M.S. in Biology
Tennessee Tech University offers an exceptional Master of Science (M.S.) in Biology pro...
B.S. in Business Administration - Marketing
Cookeville, Tennessee
INTAKE: Jan & Aug
Program Overview
The B.S. in Business Administration with a concentration in Marketing at Tennessee Tech University offers a comprehensive education in business management with a specialized focus on marketing strategies and practices. This program is designed to equip students with a deep understanding of market analysis, consumer behavior, and strategic marketing planning. By blending theoretical knowledge with practical applications, the program prepares students to navigate the dynamic field of marketing and effectively contribute to business growth and development.
AACSB-Accredited: The B.S. in Business Administration - Marketing program at Tennessee Tech University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is a prestigious recognition that ensures the program meets high standards of excellence in business education. This accreditation signifies that the program provides a rigorous and relevant education, supported by qualified faculty and a commitment to continuous improvement. It also enhances the credibility of the degree and the employability of its graduates.
Curriculum: The curriculum for the B.S. in Business Administration - Marketing is structured to provide a well-rounded business education with a focus on marketing. Core courses include subjects such as Principles of Marketing, Consumer Behavior, Marketing Research, and Strategic Marketing Management. Students also engage in courses covering fundamental business areas, including accounting, finance, management, and economics. The program emphasizes hands-on learning through case studies, group projects, and practical marketing simulations. Elective courses allow students to explore specialized topics such as digital marketing, brand management, and international marketing.
Research Focus: Research within the B.S. in Business Administration - Marketing program at Tennessee Tech University emphasizes practical and applied marketing strategies. Faculty and students engage in research that explores consumer behavior, market trends, digital marketing innovations, and strategic marketing techniques. Research initiatives often involve collaborations with industry partners, providing students with opportunities to work on real-world marketing problems and contribute to academic and professional discussions in the field.
Industry Engagement: Industry engagement is a key component of the B.S. in Business Administration - Marketing program at Tennessee Tech University. The program fosters connections between students and industry professionals through internships, guest lectures, and networking events. Students have the opportunity to gain practical experience by working on marketing projects for local businesses and participating in industry-sponsored competitions. These experiences help students apply their classroom knowledge in real-world settings and build valuable professional relationships.
Global Perspective: The B.S. in Business Administration - Marketing program incorporates a global perspective, preparing students to operate in an increasingly interconnected world. The curriculum includes coursework on international marketing strategies and global market analysis, addressing the complexities of marketing across different cultures and regions. Additionally, students may have opportunities to participate in study abroad programs and international business projects, gaining insights into global marketing practices and enhancing their ability to work effectively in diverse environments.
Location
Cookeville, Tennessee
Score
IELTS 6
Tuition Fee
USD 27786
Undergraduate Entry Requirements
Application Fee: $40
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 52 or higher.
- DET (Duolingo English Test): Overall score of 85.
Tennessee Tech University (TTU) recognizes the importance of financial support for international students pursuing higher education in the United States. The university offers a variety of scholarships and financial aid opportunities to help offset the cost of tuition and promote academic excellence.
International Transfer Scholarships: These scholarships are designed for international transfer students who are transferring from a community college or another university to Tennessee Tech. The awards are based on academic achievement and range in value.
Presidential Scholarship: The Presidential Scholarship is one of TTU's most prestigious awards. It is offered to high-achieving international students who have demonstrated exceptional academic performance. This scholarship covers full tuition and fees.
Provost Scholarship: The Provost Scholarship is another highly competitive scholarship for outstanding international students. It provides significant financial support, including tuition and fees, to deserving recipients.
Academic Performance Scholarships: TTU offers a range of academic performance scholarships that are based on a student's GPA, standardized test scores (SAT or ACT), and other academic achievements. These scholarships can vary in value.
Departmental Scholarships: Some academic departments at TTU offer departmental scholarships to international students who are majoring in specific fields. These scholarships are typically based on academic performance and departmental criteria.
Honors Program Scholarships: TTU's Honors Program offers scholarships to international students who have been admitted to the program. These scholarships are designed to support students pursuing an enriched academic experience.
External Scholarships: TTU encourages international students to explore external scholarship opportunities offered by organizations, foundations, and government agencies in their home countries. The university's international education office can assist students in identifying and applying for these scholarships.
Financial Aid and Work-Study Programs: In addition to scholarships, TTU offers financial aid options and work-study programs to help international students with their educational expenses. These opportunities can provide valuable financial support.
Renewable Scholarships: - Many of the scholarships mentioned above are renewable, meaning that students can continue to receive funding for the duration of their academic program as long as they meet specific academic and eligibility criteria.
Graduates of the B.S. in Business Administration with a concentration in Marketing from Tennessee Tech University have a broad range of career opportunities available to them. The program's comprehensive curriculum and practical experience prepare students for various roles within the marketing field and beyond.
Marketing Manager: As a marketing manager, graduates develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and manage marketing teams to achieve organizational goals.
Brand Manager: In this role, graduates are responsible for managing and enhancing the image and reputation of a brand. They work on developing brand strategies, coordinating marketing activities, and analyzing brand performance to ensure consistent and effective brand positioning.
Market Research Analyst: Market research analysts collect and analyze data about consumer preferences and market trends. They provide insights that help businesses make informed decisions about product development, marketing strategies, and market entry.
Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online channels such as social media, search engine optimization (SEO), email marketing, and digital advertising. They develop and execute digital campaigns to drive online engagement and sales.
Advertising Executive: In this role, graduates create and manage advertising campaigns across various media platforms. They work on developing creative content, negotiating with media outlets, and analyzing the effectiveness of advertising efforts.
Sales Manager: Sales managers oversee sales teams and develop strategies to drive sales growth. They work closely with marketing departments to align sales and marketing efforts, set sales targets, and implement training programs for sales staff.
Public Relations Specialist: Graduates can pursue careers in public relations, managing the public image of organizations and handling media relations. They craft press releases, coordinate events, and manage communication strategies to build positive relationships with the public.
Product Manager: Product managers are responsible for the development and lifecycle of products. They work on product strategy, market analysis, and product positioning to ensure that products meet consumer needs and achieve business objectives.
Content Marketing Manager: This role involves creating and managing content strategies to attract and engage target audiences. Graduates develop content for blogs, social media, and other digital platforms to build brand awareness and drive customer engagement.
Entrepreneur: With a strong foundation in marketing principles, graduates are well-equipped to start and manage their own businesses. They apply their knowledge of market analysis, branding, and strategy to create and grow successful ventures.
