M.S. in Artificial Intelligence
Florida Atlantic University's Master of Science (M.S.) in Artificial Intelligence p...
B.S. in Marketing
Boca Raton, Florida
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at Florida Atlantic University (FAU) is a dynamic and comprehensive program designed to equip students with the essential skills and knowledge needed to thrive in the marketing industry. This program blends theoretical concepts with practical applications to prepare students for various roles in marketing and business. It emphasizes strategic thinking, data-driven decision-making, and creative problem-solving, ensuring graduates are well-prepared to tackle the challenges of a rapidly evolving marketplace.
AACSB-Accredited: FAU’s B.S. in Marketing benefits from the university’s AACSB accreditation, a prestigious designation granted by the Association to Advance Collegiate Schools of Business. This accreditation is a mark of excellence and signifies that the program meets high standards of quality in business education. It ensures that students receive a rigorous education that is recognized and respected by employers and institutions worldwide. The AACSB accreditation reflects FAU’s commitment to maintaining exceptional standards in teaching, research, and academic resources.
Curriculum: The curriculum for the B.S. in Marketing at FAU is designed to provide a comprehensive understanding of marketing principles and practices. Core courses include Marketing Principles, Consumer Behavior, Marketing Research, and Digital Marketing. Students also engage in advanced topics such as Strategic Marketing, Sales Management, and International Marketing. The program emphasizes hands-on learning through case studies, group projects, and real-world applications, allowing students to apply theoretical knowledge to practical situations. This well-rounded curriculum prepares students for a variety of roles within the marketing industry.
Research Focus: The B.S. in Marketing program at FAU incorporates a strong research component, focusing on current trends and challenges in the marketing field. Faculty members conduct research on diverse topics such as consumer behavior, digital marketing strategies, and market analytics. Students have opportunities to participate in research projects, contributing to studies that explore emerging marketing trends and innovative practices. This focus on research enhances students' understanding of the industry and helps them stay abreast of new developments and technologies.
Industry Engagement: FAU’s B.S. in Marketing program emphasizes industry engagement through internships, networking events, and partnerships with local and national businesses. Students gain practical experience by working on real-world marketing projects and participating in industry-sponsored events. These experiences provide valuable insights into current marketing practices and help students build a professional network. Industry engagement opportunities enhance students’ readiness for the workforce and improve their career prospects.
Global Perspective: The program integrates a global perspective to prepare students for the international marketing landscape. Courses cover global marketing strategies, cross-cultural consumer behavior, and international market entry. Students have the chance to engage in study abroad programs, global marketing projects, and learn about international business practices. This global outlook ensures that graduates are well-equipped to navigate and succeed in a diverse and interconnected global market.
Location
Boca Raton, Florida
Score
IELTS 6.5
Tuition Fee
USD 17324
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 55 or higher.
- DET (Duolingo English Test): Overall score of 110.
Standardized Test Requirements:
- SAT (Scholastic Assessment Test): Overall score of 1220 is required.
- ACT (American College Testing): Overall score of 26 is required.
To support this mission, the university offers a range of scholarships and financial aid opportunities tailored to the needs of international students.
International Freshman Scholarships: FAU offers merit-based scholarships for outstanding international freshman applicants. These scholarships are awarded based on academic achievements and standardized test scores. Awards can significantly reduce the cost of tuition.
International Transfer Scholarships: International students transferring to FAU from other institutions can apply for transfer scholarships. These awards recognize academic accomplishments at the previous institution and can help offset the cost of tuition at FAU.
Diversity Scholarships: FAU values diversity and inclusion. The Diversity Scholarship is available to students who have demonstrated a commitment to promoting diversity and inclusion in their academic and extracurricular activities.
Departmental Scholarships: Many academic departments at FAU offer scholarships specific to their disciplines. International students are encouraged to explore opportunities within their respective fields of study.
Global Student Success Program Scholarships: FAU partners with the Global Student Success Program (GSSP) to offer conditional admission and scholarship opportunities to international students who need additional English language preparation before starting their degree programs.
Private Scholarships: FAU assists international students in identifying external scholarship opportunities. This includes scholarships from foundations, organizations, and government programs in the students' home countries.
FAFSA for Eligible Non-Citizens: Some international students may be eligible to submit the Free Application for Federal Student Aid (FAFSA) as eligible non-citizens. This can potentially provide access to federal grants and loans.
Cultural and Exchange Scholarships: FAU participates in cultural exchange programs that offer scholarships to international students. These programs promote cultural understanding and academic exchange.
Graduates of the Bachelor of Science (B.S.) in Marketing program from Florida Atlantic University (FAU) are well-prepared to enter a diverse range of career paths within the marketing and business sectors. The program equips students with a robust set of skills in marketing strategies, data analysis, and consumer behavior, enabling them to pursue various roles in the industry.
Marketing Coordinator: Marketing coordinators manage and support marketing activities and campaigns. They handle tasks such as scheduling, budgeting, and coordinating between different teams to ensure the successful execution of marketing strategies.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market conditions, and competitive landscapes. They provide insights that help businesses make informed decisions about product development, pricing, and market strategies.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing channels, including social media, search engines, and email marketing. They develop and manage digital campaigns, track performance metrics, and optimize strategies to enhance online presence and engagement.
Brand Manager: Brand managers are responsible for maintaining and growing a brand’s image and identity. They develop brand strategies, oversee advertising campaigns, and ensure consistent messaging across all marketing channels.
Sales Manager: Sales managers lead sales teams, set sales goals, and develop strategies to achieve revenue targets. They analyze sales data, train and motivate staff, and work closely with marketing teams to align sales efforts with marketing initiatives.
Public Relations Specialist: Public relations specialists manage the public image of an organization. They create press releases, handle media relations, and develop communication strategies to enhance the organization’s reputation and maintain positive relationships with the public.
Content Marketing Specialist: Content marketing specialists create and manage content strategies to attract and engage target audiences. They produce content such as blog posts, articles, and videos, and use content marketing to drive brand awareness and customer engagement.
Product Manager: Product managers oversee the development and marketing of products. They coordinate with various departments to ensure products meet market demands, develop product strategies, and manage product life cycles.
Advertising Executive: Advertising executives design and implement advertising campaigns to promote products or services. They work with clients and creative teams to develop compelling ad content, select media channels, and measure campaign effectiveness.
Social Media Manager: Social media managers handle a company’s social media presence. They create and manage social media content, engage with followers, and analyze social media metrics to drive engagement and brand loyalty.
Event Planner: Event planners organize and manage events such as trade shows, conferences, and promotional events. They handle logistics, coordinate with vendors, and execute marketing strategies to ensure successful and impactful events.
E-commerce Manager: E-commerce managers oversee online retail operations. They manage website content, analyze sales data, and develop strategies to enhance the online shopping experience and drive sales growth.
