MBA Business Administration (Human Resources Management)
Intake:- January, April, August & October The MBA Busine...
MA Marketing
Sunderland
INTAKE: November
Program Overview
The MA Marketing program at the University of Sunderland is a 15-month program that focuses on developing students' strategic marketing capabilities and enhancing their understanding of contemporary marketing practices. The program equips students with the necessary skills to analyze consumer behavior, develop effective marketing strategies, and apply digital marketing techniques.
-
Core Modules: The program covers core areas of marketing, including marketing management, consumer behavior, strategic marketing, digital marketing, and marketing research. These modules provide students with a solid foundation in marketing principles, theories, and techniques.
-
Specialization Options: Students have the opportunity to specialize in specific areas of marketing based on their interests and career goals. Specialization options may include digital marketing, brand management, international marketing, or marketing communications. These specializations allow students to develop expertise in their chosen field of marketing.
-
Practical Application: The program emphasizes the practical application of marketing concepts. Students engage in real-world case studies, marketing simulations, and projects that allow them to apply their knowledge and skills to solve marketing challenges and make informed marketing decisions.
-
Industry Engagement: The University of Sunderland has strong connections with industry partners, offering students opportunities to gain practical experience and industry insights through guest lectures, networking events, and internships. These industry engagements enhance students' understanding of real-world marketing practices and provide valuable networking opportunities.
-
Professional Development: The program provides students with opportunities for professional development, including workshops, guest lectures, and career guidance. Students can enhance their marketing skills, improve their employability, and gain insights into the current marketing trends and practices.
-
Research Project: As part of the program, students undertake an individual research project, allowing them to explore a specific marketing topic of interest. This project enhances their research and analytical skills, and provides them with an opportunity to contribute to the marketing knowledge base.
Location
Sunderland
Score
IELTS 6.5
Tuition Fee
£ 16835
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 59 with no individual score below 59 .
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
- Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
- International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
- Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
- Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduates of the MA Marketing program from the University of Sunderland have excellent career prospects in various sectors of the marketing industry.
-
Marketing Manager: Graduates can work as marketing managers, overseeing marketing strategies, managing marketing campaigns, and leading marketing teams within organizations.
-
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, focusing on utilizing digital channels, social media platforms, and data analytics to create effective digital marketing campaigns.
-
Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, enhancing brand image, and ensuring brand consistency across various marketing channels.
-
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, collecting and analyzing data, and providing insights to support marketing decision-making.
-
Advertising Executive: Graduates can work in advertising agencies, developing and executing advertising campaigns, creating compelling marketing messages, and managing client relationships.
-
Sales and Business Development Manager: Graduates can pursue roles in sales and business development, focusing on identifying new business opportunities, building customer relationships, and driving sales growth.
-
Public Relations Specialist: Graduates can work in public relations roles, managing corporate communications, building relationships with media outlets, and maintaining a positive brand image for organizations.
-
Marketing Consultant: Graduates can become marketing consultants, providing strategic marketing advice and guidance to organizations seeking to improve their marketing effectiveness.
