B.S. in Professional Communication and Emerging Media

Menomonie, Wisconsin

 

INTAKE: Jan & Sept

Program Overview

The Bachelor of Science in Professional Communication and Emerging Media at the University of Wisconsin-Stout offers a comprehensive education designed to prepare students for the evolving landscape of communication and media. This program focuses on equipping students with the skills needed to excel in professional communication roles, utilizing emerging media technologies to enhance message delivery and engagement. Students learn to craft effective communications strategies, produce content across various media platforms, and analyze the impact of digital media on audiences.

Curriculum: The curriculum for the B.S. in Professional Communication and Emerging Media is structured to provide students with a robust foundation in both traditional and digital communication. Core courses cover areas such as Media Writing, Public Relations, Digital Storytelling, and Social Media Management. Students also engage in coursework related to Communication Theory, Media Production, and Visual Communication. The program emphasizes hands-on experience through projects and internships, allowing students to apply their learning in real-world settings and build a portfolio of work.

Research Focus: Research within the Professional Communication and Emerging Media program at UW-Stout explores the intersection of communication, technology, and media. Key research areas include the effects of emerging media on public opinion, the development of digital communication strategies, and the role of social media in organizational communication. Students and faculty engage in projects that investigate trends and innovations in media, contributing to a deeper understanding of how emerging technologies influence communication practices and audience interaction.

Industry Engagement: Industry engagement is a crucial component of the B.S. in Professional Communication and Emerging Media program. Students benefit from internships, collaborative projects with industry partners, and networking opportunities with communication professionals. The program's strong connections with the media and communication industry provide students with practical experience and insights into current industry practices. Guest lectures, workshops, and industry events further enhance students' understanding of the field and help them establish valuable professional relationships.

Global Perspective: The program incorporates a global perspective by preparing students to navigate the international landscape of communication and media. Coursework includes studies on global communication practices, international media trends, and cross-cultural communication. Students may also have opportunities to participate in study abroad programs and global projects, gaining insights into how communication strategies and media technologies are applied and adapted in different cultural contexts. This global outlook ensures that graduates are well-prepared to work in a diverse and interconnected world.

Pollster Education

Location

Menomonie, Wisconsin

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 18477

Undergraduate Entry Requirements

Application Fee: US$50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 70 or higher.
  • PTE: Overall score of 48 or higher.
  • DET (Duolingo English Test): Overall score of 105.

The University of Wisconsin-Stout is fostering a diverse and inclusive academic community. To support international students in pursuing their education, the university offers various scholarships aimed at recognizing academic excellence, leadership, and contributions to the campus community.  

International Merit Scholarships: These scholarships are designed to recognize and reward outstanding academic achievement. International students with strong academic records and a commitment to excellence may qualify for the International Merit Scholarships, which are merit-based and can significantly contribute to tuition costs.

Global Engagement Scholarship: The Global Engagement Scholarship is aimed at international students who have demonstrated a fostering global awareness and cultural understanding. This scholarship recognizes contributions to campus diversity, involvement in international events, and active participation in global initiatives.

Transfer Student Scholarships: International students transferring to UW-Stout from another institution may be eligible for Transfer Student Scholarships. These scholarships are designed to facilitate a smooth transition for transfer students and recognize their prior academic achievements.

Departmental Scholarships: Various academic departments at UW-Stout offer departmental scholarships for international students. These scholarships are often tied to specific majors or fields of study, rewarding students who have demonstrated excellence and dedication within their chosen academic disciplines.

Cultural Diversity Scholarship: The Cultural Diversity Scholarship is dedicated to supporting international students who have actively contributed to promoting diversity and inclusion on campus. Recipients of this scholarship have made a positive impact on the university community through their cultural awareness initiatives.

Athletic Scholarships: International student-athletes who excel in sports may be eligible for Athletic Scholarships. These scholarships recognize both athletic prowess and academic achievement, providing support for student-athletes to balance their sports commitments with academic success.

Community Service Scholarships: UW-Stout values community engagement, and the university offers scholarships for international students who have demonstrated a community service and volunteerism. These scholarships acknowledge contributions to the broader community beyond the campus.

Graduates with a Bachelor of Science in Professional Communication and Emerging Media from the University of Wisconsin-Stout are well-prepared to enter a dynamic and evolving job market. The program’s focus on contemporary communication skills and emerging media technologies opens up a diverse range of career opportunities. 

Public Relations Specialist: Public relations specialists manage the public image of organizations and individuals. They craft press releases, coordinate media relations, and develop communication strategies to enhance their clients’ reputations. This role involves working closely with media outlets, preparing for crisis communication, and executing strategic campaigns to maintain positive public perception.

Social Media Manager: Social media managers oversee a company’s or individual’s social media presence. They create and manage content across various platforms, analyze engagement metrics, and develop strategies to increase followers and brand awareness. This role requires creativity, analytical skills, and an understanding of social media trends and algorithms.

Content Creator: Content creators produce engaging and informative content for digital platforms, including blogs, videos, podcasts, and social media. They are responsible for generating original ideas, creating multimedia content, and optimizing content for search engines (SEO). Content creators often work for media companies, marketing agencies, or as freelancers.

Media Specialist: Media specialists work in various media environments, such as television, radio, and digital media. They handle tasks related to media production, including scriptwriting, editing, and broadcasting. This role involves ensuring that media content meets quality standards and aligns with organizational goals.

Corporate Communications Manager: Corporate communications managers oversee internal and external communications for a company. They develop and implement communication strategies, manage corporate messaging, and coordinate with various departments to ensure consistent and effective communication across the organization.

Marketing Communications Specialist: Marketing communications specialists create and execute marketing campaigns to promote products or services. They develop marketing materials, manage advertising efforts, and work on market research to understand consumer behavior. This role combines elements of marketing strategy with effective communication techniques.

Digital Media Analyst: Digital media analysts analyze data related to digital media campaigns and online engagement. They track performance metrics, interpret analytics, and provide insights to optimize digital marketing efforts. This role involves working with data visualization tools and understanding digital marketing trends.

Event Coordinator: Event coordinators plan and execute events, including conferences, workshops, and promotional events. They handle logistics, coordinate with vendors, and manage event marketing to ensure successful and impactful events. This role requires strong organizational skills and attention to detail.

Communication Consultant: Communication consultants provide expert advice on communication strategies and practices to organizations. They assess communication needs, develop tailored strategies, and offer recommendations to improve internal and external communication. This role often involves working on a project basis with various clients.

Creative Director: Creative directors oversee the creative process for media and marketing projects. They manage teams of designers, writers, and other creatives to ensure that projects align with the brand’s vision and objectives. This role involves leading brainstorming sessions, providing feedback, and ensuring high-quality creative output.

Instructional Designer: Instructional designers develop educational materials and training programs for various audiences. They use principles of instructional design to create effective learning experiences, including e-learning modules, training manuals, and interactive content. This role is crucial for organizations that focus on employee development and education.


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