B.S. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 75 or higher.
• PTE: Overall score of 50 or higher.
• DET (Duolingo English Test): Overall score of 100.

The university offers various scholarships and financial aid options to help ease the financial burden of tuition and make education more accessible. 

International Achievement Scholarship: This scholarship is awarded to outstanding international undergraduate students who demonstrate strong academic achievements. The scholarship amount varies and is typically based on academic merit. Eligibility criteria may include GPA requirements and standardized test scores.

International Transfer Student Scholarship: Designed for international students transferring to LIU Post from another institution, this scholarship recognizes academic achievement at the college level. The scholarship amount may vary based on transfer credits and academic performance.

Global Opportunities Scholarship: LIU Post offers the Global Opportunities Scholarship to international students who have shown a global engagement and cultural diversity. This scholarship may support activities such as study abroad programs or international internships.

Athletic Scholarships: Talented international student-athletes may be eligible for athletic scholarships based on their performance in specific sports. These scholarships can help cover tuition and related expenses.

Private Scholarships: LIU Post encourages international students to explore private scholarship opportunities available from external organizations, foundations, and government programs. These scholarships may have varying eligibility criteria and application deadlines.

Work-Study Programs: International students studying in the United States on certain visa types may be eligible for work-study programs, allowing them to work on campus to help cover educational expenses.

Graduates of the Bachelor of Science in Marketing (B.S. in Marketing) program at Long Island University Post are well-prepared for a diverse range of careers in the dynamic field of marketing. With a solid foundation in marketing principles, consumer behavior, and digital strategies, alumni can pursue various roles across different sectors. 

Marketing Manager: Marketing Managers develop and implement marketing strategies to promote products or services and drive business growth. They oversee marketing campaigns, manage budgets, analyze market trends, and coordinate with other departments to achieve marketing objectives. This role is central to shaping a company’s brand and market presence.

Brand Manager: Brand Managers are responsible for maintaining and enhancing a brand’s image and reputation. They develop branding strategies, oversee brand positioning, and ensure consistency across marketing materials and channels. Brand Managers work to build strong brand identities and foster brand loyalty among consumers.

Digital Marketing Specialist: Digital Marketing Specialists focus on leveraging online platforms to drive engagement and sales. They manage digital marketing campaigns, including SEO, SEM, social media, and email marketing. This role involves analyzing digital performance metrics and optimizing strategies to increase online visibility and conversion rates.

Market Research Analyst: Market Research Analysts collect and analyze data about market conditions, consumer preferences, and competitive dynamics. They provide insights and recommendations to help businesses understand market trends and make informed decisions about product development, pricing, and marketing strategies.

Advertising Manager: Advertising Managers oversee the creation and execution of advertising campaigns across various media channels. They work with advertising agencies, manage media buys, and track campaign performance. This role involves developing creative strategies to effectively communicate messages and drive consumer action.

Sales Manager: Sales Managers lead sales teams and develop strategies to achieve sales targets. They oversee sales operations, train and motivate sales staff, and analyze sales data to identify opportunities for growth. Sales Managers play a crucial role in driving revenue and building customer relationships.

Public Relations Specialist: Public Relations Specialists manage a company’s public image and media relations. They craft press releases, handle media inquiries, and develop communication strategies to enhance a company’s reputation. This role involves creating positive media coverage and managing crisis communication.

Product Manager: Product Managers oversee the development and marketing of products from conception to launch. They conduct market research, define product features, and work with cross-functional teams to ensure successful product delivery. Product Managers focus on meeting customer needs and achieving business goals.

Content Marketing Specialist: Content Marketing Specialists create and manage content that attracts and engages target audiences. They develop content strategies, produce blog posts, articles, and social media content, and analyze content performance to drive brand awareness and lead generation.

Social Media Manager: Social Media Managers develop and execute social media strategies to build brand presence and engage with audiences on platforms like Facebook, Twitter, and Instagram. They create content, manage social media campaigns, and track engagement metrics to enhance a brand’s social media footprint.

Event Coordinator: Event Coordinators plan and execute marketing events, such as product launches, trade shows, and promotional activities. They manage event logistics, coordinate with vendors, and ensure successful event execution to promote brand visibility and customer engagement.