with media outlets to place ads that reach target audiences effectively.
Sales Manager: Leading sales teams, developing sales strategies, setting sales targets, and analyzing sales data to drive business growth.
Public Relations Specialist: Managing a company's public image, crafting press releases, coordinating media relations, and handling communication strategies during crises.
Product Manager: Overseeing the development and marketing of products, from ideation to launch, ensuring that products meet market demands and achieve business objectives.
Content Marketing Manager: Creating and managing content strategies that engage and inform target audiences, driving brand awareness and customer loyalty.
Event Marketing Coordinator: Planning and executing promotional events, trade shows, and product launches to enhance brand visibility and engage potential customers.
Social Media Manager: Managing and creating content for social media platforms, engaging with followers, and analyzing social media metrics to optimize performance.
Retail Marketing Coordinator: Developing and implementing marketing strategies to drive foot traffic and sales in retail stores, including promotions, displays, and customer loyalty programs.
