B.A. in Mass Communication & Journalism

Fresno, California

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Arts (B.A.) in Mass Communication & Journalism at California State University - Fresno offers a comprehensive education in the dynamic field of media and communication. This program is designed to prepare students for diverse careers in journalism, media production, public relations, and related fields. With a strong emphasis on practical skills and theoretical knowledge, the program equips students to navigate and influence the rapidly evolving media landscape. Graduates are prepared to enter the workforce with a robust understanding of media practices, ethical considerations, and the impact of communication on society.

Curriculum: The curriculum for the B.A. in Mass Communication & Journalism is designed to provide students with a balanced mix of theoretical foundations and practical experience. Core courses cover essential areas such as media writing, reporting, multimedia production, and media law and ethics. Students also have the opportunity to explore specialized topics, including broadcast journalism, digital media, and public relations. The program includes hands-on training through internships, student-run media outlets, and project-based assignments, allowing students to apply their skills in real-world settings. This well-rounded approach ensures that graduates are proficient in various aspects of mass communication and journalism.

Research Focus: Research within the B.A. in Mass Communication & Journalism program at Fresno State encompasses a broad range of topics related to media studies and communication. Faculty and students engage in research on subjects such as media influence, journalism ethics, digital media trends, and the role of communication in society. The program encourages students to participate in research projects, which may involve analyzing media content, studying audience behavior, and evaluating the impact of new media technologies. This focus on research helps students develop critical thinking skills and contribute to the advancement of knowledge in the field of mass communication.

Industry Engagement: The program emphasizes industry engagement through partnerships with local media organizations, internships, and practical experience. Students have the opportunity to work with professional journalists, media producers, and public relations experts, gaining valuable insights and hands-on experience. The program also hosts workshops, guest lectures, and networking events featuring industry professionals, providing students with opportunities to connect with potential employers and stay informed about industry trends. These experiences enhance students' readiness for careers in media and communication and help them build a professional network.

Global Perspective: The B.A. in Mass Communication & Journalism program incorporates a global perspective by examining media practices and communication issues from an international viewpoint. Students explore how media functions in different cultural and political contexts, understanding the global impact of communication technologies and media systems. Coursework may include topics such as international journalism, global media trends, and cross-cultural communication. This global perspective prepares students to work in a multicultural environment and engage with media issues on an international scale.

Pollster Education

Location

Fresno, California

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 17400

Undergraduate Entry Requirements

Application Fee: US$70

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 61 or higher.
  • PTE: Overall score of 45 or higher.
  • DET (Duolingo English Test): Overall score of 100.

Standardized Test Requirements:

  • SAT (Scholastic Assessment Test): Overall score of 550 is required.
  • ACT (American College Testing): Overall score of 22 is required.

California State University, Fresno, is supporting the academic aspirations of international students by offering various scholarships and financial aid opportunities. These scholarships help ease the financial burden of pursuing higher education in the United States. 

International Student Scholarship: Fresno State offers merit-based scholarships specifically for international students. These scholarships are awarded based on academic achievement and may cover a significant portion of tuition costs.

Athletic Scholarships: Fresno State offers athletic scholarships to talented student-athletes. These scholarships are typically awarded to individuals who excel in specific sports and contribute to the university's athletic programs.

External Scholarships: International students can also explore external scholarship opportunities, including those offered by government agencies, private organizations, and foundations in their home countries.

Departmental Scholarships: Some academic departments at Fresno State may offer scholarships to graduate students in specific fields of study. These scholarships often have specific eligibility criteria and application processes.

Fulbright Scholarships: Fresno State participates in the Fulbright Program, which offers scholarships for international students to study, teach, or conduct research in the United States. Applicants can apply for Fulbright scholarships through the Fulbright Commission or U.S. Embassy in their home country.

Cultural and Exchange Program Scholarships: Fresno State may offer scholarships to international students participating in cultural exchange programs or partnership agreements with specific universities and organizations.

Graduates of the Bachelor of Arts (B.A.) in Mass Communication & Journalism program at California State University - Fresno are well-prepared for a range of dynamic and rewarding career paths in the media and communication industry. This program equips students with a solid foundation in media theory, writing, and production, opening doors to various professional opportunities.

Journalist: Graduates can pursue careers as journalists, working for newspapers, magazines, online publications, or news organizations. They may specialize in reporting, writing articles, conducting interviews, and producing investigative pieces that inform and engage the public.

Broadcast Reporter: With training in multimedia production and reporting, graduates can work as broadcast reporters for television or radio stations. They cover news stories, conduct on-air interviews, and produce news segments for a wide audience.

Public Relations Specialist: Graduates can enter the field of public relations, where they manage communication strategies for organizations, companies, or individuals. This role involves crafting press releases, managing media relations, and developing communication campaigns to enhance public image.

Media Producer: For those interested in content creation, a career as a media producer offers opportunities to oversee the production of television shows, documentaries, films, and digital content. Graduates can work on scriptwriting, directing, editing, and managing production schedules.

Social Media Manager: In today’s digital age, social media management is a crucial role. Graduates can work as social media managers, developing and executing social media strategies, creating content, and engaging with audiences across various platforms.

Content Writer: Graduates can work as content writers, creating written material for websites, blogs, advertising, and other media. This role involves researching topics, producing engaging content, and adapting writing styles for different audiences and platforms.

Corporate Communications Specialist: In corporate settings, graduates can serve as communications specialists, managing internal and external communication strategies for businesses. This role includes writing corporate newsletters, handling media inquiries, and coordinating communication efforts.

Media Analyst: Graduates can work as media analysts, analyzing media trends, audience behavior, and the effectiveness of communication strategies. This role involves using data and research to inform media planning and decision-making.

Public Affairs Specialist: Working in public affairs, graduates focus on shaping public opinion and managing communications between organizations and the public. This role includes creating advocacy campaigns, managing crisis communications, and coordinating with stakeholders.

Event Coordinator: For those interested in organizing events, a career as an event coordinator involves planning and executing media-related events, conferences, and public relations functions. Graduates handle logistics, promotion, and coordination to ensure successful events.

Media Researcher: Graduates can work as media researchers, studying media content, audience demographics, and market trends. This role supports media organizations in understanding audience preferences and improving content strategies.

Advertising Executive: In the advertising industry, graduates can work as advertising executives, developing and managing advertising campaigns, working with clients, and creating strategies to promote products and services.

Digital Content Creator: Graduates can explore opportunities as digital content creators, producing video, audio, and written content for digital platforms. This role involves storytelling, multimedia production, and audience engagement.

Media Educator: Some graduates may choose to teach media and communication courses at educational institutions. This role involves developing curriculum, instructing students, and contributing to academic research in the field.


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