M.S. in Applied Psychology
The Master of Science (M.S.) in Applied Psychology at the University of Wisconsin-Stout...
B.S. in Digital Marketing Technology
Menomonie, Wisconsin
INTAKE: Jan & Sept
Program Overview
The Bachelor of Science (B.S.) in Digital Marketing Technology at the University of Wisconsin-Stout is designed to equip students with a comprehensive understanding of digital marketing strategies and technologies. This program prepares students to excel in the rapidly evolving digital landscape by combining core marketing principles with cutting-edge technology and data analytics. Students learn how to create and implement effective digital marketing campaigns, manage social media, and analyze digital data to drive business success.
Curriculum: The curriculum for the B.S. in Digital Marketing Technology blends theoretical knowledge with practical application. Core courses cover topics such as digital marketing strategies, data analytics, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content creation. The program also includes courses in marketing principles, consumer behavior, and digital media design. Hands-on projects and internships are integral components, allowing students to apply their learning in real-world scenarios and develop a robust portfolio of work.
Research Focus: The program emphasizes research in digital marketing trends and technologies, encouraging students to engage in projects that explore new digital tools and strategies. Research opportunities include studying the impact of emerging technologies on marketing, analyzing consumer behavior in digital environments, and evaluating the effectiveness of various digital marketing techniques. Faculty members support student research with their expertise in digital marketing and data analytics, fostering an environment of innovation and discovery.
Industry Engagement: Industry engagement is a key aspect of the B.S. in Digital Marketing Technology program. Students benefit from partnerships with local businesses, digital marketing agencies, and industry professionals. Through internships, guest lectures, and collaborative projects, students gain valuable insights into current industry practices and trends. These experiences enhance their practical skills and build professional networks, preparing them for successful careers in digital marketing.
Global Perspective: The program incorporates a global perspective by addressing international digital marketing strategies and practices. Students explore how cultural differences affect digital marketing approaches, examine global trends in technology and consumer behavior, and study international case studies. This global outlook prepares students to work in diverse environments and manage digital marketing efforts for global audiences.
Location
Menomonie, Wisconsin
Score
IELTS 6
Tuition Fee
USD 18477
Undergraduate Entry Requirements
Application Fee: US$50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Overall score of 105.
The University of Wisconsin-Stout is fostering a diverse and inclusive academic community. To support international students in pursuing their education, the university offers various scholarships aimed at recognizing academic excellence, leadership, and contributions to the campus community.
International Merit Scholarships: These scholarships are designed to recognize and reward outstanding academic achievement. International students with strong academic records and a commitment to excellence may qualify for the International Merit Scholarships, which are merit-based and can significantly contribute to tuition costs.
Global Engagement Scholarship: The Global Engagement Scholarship is aimed at international students who have demonstrated a fostering global awareness and cultural understanding. This scholarship recognizes contributions to campus diversity, involvement in international events, and active participation in global initiatives.
Transfer Student Scholarships: International students transferring to UW-Stout from another institution may be eligible for Transfer Student Scholarships. These scholarships are designed to facilitate a smooth transition for transfer students and recognize their prior academic achievements.
Departmental Scholarships: Various academic departments at UW-Stout offer departmental scholarships for international students. These scholarships are often tied to specific majors or fields of study, rewarding students who have demonstrated excellence and dedication within their chosen academic disciplines.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship is dedicated to supporting international students who have actively contributed to promoting diversity and inclusion on campus. Recipients of this scholarship have made a positive impact on the university community through their cultural awareness initiatives.
Athletic Scholarships: International student-athletes who excel in sports may be eligible for Athletic Scholarships. These scholarships recognize both athletic prowess and academic achievement, providing support for student-athletes to balance their sports commitments with academic success.
Community Service Scholarships: UW-Stout values community engagement, and the university offers scholarships for international students who have demonstrated a community service and volunteerism. These scholarships acknowledge contributions to the broader community beyond the campus.
Graduates of the B.S. in Digital Marketing Technology program at the University of Wisconsin-Stout have a wide range of career opportunities in the dynamic and rapidly evolving field of digital marketing. The program's emphasis on both theoretical knowledge and practical skills ensures that students are well-prepared for various roles.
Digital Marketing Specialist: Digital marketing specialists develop, implement, and manage marketing campaigns that promote a company's products or services online. They use various digital channels, including social media, email, and search engines, to drive traffic and increase brand awareness.
Social Media Manager: Social media managers create and oversee a company's social media strategy. They handle content creation, engagement, and analytics for platforms like Facebook, Instagram, LinkedIn, and Twitter, aiming to build a strong online presence and foster community engagement.
SEO Specialist: SEO specialists focus on improving a website's search engine rankings to increase organic traffic. They use techniques such as keyword research, on-page optimization, and link building to enhance a site's visibility and search engine performance.
Content Marketing Manager: Content marketing managers plan and execute content strategies to attract and engage target audiences. They create compelling content, such as blog posts, articles, videos, and infographics, to drive traffic and build brand loyalty.
PPC Specialist: Pay-per-click (PPC) specialists manage online advertising campaigns, such as Google Ads and social media ads. They optimize ad spend, analyze campaign performance, and adjust strategies to maximize return on investment (ROI) and drive conversions.
Email Marketing Manager: Email marketing managers design and execute email campaigns to nurture leads, retain customers, and drive sales. They develop email content, segment lists, and analyze campaign results to improve engagement and effectiveness.
Digital Analytics Specialist: Digital analytics specialists analyze data from digital marketing campaigns to measure performance and inform decision-making. They use tools like Google Analytics to track key metrics, identify trends, and provide insights for optimizing marketing strategies.
E-commerce Manager: E-commerce managers oversee online sales platforms and strategies. They manage product listings, optimize user experience, and develop marketing campaigns to drive sales and enhance online shopping experiences.
Marketing Automation Specialist: Marketing automation specialists implement and manage automation tools to streamline marketing processes. They set up automated email workflows, lead nurturing campaigns, and customer segmentation strategies to improve efficiency and effectiveness.
Brand Manager: Brand managers are responsible for maintaining and enhancing a company's brand image. They develop brand strategies, oversee marketing campaigns, and ensure consistent messaging across all digital channels.
Digital Media Planner: Digital media planners create and execute media strategies for digital advertising. They analyze target audiences, select appropriate digital channels, and allocate budgets to optimize ad placement and reach.
Market Research Analyst: Market research analysts study market conditions to identify potential sales opportunities and trends. They gather and analyze data on consumer behavior, market trends, and competitive landscape to support strategic marketing decisions.
Freelance Digital Marketer: Freelance digital marketers offer their expertise to various clients on a project basis. They may provide services such as digital strategy development, campaign management, and content creation for multiple businesses.
