Bachelors of Communication Arts

Undergraduate Entry Requirements

Application Fee: US$50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 61 or higher.
• PTE: Overall score of 46 or higher.
• DET (Duolingo English Test): Overall score of 105.

Standardized Test Requirements:

• SAT (Scholastic Assessment Test): Overall score of 480 is required.
• ACT (American College Testing): Overall score of 19 is required.

These scholarships can significantly ease the financial burden of studying in the United States. 

International Student Scholarships: Troy University offers a range of scholarships specifically designed for international students. These scholarships are typically merit-based and awarded based on academic achievement, leadership skills, and extracurricular involvement.

Global Scholar Program: The Global Scholar Program is a prestigious scholarship program that provides full tuition coverage, as well as a stipend for books and housing. This highly competitive scholarship is awarded to a select number of outstanding international students.

Undergraduate Scholarships: Undergraduate international students can apply for scholarships based on their academic achievements, SAT/ACT scores, and other criteria. These scholarships can significantly reduce tuition costs.

Athletic Scholarships: Talented athletes, both domestic and international, may be eligible for athletic scholarships if they excel in sports that Troy University sponsors. These scholarships can cover a significant portion of tuition and related expenses.

Departmental Scholarships: Some academic departments within the university offer scholarships to international students who are majoring in specific fields, such as business, engineering, or the arts.

Cultural Exchange Scholarships: Troy University participates in cultural exchange programs that provide scholarships for students from partner institutions around the world, fostering international understanding and cooperation.

Phi Theta Kappa Scholarships: Transfer students who are members of Phi Theta Kappa, an international honor society for two-year colleges, may be eligible for scholarships when they transfer to Troy University.

External Scholarships: Troy University encourages international students to explore external scholarship opportunities, such as those offered by government agencies, private organizations, and foundations.

Renewable Scholarships: Many of the scholarships offered to international students are renewable for multiple years, provided students maintain the required academic standards.

Graduates of the B.A. in Communication Arts program at Troy University are well-prepared to embark on diverse career paths across various sectors of the communication industry. The program provides a strong foundation in communication theory and practical skills, allowing graduates to explore numerous roles in media, public relations, advertising, and corporate communications.

Public Relations Specialist: Public relations specialists manage the public image of organizations, businesses, or individuals. They create and distribute press releases, handle media inquiries, and develop communication strategies to enhance their clients' reputation and manage crises effectively.

Marketing Communications Coordinator: Marketing communications coordinators develop and implement marketing strategies and campaigns to promote products, services, or brands. They work on creating content for advertisements, social media, and other marketing materials, aiming to engage target audiences and drive sales.

Media Planner: Media planners design and execute media strategies for advertising campaigns. They analyze market research, select appropriate media channels, and optimize ad placements to reach the intended audience effectively and achieve campaign goals.

Social Media Manager: Social media managers create and manage content for social media platforms, engaging with followers and building brand presence. They develop social media strategies, analyze performance metrics, and stay current with trends to enhance online engagement and brand visibility.

Corporate Communications Manager: Corporate communications managers oversee internal and external communications within an organization. They handle corporate messaging, employee communications, and public relations efforts to ensure consistent and effective communication strategies.

Broadcast Journalist: Broadcast journalists report news and information through television, radio, or online media. They research, write, and present news stories, conduct interviews, and provide coverage of current events, contributing to public knowledge and awareness.

Advertising Account Executive: Advertising account executives manage client relationships and coordinate advertising campaigns. They work with clients to understand their needs, develop campaign strategies, and liaise with creative teams to ensure the successful execution of advertising initiatives.

Content Writer/Editor: Content writers and editors create and refine written content for various media, including websites, blogs, marketing materials, and publications. They ensure that content is engaging, accurate, and aligns with the intended message and audience.

Event Coordinator: Event coordinators plan and execute events such as conferences, corporate functions, and public events. They manage logistics, coordinate with vendors, and ensure that events run smoothly and achieve their objectives.

Media Relations Specialist: Media relations specialists build and maintain relationships with journalists and media outlets. They pitch story ideas, arrange interviews, and manage media coverage to ensure positive representation of their clients or organizations.

Communications Consultant: Communications consultants advise organizations on communication strategies and practices. They assess communication needs, develop strategic plans, and provide recommendations to improve effectiveness and achieve organizational goals.

Film and Video Producer: Film and video producers oversee the production of films, videos, and other visual media. They manage project budgets, coordinate with directors and crew, and ensure that production meets creative and technical standards.