MBA Business Administration (Human Resources Management)
Intake:- January, April, August & October The MBA Busine...
MBA Business Administration (Marketing)
London
INTAKE: Jan, April & Oct
Program Overview
The MBA Business Administration program with a specialization in Marketing at the University of Sunderland is designed to equip students with the knowledge and skills required to excel in the dynamic field of marketing. The program provides a comprehensive understanding of core business functions along with specialized marketing knowledge.
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Core Business Management: The program covers essential areas of business management, including strategic management, leadership, finance, operations, and human resource management. Students gain a solid foundation in business principles and develop the skills to lead and manage organizations effectively.
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Marketing Strategy: The program focuses on marketing strategy development and implementation. Students learn how to analyze market trends, identify customer needs, and create effective marketing plans. They also explore digital marketing strategies, brand management, consumer behavior, and market research techniques.
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Integrated Marketing Communications: Students learn how to develop and implement integrated marketing communication strategies that effectively convey brand messages to target audiences. They study advertising, public relations, social media marketing, and digital marketing tools to create impactful marketing campaigns.
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Market Research and Analysis: The program equips students with market research skills to gather and analyze data for strategic decision-making. Students learn how to conduct market research, interpret findings, and use data to make informed marketing decisions.
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International Marketing: The program explores the complexities of global markets and international marketing strategies. Students learn how to adapt marketing strategies to different cultural contexts, navigate international market entry, and manage global marketing campaigns.
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Digital Marketing and Analytics: The program emphasizes the importance of digital marketing in today's business landscape. Students gain practical skills in digital marketing techniques, search engine optimization, social media marketing, and web analytics to drive online marketing success.
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Entrepreneurship and Innovation: The program fosters an entrepreneurial mindset and encourages students to think creatively and innovatively in marketing practices. Students learn about entrepreneurial strategies, new product development, and the role of innovation in marketing success.
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Professional Development: The University of Sunderland emphasizes professional development throughout the program. Students have opportunities to engage with industry professionals, participate in workshops and networking events, and gain practical experience through internships or consultancy projects.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 15000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 59 with no individual score below 59 .
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
- Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
- International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
- Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
- Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduates of the MBA Business Administration (Marketing) program from the University of Sunderland have promising career prospects in various sectors.
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Marketing Manager: Graduates can pursue managerial roles in marketing departments of organizations across industries. They are responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing brand management.
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Digital Marketing Specialist: Graduates can specialize in digital marketing and work as digital marketing managers or specialists. They are responsible for creating and executing digital marketing campaigns, optimizing online presence, and analyzing digital marketing metrics.
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Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the reputation and image of a brand. They develop brand strategies, oversee brand communication, and ensure brand consistency across various channels.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They provide insights for decision-making and help organizations understand their target markets.
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Advertising Manager: Graduates can pursue careers in advertising agencies or in-house advertising departments. They are responsible for planning and executing advertising campaigns, managing client relationships, and ensuring effective messaging and creative execution.
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International Marketing Manager: Graduates can work in international marketing roles, focusing on expanding businesses into global markets. They develop strategies for international market entry, adapt marketing campaigns to different cultures, and manage international partnerships.
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Product Manager: Graduates can work as product managers, responsible for the development, positioning, and promotion of products or services. They conduct market research, identify customer needs, and work closely with cross-functional teams to drive product success.
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Entrepreneur: Graduates with an entrepreneurial mindset can start their own businesses or work in startup environments. They can leverage their marketing knowledge to develop innovative products, create marketing strategies, and build successful ventures.
