M.A. in Anthropology
California State University, Northridge (CSUN) offers a dynamic and comprehensive Maste...
B.S. in Business Administration - Marketing
Los Angeles, California
INTAKE: Jan & Aug
Program Overview
The B.S. in Business Administration with a concentration in Marketing at California State University, Northridge (CSUN) is designed to provide students with a comprehensive understanding of marketing principles and practices. This program equips students with the skills needed to develop and implement effective marketing strategies, analyze market trends, and drive business growth. It blends theoretical knowledge with practical application, preparing graduates for successful careers in various marketing roles.
Curriculum: The curriculum for the B.S. in Business Administration - Marketing at CSUN includes a mix of core business courses and specialized marketing classes. Students begin with foundational courses in business administration, such as accounting, finance, and management. The marketing concentration includes courses on consumer behavior, marketing research, digital marketing, brand management, and international marketing. The program also emphasizes data analysis, strategic planning, and creative problem-solving. Through hands-on projects and case studies, students apply their learning to real-world marketing scenarios.
Research Focus: Research in the B.S. in Business Administration - Marketing program at CSUN focuses on various aspects of marketing theory and practice. Students and faculty engage in research related to consumer behavior, digital marketing trends, brand management strategies, and market segmentation. Research projects often explore emerging marketing technologies, the impact of social media on consumer behavior, and innovative advertising techniques. This research component enhances students' analytical skills and keeps them informed about current developments in the marketing field.
Industry Engagement: CSUN’s B.S. in Business Administration - Marketing program emphasizes strong industry engagement. Students have the opportunity to participate in internships, co-op programs, and industry-sponsored projects. These experiences allow students to gain practical insights, apply classroom knowledge in professional settings, and build valuable connections with industry professionals. Guest lectures, networking events, and workshops featuring marketing experts further enrich students' learning experiences and provide exposure to current industry practices and trends.
Global Perspective: The B.S. in Business Administration - Marketing program at CSUN incorporates a global perspective by addressing international marketing practices and global business strategies. Students explore global market dynamics, cross-cultural consumer behavior, and international marketing regulations. The program offers opportunities for study abroad experiences and global marketing projects, helping students understand and navigate the complexities of global markets. This global focus prepares students to work effectively in diverse and international business environments.
Location
Los Angeles, California
Score
IELTS 6
Tuition Fee
USD 17538
Undergraduate Entry Requirements
Application Fee: US$70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Overall score of 95.
California State University, Northridge (CSUN), is supporting international students in their pursuit of higher education. The university offers a range of scholarships and financial aid options to help alleviate the financial burden of studying in the United States.
International Achievement Scholarship: CSUN's International Achievement Scholarship is designed to recognize and reward outstanding academic achievement. Eligibility is based on academic excellence, and recipients can receive up to $5,000 per academic year.
The Dream US Scholarship: This scholarship is specifically aimed at undocumented students, including those with DACA (Deferred Action for Childhood Arrivals) status. It provides financial support to help cover tuition and other educational expenses.
Intensive English Program (IEP) Scholarships: CSUN offers scholarships to international students who enroll in the Intensive English Program (IEP). These scholarships are awarded based on merit and help students improve their English language skills.
Privately Funded Scholarships: CSUN administers several privately funded scholarships that are available to international students. These scholarships may have specific eligibility criteria related to academic major, community involvement, or other factors.
Study Abroad Scholarships: CSUN encourages international students to participate in study abroad programs. The university offers scholarships to help offset the costs associated with studying abroad, including program fees and travel expenses.
External Scholarships: CSUN also assists international students in identifying external scholarship opportunities. These scholarships may be offered by government agencies, foundations, and international organizations.
Athletics Scholarships: CSUN has a competitive NCAA Division I athletics program. Talented international student-athletes may be eligible for athletics scholarships based on their sports achievements.
Cultural Scholarships: Some cultural organizations and clubs on campus may offer scholarships to international students who are actively engaged in promoting and celebrating their cultures.
Graduates of the B.S. in Business Administration - Marketing program at California State University, Northridge (CSUN) have a wide range of career opportunities available to them in the marketing field. The program equips students with the skills and knowledge necessary to succeed in various roles across diverse industries.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, manage budgets, analyze market trends, and work with creative teams to create effective promotional materials.
Brand Manager: Brand managers focus on building and maintaining the image and reputation of a brand. They develop brand strategies, manage brand positioning, conduct market research, and coordinate with advertising and public relations teams to ensure brand consistency.
Digital Marketing Specialist: Digital marketing specialists concentrate on online marketing strategies, including search engine optimization (SEO), content marketing, social media marketing, and email campaigns. They use digital tools and analytics to drive online engagement and increase brand visibility.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive conditions. They provide insights and recommendations based on their research to help businesses make informed marketing and strategic decisions.
Advertising Account Executive: Advertising account executives work as liaisons between advertising agencies and their clients. They manage client accounts, develop advertising strategies, oversee campaign execution, and ensure that client objectives are met.
Sales Manager: Sales managers oversee sales teams and strategies to drive revenue growth. They develop sales plans, set targets, manage client relationships, and analyze sales performance to optimize sales efforts and achieve business goals.
Public Relations Specialist: Public relations specialists manage the public image of a company or organization. They craft press releases, handle media inquiries, and develop communication strategies to build and maintain a positive public perception.
Content Marketing Manager: Content marketing managers create and manage content strategies to attract and engage target audiences. They oversee content creation, distribution, and performance analysis, ensuring that content aligns with marketing objectives and brand messaging.
Product Manager: Product managers are responsible for the development and marketing of products throughout their lifecycle. They work on product strategy, market analysis, and coordinate with development, sales, and marketing teams to ensure product success.
Event Coordinator: Event coordinators plan and execute marketing events such as trade shows, product launches, and promotional activities. They manage event logistics, coordinate with vendors, and ensure that events align with marketing and brand objectives.
