M.S. in Applied Psychology
The Master of Science (M.S.) in Applied Psychology at the University of Wisconsin-Stout...
B.S. in Marketing and Business Education
Menomonie, Wisconsin
INTAKE: Jan & Sept
Program Overview
The Bachelor of Science in Marketing and Business Education at the University of Wisconsin-Stout is designed to prepare students for dynamic careers in both marketing and business education fields. This interdisciplinary program combines core business principles with specialized marketing strategies and educational techniques. Students gain a deep understanding of market analysis, consumer behavior, and strategic planning, while also acquiring skills to effectively teach business-related subjects at the secondary and post-secondary levels. The program emphasizes practical experience and a strong foundation in both marketing theory and educational practices.
Curriculum: The curriculum for the B.S. in Marketing and Business Education integrates coursework from both business and education disciplines. Students begin with a solid base in business fundamentals, including courses in Marketing Principles, Consumer Behavior, and Strategic Management. Complementing this, the program includes educational courses such as Curriculum Development, Instructional Strategies, and Classroom Management. The curriculum also offers hands-on learning opportunities through projects, case studies, and internships, enabling students to apply their knowledge in real-world settings. Elective courses allow students to tailor their studies to specific interests within marketing and education.
Research Focus: Research in the Marketing and Business Education program at UW-Stout encompasses various aspects of marketing strategies and educational methodologies. Faculty and students engage in research projects that explore emerging trends in digital marketing, consumer behavior analytics, and innovative teaching practices in business education. The program supports student involvement in research activities, encouraging them to contribute to scholarly work and present their findings at academic conferences. This focus on research helps students stay current with industry developments and educational best practices.
Industry Engagement: Industry engagement is a key component of the B.S. in Marketing and Business Education program. The university maintains strong connections with local and national businesses, providing students with valuable opportunities for internships, co-op placements, and networking events. These interactions with industry professionals help students gain practical experience, understand market trends, and build relationships that can enhance their career prospects. Additionally, guest lectures and industry partnerships enrich the learning experience by offering insights from experts in the field.
Global Perspective: The program incorporates a global perspective by preparing students to understand and navigate the complexities of international markets and diverse educational environments. Coursework includes global marketing strategies and cross-cultural communication, equipping students to address the challenges of a globalized economy. Study abroad opportunities and international projects allow students to gain firsthand experience of global business practices and educational systems, fostering a broader understanding of global market dynamics and educational methodologies.
Location
Menomonie, Wisconsin
Score
IELTS 6
Tuition Fee
USD 18477
Undergraduate Entry Requirements
Application Fee: US$50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Overall score of 105.
The University of Wisconsin-Stout is fostering a diverse and inclusive academic community. To support international students in pursuing their education, the university offers various scholarships aimed at recognizing academic excellence, leadership, and contributions to the campus community.
International Merit Scholarships: These scholarships are designed to recognize and reward outstanding academic achievement. International students with strong academic records and a commitment to excellence may qualify for the International Merit Scholarships, which are merit-based and can significantly contribute to tuition costs.
Global Engagement Scholarship: The Global Engagement Scholarship is aimed at international students who have demonstrated a fostering global awareness and cultural understanding. This scholarship recognizes contributions to campus diversity, involvement in international events, and active participation in global initiatives.
Transfer Student Scholarships: International students transferring to UW-Stout from another institution may be eligible for Transfer Student Scholarships. These scholarships are designed to facilitate a smooth transition for transfer students and recognize their prior academic achievements.
Departmental Scholarships: Various academic departments at UW-Stout offer departmental scholarships for international students. These scholarships are often tied to specific majors or fields of study, rewarding students who have demonstrated excellence and dedication within their chosen academic disciplines.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship is dedicated to supporting international students who have actively contributed to promoting diversity and inclusion on campus. Recipients of this scholarship have made a positive impact on the university community through their cultural awareness initiatives.
Athletic Scholarships: International student-athletes who excel in sports may be eligible for Athletic Scholarships. These scholarships recognize both athletic prowess and academic achievement, providing support for student-athletes to balance their sports commitments with academic success.
Community Service Scholarships: UW-Stout values community engagement, and the university offers scholarships for international students who have demonstrated a community service and volunteerism. These scholarships acknowledge contributions to the broader community beyond the campus.
Graduates with a Bachelor of Science in Marketing and Business Education from the University of Wisconsin-Stout have a wide array of career opportunities across both marketing and educational sectors.
Marketing Manager: Marketing managers oversee and develop marketing strategies to promote products or services. They are responsible for market research, campaign planning, and execution, and they analyze data to measure the effectiveness of marketing efforts. This role involves coordinating with various teams and stakeholders to drive brand growth and customer engagement.
Business Educator: As business educators, graduates can teach business-related subjects at high schools, community colleges, or universities. They design curriculum, deliver lectures, and engage students in practical business exercises. This role requires a strong understanding of business principles and effective teaching methodologies to prepare students for careers in business.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive landscapes. They use statistical techniques to interpret data and provide actionable insights that help businesses make informed decisions regarding product development, marketing strategies, and market positioning.
Sales Manager: Sales managers lead sales teams, set sales targets, and develop strategies to drive revenue growth. They are involved in training and motivating sales staff, analyzing sales performance, and managing relationships with key clients. This role combines strategic planning with direct customer interaction.
Business Development Manager: Business development managers focus on identifying and pursuing new business opportunities and partnerships. They work on expanding market presence, negotiating contracts, and fostering relationships with potential clients and partners. This role requires a combination of strategic thinking and strong interpersonal skills.
Digital Marketing Specialist: Digital marketing specialists manage online marketing campaigns across various platforms, including social media, email, and search engines. They create and optimize content, track campaign performance, and use analytics tools to improve online presence and drive engagement.
Entrepreneur: With a solid foundation in both marketing and business education, graduates are well-prepared to start their own businesses. They can leverage their knowledge to create and grow ventures in various industries, utilizing skills in marketing strategy, business management, and education to succeed as entrepreneurs.
Corporate Trainer: Corporate trainers develop and deliver training programs for employees within organizations. They focus on improving skills, enhancing performance, and supporting professional development. This role involves creating training materials, conducting workshops, and evaluating the effectiveness of training programs.
Advertising Account Manager: Advertising account managers act as liaisons between clients and advertising agencies. They manage client accounts, coordinate advertising campaigns, and ensure that client needs and expectations are met. This role requires strong organizational skills and an understanding of advertising strategies.
Educational Consultant: Educational consultants provide advice and support to educational institutions, businesses, and individuals. They offer expertise on curriculum development, educational technology, and instructional strategies. This role involves assessing needs, recommending solutions, and implementing educational improvements.
Public Relations Specialist: Public relations specialists manage the public image of organizations or individuals. They craft press releases, handle media inquiries, and develop strategies to build and maintain a positive public image. This role requires excellent communication skills and a strong understanding of media relations.
Business Analyst: Business analysts evaluate business processes and identify opportunities for improvement. They work with stakeholders to gather requirements, analyze data, and recommend solutions that enhance efficiency and effectiveness within organizations.
