M.S. in Biology
Pittsburg State University offers an exceptional Master of Science (M.S.) in Biology pr...
B.S. in Marketing
Pittsburg, Kansas
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Marketing at Pittsburg State University is designed to provide students with a solid foundation in marketing principles and practices. This program prepares students to tackle various challenges in the marketing field, including market research, consumer behavior, and strategic marketing management. The curriculum combines theoretical knowledge with practical skills to equip graduates with the expertise needed to succeed in diverse marketing roles.
AACSB-accredited: The B.S. in Marketing program at Pittsburg State University holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation is a hallmark of excellence in business education, indicating that the program meets high standards of quality and rigor. AACSB accreditation ensures that students receive a comprehensive and globally recognized education that is aligned with industry best practices.
Curriculum: The curriculum for the B.S. in Marketing at Pittsburg State University is designed to provide a thorough understanding of marketing concepts and strategies. Core courses cover essential topics such as marketing management, consumer behavior, digital marketing, and market research. Students also have the option to select electives that align with their career interests, such as international marketing or brand management. The program emphasizes experiential learning through internships, projects, and case studies to enhance practical application of marketing theories.
Research Focus: Research within the B.S. in Marketing program focuses on exploring contemporary marketing issues and trends. Faculty and students engage in research on topics such as digital marketing strategies, consumer decision-making processes, and market analytics. This research aims to contribute to the development of innovative marketing practices and solutions, helping businesses navigate the evolving marketing landscape.
Industry Engagement: Pittsburg State University places a strong emphasis on industry engagement for students in the B.S. in Marketing program. Through partnerships with local businesses, marketing agencies, and industry professionals, students gain access to valuable networking opportunities, internships, and real-world projects. These experiences provide students with insights into current marketing practices and help them build connections that are essential for their future careers.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by addressing international marketing practices and global market dynamics. Coursework includes topics such as global marketing strategies and cross-cultural consumer behavior. Students are encouraged to participate in study abroad programs and international marketing projects to gain a broader understanding of global marketing trends and challenges.
Location
Pittsburg, Kansas
Score
IELTS 6
Tuition Fee
USD 19118
Undergraduate Entry Requirements
Application Fee: US$60
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 68 or higher.
- PTE: Overall score of 47 or higher.
- DET (Duolingo English Test): Overall score of 100.
Pittsburg State University (PSU) offers a range of scholarships to support the academic aspirations of international students. These scholarships recognize outstanding academic achievement, leadership potential, and contributions to the PSU community.
International Academic Achievement Scholarship: The International Academic Achievement Scholarship is awarded to incoming undergraduate international students based on their academic achievements. Eligibility criteria may include high school GPA, standardized test scores, and English language proficiency. Scholarship amounts may vary.
PSU Foundation Scholarships: PSU Foundation Scholarships are available to both undergraduate and graduate international students. These scholarships consider academic merit, leadership qualities, and financial need. The PSU Foundation offers a variety of scholarship opportunities, each with its own eligibility criteria and application process.
Departmental Scholarships: Various academic departments within PSU may offer scholarships specifically for international students pursuing programs within those departments. These scholarships can be based on academic excellence and contributions to the field of study.
Competitive Scholarships: PSU encourages international students to apply for competitive scholarships, including those sponsored by external organizations, foundations, and government agencies. These scholarships may require separate applications and have specific eligibility criteria.
Cultural Diversity Scholarships: PSU values diversity and may offer scholarships that promote and celebrate cultural diversity on campus. These scholarships recognize the contributions of international students to the university community.
Athletic Scholarships: International student-athletes who excel in sports may be eligible for athletic scholarships. These scholarships are typically awarded based on athletic talent and performance.
Phi Theta Kappa Scholarship: PSU may offer scholarships to transfer students who are members of the Phi Theta Kappa Honor Society. Eligibility criteria may include GPA and active participation in Phi Theta Kappa activities.
External Scholarships and Grants: PSU provides resources and information to help international students explore external scholarship opportunities, including those offered by governments, foundations, and international organizations.
Study Abroad Scholarships: - PSU encourages international students to participate in study abroad programs and may offer scholarships to support their global educational experiences.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the Bachelor of Science (B.S.) in Marketing program at Pittsburg State University are well-equipped to pursue a variety of career paths in the dynamic field of marketing. The program’s comprehensive curriculum and practical experiences prepare students to excel in diverse roles across different industries.
Marketing Manager: Marketing Managers develop and oversee marketing strategies to promote products or services. They analyze market trends, manage advertising campaigns, and work on brand positioning to drive business growth and customer engagement.
Brand Manager: Brand Managers are responsible for building and maintaining a brand’s identity. They develop brand strategies, manage brand positioning, and work on marketing campaigns that enhance brand recognition and loyalty.
Market Research Analyst: Market Research Analysts gather and analyze data to understand market conditions and consumer preferences. They provide insights and recommendations based on their research to help companies make informed marketing decisions.
Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing strategies, including social media, email marketing, and search engine optimization (SEO). They create digital campaigns, analyze performance metrics, and optimize online presence to drive traffic and conversions.
Sales Manager: Sales Managers lead sales teams and develop strategies to achieve sales targets. They manage customer relationships, oversee sales processes, and analyze sales data to improve sales performance and revenue.
Public Relations Specialist: Public Relations Specialists manage the public image of a company or organization. They craft press releases, coordinate media relations, and handle crisis communication to maintain a positive public perception.
Content Marketing Manager: Content Marketing Managers create and manage content strategies to engage audiences and drive brand awareness. They develop content plans, oversee content creation, and analyze content performance to ensure effective communication with target audiences.
Product Marketing Manager: Product Marketing Managers focus on marketing specific products or services. They develop product positioning, launch strategies, and promotional campaigns to drive product sales and market penetration.
Social Media Manager: Social Media Managers develop and execute social media strategies to build brand presence and engage with audiences on platforms such as Facebook, Twitter, and Instagram. They create content, manage social media accounts, and analyze engagement metrics.
Advertising Account Executive: Advertising Account Executives work with clients to develop and implement advertising campaigns. They manage client relationships, coordinate with creative teams, and ensure that advertising objectives are met.
Event Coordinator: Event Coordinators plan and execute marketing events such as product launches, trade shows, and promotional events. They handle logistics, coordinate with vendors, and ensure successful event execution.
