M.S. in Viticulture & Enology
The Master of Science (M.S.) in Viticulture & Enology program at California State U...
B.A. in Fashion Merchandising
Fresno, California
INTAKE: Jan & Aug
Program Overview
The Bachelor of Arts in Fashion Merchandising at California State University - Fresno offers a dynamic education tailored for those pursuing careers in the fashion industry. This program combines creative and business-oriented coursework to provide a comprehensive understanding of fashion merchandising, from product development to retail management. It is designed to prepare students for various roles within the fashion sector, equipping them with both theoretical knowledge and practical skills essential for success in a competitive industry.
Curriculum: The curriculum for the B.A. in Fashion Merchandising includes a blend of core courses and specialized electives that cover various aspects of the fashion industry. Key subjects include fashion history, trend analysis, textiles, retail management, and marketing. Students also engage in hands-on learning through practical projects, internships, and workshops. This well-rounded approach ensures that graduates are proficient in both the creative and business elements of fashion merchandising, providing a solid foundation for their careers.
Research Focus: Research in the B.A. in Fashion Merchandising program focuses on current trends and innovations within the fashion industry. Faculty and students explore areas such as consumer behavior, sustainable fashion practices, and market analysis. The program encourages students to participate in research projects that examine fashion industry dynamics, helping to advance knowledge in areas like fashion forecasting, brand management, and product development.
Industry Engagement: Industry engagement is a cornerstone of the B.A. in Fashion Merchandising program. Students benefit from partnerships with fashion retailers, designers, and industry professionals through internships, guest lectures, and networking events. These experiences provide practical insights and hands-on experience, bridging the gap between academic learning and real-world application. Students also have opportunities to work on live projects and participate in fashion shows, gaining valuable industry experience and connections.
Global Perspective: The B.A. in Fashion Merchandising program incorporates a global perspective by exposing students to international fashion trends, markets, and practices. Coursework includes discussions on global fashion industry dynamics and international marketing strategies. Students may also have opportunities to study abroad or participate in global fashion events, providing them with a broader understanding of the fashion industry's global landscape and enhancing their ability to work in diverse environments.
Location
Fresno, California
Score
IELTS 6
Tuition Fee
USD 17400
Undergraduate Entry Requirements
Application Fee: US$70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 45 or higher.
- DET (Duolingo English Test): Overall score of 100.
Standardized Test Requirements:
- SAT (Scholastic Assessment Test): Overall score of 550 is required.
- ACT (American College Testing): Overall score of 22 is required.
California State University, Fresno, is supporting the academic aspirations of international students by offering various scholarships and financial aid opportunities. These scholarships help ease the financial burden of pursuing higher education in the United States.
International Student Scholarship: Fresno State offers merit-based scholarships specifically for international students. These scholarships are awarded based on academic achievement and may cover a significant portion of tuition costs.
Athletic Scholarships: Fresno State offers athletic scholarships to talented student-athletes. These scholarships are typically awarded to individuals who excel in specific sports and contribute to the university's athletic programs.
External Scholarships: International students can also explore external scholarship opportunities, including those offered by government agencies, private organizations, and foundations in their home countries.
Departmental Scholarships: Some academic departments at Fresno State may offer scholarships to graduate students in specific fields of study. These scholarships often have specific eligibility criteria and application processes.
Fulbright Scholarships: Fresno State participates in the Fulbright Program, which offers scholarships for international students to study, teach, or conduct research in the United States. Applicants can apply for Fulbright scholarships through the Fulbright Commission or U.S. Embassy in their home country.
Cultural and Exchange Program Scholarships: Fresno State may offer scholarships to international students participating in cultural exchange programs or partnership agreements with specific universities and organizations.
Graduates with a Bachelor of Arts in Fashion Merchandising from California State University - Fresno are well-prepared to embark on diverse career paths within the fashion industry. The program equips students with a blend of creative, analytical, and business skills, opening doors to various professional opportunities.
Fashion Buyer: Fashion buyers select and purchase merchandise for retail stores or boutiques. They analyze market trends, consumer preferences, and sales data to make informed purchasing decisions and ensure their store's inventory aligns with current fashion trends.
Retail Manager: Retail managers oversee the daily operations of fashion retail stores, including staff management, sales strategies, and customer service. They are responsible for ensuring the store meets sales goals and provides a positive shopping experience for customers.
Visual Merchandiser: Visual merchandisers design and implement store displays to attract customers and enhance the shopping experience. They use their creativity to arrange products in visually appealing ways that highlight current trends and promotions.
Fashion Marketing Specialist: Fashion marketing specialists develop and execute marketing strategies to promote fashion brands and products. They work on advertising campaigns, social media promotions, and public relations efforts to increase brand visibility and drive sales.
Fashion Merchandiser: Fashion merchandisers manage the merchandising process, from product selection and pricing to inventory management and sales analysis. They work to ensure that the right products are available at the right time to meet customer demand.
Product Development Manager: Product development managers oversee the creation of new fashion products, from concept to production. They work closely with designers, manufacturers, and marketers to develop products that align with market trends and consumer needs.
Fashion Consultant: Fashion consultants provide personalized advice to clients on style, wardrobe choices, and fashion trends. They may work independently or with fashion houses to help clients enhance their personal or professional image.
Public Relations Specialist: In the fashion industry, public relations specialists manage the public image of fashion brands and designers. They coordinate media relations, organize events, and handle communication strategies to build and maintain a positive brand reputation.
Fashion Event Coordinator: Fashion event coordinators plan and execute fashion shows, promotional events, and product launches. They handle logistics, coordinate with vendors and designers, and ensure the smooth execution of events that showcase fashion collections.
