M.S. in Artificial Intelligence
Florida Atlantic University's Master of Science (M.S.) in Artificial Intelligence p...
B.B.A. in Marketing
Boca Raton, Florida
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business Administration (B.B.A.) in Marketing at Florida Atlantic University (FAU) offers a comprehensive education designed to prepare students for successful careers in the dynamic field of marketing. This program integrates core business principles with specialized marketing strategies, focusing on consumer behavior, market research, and digital marketing. The curriculum emphasizes practical skills and theoretical knowledge, equipping students to understand market trends, develop effective marketing campaigns, and contribute to strategic business decisions.
AACSB-Accredited: FAU’s B.B.A. in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This accreditation signifies that the program meets rigorous standards of excellence in business education. AACSB accreditation is a mark of quality, ensuring that students receive a high-caliber education that is recognized and valued by employers globally. This accreditation also highlights FAU’s commitment to continuous improvement and adherence to best practices in business education.
Curriculum: The curriculum for the B.B.A. in Marketing at FAU provides a well-rounded education in marketing principles, strategies, and techniques. Core courses include Principles of Marketing, Consumer Behavior, Marketing Research, and Digital Marketing. Students also engage in courses covering topics such as Strategic Marketing Management, Sales Management, and International Marketing. The program combines theoretical knowledge with practical applications through case studies, group projects, and hands-on experiences, preparing students for various roles in the marketing field.
Research Focus: FAU’s B.B.A. in Marketing program emphasizes research in contemporary marketing issues and trends. Faculty members conduct research in areas such as consumer behavior, digital marketing strategies, and brand management. Students have opportunities to participate in research projects and contribute to studies on emerging marketing trends and technologies. This focus on research helps students stay current with industry developments and enhances their ability to apply cutting-edge marketing practices in their careers.
Industry Engagement: The B.B.A. in Marketing program at FAU fosters strong industry engagement through internships, networking events, and collaborations with local and national businesses. Students gain practical experience by working on real-world marketing projects and participating in industry-sponsored events. The program’s connections with industry professionals provide valuable insights into current marketing practices and trends, helping students build a professional network and enhance their career prospects.
Global Perspective: The program incorporates a global perspective to prepare students for the international marketing landscape. Courses and projects address global marketing strategies, cross-cultural consumer behavior, and international market entry strategies. Students have the opportunity to study abroad, engage in global marketing projects, and learn about international business practices. This global outlook ensures that graduates are equipped to handle marketing challenges in a diverse and interconnected world.
Location
Boca Raton, Florida
Score
IELTS 6.5
Tuition Fee
USD 17324
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 55 or higher.
- DET (Duolingo English Test): Overall score of 110.
Standardized Test Requirements:
- SAT (Scholastic Assessment Test): Overall score of 1220 is required.
- ACT (American College Testing): Overall score of 26 is required.
To support this mission, the university offers a range of scholarships and financial aid opportunities tailored to the needs of international students.
International Freshman Scholarships: FAU offers merit-based scholarships for outstanding international freshman applicants. These scholarships are awarded based on academic achievements and standardized test scores. Awards can significantly reduce the cost of tuition.
International Transfer Scholarships: International students transferring to FAU from other institutions can apply for transfer scholarships. These awards recognize academic accomplishments at the previous institution and can help offset the cost of tuition at FAU.
Diversity Scholarships: FAU values diversity and inclusion. The Diversity Scholarship is available to students who have demonstrated a commitment to promoting diversity and inclusion in their academic and extracurricular activities.
Departmental Scholarships: Many academic departments at FAU offer scholarships specific to their disciplines. International students are encouraged to explore opportunities within their respective fields of study.
Global Student Success Program Scholarships: FAU partners with the Global Student Success Program (GSSP) to offer conditional admission and scholarship opportunities to international students who need additional English language preparation before starting their degree programs.
Private Scholarships: FAU assists international students in identifying external scholarship opportunities. This includes scholarships from foundations, organizations, and government programs in the students' home countries.
FAFSA for Eligible Non-Citizens: Some international students may be eligible to submit the Free Application for Federal Student Aid (FAFSA) as eligible non-citizens. This can potentially provide access to federal grants and loans.
Cultural and Exchange Scholarships: FAU participates in cultural exchange programs that offer scholarships to international students. These programs promote cultural understanding and academic exchange.
Graduates of the Bachelor of Business Administration (B.B.A.) in Marketing from Florida Atlantic University (FAU) are well-equipped to embark on a wide range of careers in the marketing and business sectors. The program’s comprehensive curriculum and practical experience prepare students for diverse roles, enabling them to contribute effectively to various aspects of marketing and business development.
Marketing Manager: Marketing managers oversee the development and execution of marketing strategies for products or services. They coordinate marketing campaigns, manage budgets, and analyze market trends to ensure that marketing efforts align with the company’s goals and drive growth.
Brand Manager: Brand managers are responsible for creating and maintaining a brand’s image and identity. They work on brand positioning, develop marketing strategies, and ensure that brand messaging is consistent across all channels and aligns with the company’s vision.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences and market conditions. They use this data to help companies understand market trends, assess competition, and make informed decisions about product development and marketing strategies.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing channels such as social media, email, and search engines. They develop and implement digital marketing campaigns, analyze their effectiveness, and use data-driven insights to optimize online presence and engagement.
Sales Manager: Sales managers oversee sales teams and strategies to achieve revenue targets. They develop sales plans, train and motivate sales staff, and analyze sales data to identify opportunities for growth and improve sales performance.
Advertising Executive: Advertising executives manage advertising campaigns from concept to execution. They work with clients and creative teams to develop ad content, negotiate media placements, and measure campaign effectiveness to ensure optimal return on investment.
Public Relations Specialist: Public relations specialists manage an organization’s public image and communications. They craft press releases, handle media relations, and develop strategies to enhance the company’s reputation and foster positive relationships with the public and stakeholders.
Product Manager: Product managers oversee the development and marketing of specific products. They work on product strategy, coordinate with cross-functional teams, and ensure that products meet customer needs and market demands.
Social Media Manager: Social media managers create and manage social media content and campaigns. They engage with audiences on platforms like Facebook, Twitter, and Instagram, track performance metrics, and use insights to enhance social media strategies.
Content Marketing Specialist: Content marketing specialists develop and manage content strategies to attract and engage target audiences. They create various types of content, including blogs, articles, and videos, and use content marketing to drive brand awareness and customer engagement.
Event Coordinator: Event coordinators plan and execute marketing and promotional events. They handle logistics, coordinate with vendors, and manage event marketing to ensure successful and impactful events that enhance the company’s visibility and brand.
E-commerce Manager: E-commerce managers oversee online sales platforms and strategies. They manage website content, analyze online sales data, and develop strategies to increase online sales and improve the customer shopping experience.
