B.A. in Communication

Fresno, California

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Arts (B.A.) in Communication at California State University, Fresno, is designed to equip students with a comprehensive understanding of communication theory, practice, and research. This program provides a solid foundation in both the theoretical aspects of communication and practical skills necessary for success in various media and communication fields. Students are prepared for diverse career paths including journalism, public relations, and media production, thanks to the program’s robust curriculum and hands-on learning opportunities.

Curriculum: The curriculum for the B.A. in Communication is meticulously structured to cover essential areas of the field. Students begin with core courses that lay the groundwork in communication theory, media ethics, and research methods. As they advance, they have the opportunity to specialize in areas such as media studies, public relations, or organizational communication. The program includes practical components, such as internships and project-based courses, which are integral in providing real-world experience and honing professional skills.

Research Focus: Research is a critical component of the B.A. in Communication program. Students engage in both qualitative and quantitative research projects, exploring topics such as media influence, communication strategies, and cultural impacts. The program emphasizes the importance of research in understanding communication trends and improving practices across various sectors. Faculty members actively contribute to the field through research, ensuring that students benefit from the latest developments and methodologies.

Industry Engagement: Industry engagement is a cornerstone of the B.A. in Communication at Fresno State. The program fosters strong connections with media professionals, public relations experts, and communication specialists through networking events, guest lectures, and internships. Students have the chance to work with industry partners on real projects, gaining valuable insights and experience that enhance their employability and readiness for the workforce.

Global Perspective: The program integrates a global perspective into its curriculum, preparing students to communicate effectively across different cultural and international contexts. Through coursework and experiential learning opportunities, students explore global communication practices, international media systems, and cross-cultural interactions. This emphasis ensures that graduates are well-equipped to operate in a globalized world and address the challenges of an increasingly interconnected society.

Pollster Education

Location

Fresno, California

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 17400

Undergraduate Entry Requirements

Application Fee: US$70

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 61 or higher.
  • PTE: Overall score of 45 or higher.
  • DET (Duolingo English Test): Overall score of 100.

Standardized Test Requirements:

  • SAT (Scholastic Assessment Test): Overall score of 550 is required.
  • ACT (American College Testing): Overall score of 22 is required.

California State University, Fresno, is supporting the academic aspirations of international students by offering various scholarships and financial aid opportunities. These scholarships help ease the financial burden of pursuing higher education in the United States. 

International Student Scholarship: Fresno State offers merit-based scholarships specifically for international students. These scholarships are awarded based on academic achievement and may cover a significant portion of tuition costs.

Athletic Scholarships: Fresno State offers athletic scholarships to talented student-athletes. These scholarships are typically awarded to individuals who excel in specific sports and contribute to the university's athletic programs.

External Scholarships: International students can also explore external scholarship opportunities, including those offered by government agencies, private organizations, and foundations in their home countries.

Departmental Scholarships: Some academic departments at Fresno State may offer scholarships to graduate students in specific fields of study. These scholarships often have specific eligibility criteria and application processes.

Fulbright Scholarships: Fresno State participates in the Fulbright Program, which offers scholarships for international students to study, teach, or conduct research in the United States. Applicants can apply for Fulbright scholarships through the Fulbright Commission or U.S. Embassy in their home country.

Cultural and Exchange Program Scholarships: Fresno State may offer scholarships to international students participating in cultural exchange programs or partnership agreements with specific universities and organizations.

Graduates with a Bachelor of Arts (B.A.) in Communication from California State University, Fresno, have a diverse range of career opportunities available to them. The program's comprehensive curriculum and practical experiences equip students with the skills and knowledge needed to excel in various fields within the communication industry.

Public Relations Specialist: One of the prominent career paths for graduates is becoming a Public Relations (PR) Specialist. PR Specialists are responsible for managing and shaping the public image of organizations, companies, or individuals. They develop media relations strategies, write press releases, and handle crisis communication, ensuring positive public perception and effective media coverage.

Media and Communication Manager: Graduates can also pursue roles as Media and Communication Managers, overseeing communication strategies and media relations for organizations. They manage internal and external communications, create content strategies, and coordinate media outreach to enhance organizational visibility and reputation.

Marketing Communications Coordinator: In this role, professionals focus on creating and implementing marketing communication plans. They work on advertising campaigns, social media strategies, and promotional materials to engage target audiences and drive brand awareness and sales.

Journalist or Reporter: With strong writing and research skills gained from the program, graduates can embark on careers as Journalists or Reporters. These roles involve researching, writing, and reporting news stories for various media outlets, including newspapers, magazines, television, and online platforms.

Corporate Communications Specialist: Corporate Communications Specialists manage internal and external communications within a company. They handle employee communications, corporate announcements, and stakeholder engagement, ensuring consistent messaging and alignment with organizational goals.

Content Creator or Social Media Manager: Graduates interested in digital media may become Content Creators or Social Media Managers. They create engaging content for websites, blogs, and social media platforms, and manage social media accounts to build online presence and engage with audiences effectively.

Event Planner: Another viable career option is Event Planning, where professionals organize and coordinate events such as conferences, corporate meetings, and social gatherings. They handle logistics, manage vendor relationships, and ensure the successful execution of events.

Human Resources Specialist: Some graduates may find opportunities in Human Resources (HR), focusing on employee relations, recruitment, and organizational development. Their communication skills are valuable in facilitating effective HR practices and maintaining a positive work environment.

Media Production Assistant: For those interested in the technical aspects of media, working as a Media Production Assistant offers hands-on experience in film, television, or digital media production. This role involves supporting production teams, handling equipment, and assisting in various production tasks.

Consultant: Graduates may also choose to work as Communication Consultants, advising organizations on communication strategies, media relations, and crisis management. They leverage their expertise to help clients improve their communication practices and achieve their goals.


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