M.S. in Accounting
The University of New Haven, located in West Haven, Connecticut, offers an esteemed Mas...
B.S. in Marketing
West Haven, Connecticut
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Marketing at the University of New Haven is designed to provide students with a comprehensive education in marketing principles and practices. This program focuses on equipping students with the skills necessary to develop and implement effective marketing strategies in today’s dynamic business environment. Emphasizing both theoretical knowledge and practical experience, the program prepares graduates to excel in various marketing roles and adapt to the ever-evolving landscape of consumer behavior and digital marketing.
AACSB Accredited: The B.S. in Marketing program at the University of New Haven is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation ensures that the program meets high standards of quality and rigor in business education. AACSB accreditation signifies that the program delivers a top-tier educational experience, preparing students effectively for the marketing profession and adhering to best practices in business education.
Curriculum: The curriculum for the B.S. in Marketing provides a thorough grounding in core marketing concepts, including consumer behavior, digital marketing, and marketing research. Students engage in courses such as strategic marketing, brand management, market analysis, and integrated marketing communications. The program also offers electives that allow students to explore specialized areas such as social media marketing, international marketing, and marketing analytics. Practical learning is emphasized through case studies, projects, and hands-on experiences, ensuring that students can apply their knowledge to real-world marketing challenges.
Research Focus: Research within the B.S. in Marketing program at the University of New Haven centers on contemporary marketing issues, consumer behavior, and innovative marketing strategies. Faculty and students engage in research projects that explore topics such as digital marketing trends, brand management, and the impact of social media on consumer behavior. The program encourages students to participate in research initiatives, contributing to the advancement of marketing knowledge and providing insights into emerging trends and practices in the field.
Industry Engagement: The program emphasizes strong industry engagement through partnerships with leading marketing firms and organizations. Students benefit from internships, industry-sponsored projects, and networking opportunities that provide practical experience and enhance their understanding of the marketing profession. These engagements help bridge the gap between academic learning and professional practice, preparing students for successful careers in various marketing roles.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by addressing international marketing strategies, global consumer trends, and cross-cultural marketing practices. Students explore how global markets operate and how marketing strategies can be adapted to diverse cultural contexts. The program prepares graduates to navigate the complexities of international marketing and effectively engage with global audiences.
Location
West Haven, Connecticut
Score
IELTS 6
Tuition Fee
USD 47332
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 100.
To make education more accessible and affordable, the university offers a variety of scholarships specifically designed for international students.
International Student Scholarships: The University of New Haven offers merit-based scholarships to international students based on their academic achievements. These scholarships are awarded to students who have demonstrated outstanding academic performance and potential. The scholarship amount can vary and is usually applied towards tuition fees.
Presidential Scholarships: This is a highly competitive scholarship for both undergraduate and graduate international students. It recognizes academic excellence, leadership skills, and community involvement. Presidential Scholarships cover a significant portion of tuition costs and may include additional benefits.
Dean's Scholarships: Dean's Scholarships are awarded to international students who have achieved a high level of academic excellence. These scholarships contribute to reducing the tuition burden and encouraging students to excel in their studies.
Transfer Scholarships: International transfer students may also be eligible for scholarships based on their previous academic achievements. These scholarships recognize the hard work of transfer students and support their successful transition to the University of New Haven.
Athletic Scholarships: For international students with exceptional athletic abilities, the university offers athletic scholarships based on talent and participation in specific sports. These scholarships contribute to tuition and may include other benefits for student-athletes.
Talent Scholarships: The university recognizes talents beyond academics and sports. Students with talents in areas such as the arts, music, and other creative fields may be eligible for talent scholarships.
Application-Based Scholarships: Some scholarships are awarded based on the content and quality of the student's application for admission. Demonstrated passion, leadership, and unique experiences can enhance the chances of receiving these scholarships.
International Ambassador Scholarships: This scholarship is for students who are actively involved in promoting cultural exchange and international awareness on campus. It rewards students who contribute to fostering a global community within the university.
Graduates of the B.S. in Marketing program at the University of New Haven have a wide range of career opportunities available to them, thanks to their comprehensive education in marketing principles, consumer behavior, and strategic planning. The program’s focus on practical experience and industry engagement ensures that graduates are well-prepared for various roles in the marketing field.
Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and manage budgets to drive business growth and enhance brand visibility.
Brand Manager: Brand managers are responsible for managing and strengthening a company's brand identity. They develop branding strategies, conduct market research, and ensure that branding efforts align with the company’s goals and target audience.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing channels, including social media, search engine optimization (SEO), and email marketing. They create and manage digital campaigns to increase online presence and engage with digital audiences.
Market Research Analyst: Market research analysts collect and analyze data to understand market trends, consumer preferences, and competitive dynamics. They provide insights and recommendations to help businesses make informed marketing decisions and develop effective strategies.
Social Media Manager: Social media managers create and manage content for social media platforms, engage with followers, and analyze social media metrics. They develop strategies to enhance a brand’s online presence and drive engagement across social media channels.
Advertising Account Executive: Advertising account executives work with clients to develop advertising campaigns that meet their objectives. They manage client relationships, coordinate with creative teams, and oversee the execution of advertising projects.
Sales Manager: Sales managers lead sales teams, develop sales strategies, and set sales targets. They work to drive revenue growth, build customer relationships, and ensure that sales goals are achieved.
Public Relations Specialist: Public relations specialists manage a company's public image and communications. They write press releases, handle media inquiries, and develop strategies to maintain a positive public perception.
Content Strategist: Content strategists develop and implement content plans that align with marketing objectives. They create and manage content across various platforms, ensuring it resonates with the target audience and supports marketing goals.
Product Manager: Product managers oversee the development and marketing of products. They work on product positioning, market analysis, and product launch strategies to ensure successful product introductions and sustained market success.
Entrepreneur: With a solid understanding of marketing principles, some graduates choose to start their own businesses or ventures. They leverage their marketing knowledge to create and grow startups, focusing on innovative strategies and market opportunities.
