MBA Business Administration (Human Resources Management)
Intake:- January, April, August & October The MBA Busine...
MBA(Marketing)
Sunderland
INTAKE: October
Program Overview
The MBA (Marketing) program at the University of Sunderland is designed to equip students with the knowledge and skills required to excel in the dynamic field of marketing. The program covers a wide range of marketing concepts and strategies, combining theoretical knowledge with practical applications.
-
Core Business Management: The program provides a solid foundation in core business management principles, including strategic management, leadership, finance, operations, and human resource management. Students develop a holistic understanding of business functions, enabling them to make informed marketing decisions within the broader organizational context.
-
Marketing Fundamentals: The program covers the fundamental concepts and theories of marketing, including market research, consumer behavior, marketing communications, branding, and product development. Students gain a comprehensive understanding of the marketing mix and its strategic implications.
-
Digital Marketing and Social Media: The program explores the growing significance of digital marketing and social media in today's business landscape. Students learn about digital marketing strategies, search engine optimization (SEO), social media marketing, and online advertising techniques.
-
Market Analysis and Research: The program emphasizes the importance of market analysis and research in developing effective marketing strategies. Students learn how to conduct market research, analyze market trends, identify target markets, and assess competitive landscapes.
-
Brand Management: The program delves into the principles of brand management, including brand positioning, brand equity, and brand communication. Students learn how to create, manage, and enhance brands to gain a competitive advantage in the market.
-
Integrated Marketing Communications: The program covers integrated marketing communications, focusing on the coordination of various marketing channels and messaging to deliver consistent and impactful communication campaigns.
-
Marketing Strategy and Planning: The program equips students with the skills to develop comprehensive marketing strategies and plans. Students learn how to align marketing objectives with overall business goals, identify growth opportunities, and make strategic marketing decisions.
-
International Marketing: The program explores the challenges and opportunities of global marketing. Students gain insights into international market entry strategies, cultural considerations, and the adaptation of marketing strategies in different countries and regions.
Location
Sunderland
Score
IELTS 6.5
Tuition Fee
£ 17000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 59 with no individual score below 59 .
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
- Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
- International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
- Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
- Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduates of the MBA (Marketing) program from the University of Sunderland have promising career prospects in various industries.
-
Marketing Manager: Graduates can pursue managerial roles in marketing departments of organizations across industries. They are responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing brand management activities.
-
Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making.
-
Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing manager, social media manager, or search engine optimization (SEO) specialist. They leverage digital channels and techniques to drive brand awareness, customer engagement, and online sales.
-
Advertising Manager: Graduates can work in advertising agencies or marketing communications departments, managing advertising campaigns, media planning, and creative messaging.
-
Product Manager: Graduates can pursue careers as product managers, overseeing the development and marketing of products or services. They conduct market analysis, identify customer needs, and develop product strategies.
-
Brand Manager: Graduates can work as brand managers, responsible for building and managing brand identities, developing brand strategies, and executing brand marketing activities.
-
International Marketing Manager: Graduates with expertise in international marketing can work in global companies, coordinating marketing efforts across different countries and regions.
-
Consultancy Roles: Graduates can work as marketing consultants, providing expert advice and solutions to businesses seeking to improve their marketing performance.
